Mike Lannen
He/Him
Founder
Building websites & relationships
We're a marketing studio in Burlington, Vermont that builds custom websites and implements effective digital marketing strategies. Are you ready to build a lasting relationship with our award-winning crew?
Vermont web design & development
Our Portfolio
A relationship that helps you grow
We’ve got you covered
Who you'll work with
Meet the Eternity Team
Building websites & relationships since 2000
Client feedback
Working with Mike and everyone at Eternity was so fabulous! They helped me with a much needed elevation of my website. I love the new look, and patients have commented on how clean, professional, and easy to navigate the new site is!
Dr. Stephanie Wawrzyniak
We have worked with Mike and Eternity web for years. The team he has built around him handles all of our web and adword needs for the Interlaken Inn. I have worked with other companies, but Eternity provides everything we need under one roof and I cannot recommend them enough. Thank you Eternity Web!
Ryan Bousquet
Eternity did a fantastic job on creating a brand new website for our non-profit association. It is beautiful, user-friendly, and modern. The team at Eternity was extremely helpful and responsive throughout the entire process. They were great at troubleshooting and teaching me the backend so that I can easily update content. Thank you Mike and Kolby for a wonderful and valuable experience!
Alexandra Jakab
We're very pleased with the results. The process worked seamlessly, effortlessly, with ample opportunity to give feedback and make changes. The Eternity team really filled in the gaps where our staff lacked technical and design expertise. Many of our patrons who are blind or visually impaired have complimented us on the accessibility of the site which was a critical design component for us. The new look and bold design helps our organization put its best foot forward.
Aisling Redican
Eternity Web recently built us a new website. They listened and followed our instruction for its overall functionality. They cooperated with our photographer and graphic designer. We found them to be responsive and timely with tweaks and suggestions as the process moved along. Rob was friendly and approachable, easy to work with. The end result is beautiful and functional and a joy to behold.
Lois Blaisdell
The latest tips, trends and reports
The Eternity Blog
Digital Marketing
Brand Archetypes: What Are They And Why Are They Important?
A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.
Optimization
Best Practices for On-Page and Off-Page SEO
On-page SEO refers to the optimization of a website’s content and code in order to improve its ranking on SERPs. This includes optimizing title tags, meta descriptions, header tags, and images. Off-page SEO, on the other hand, refers to the optimization of a website’s link profile. This includes link building, which is the process of acquiring links from websites.
Design
Google Ads Extensions: Best Practices & Why You Should Be Using Them
Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. They give you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user.