AI Presentation Script

Slide 1: Title Slide

Thank you, Mary. And thanks to MACCE for having me here today.

Before we begin, I’d like to acknowledge that AI can feel overwhelming. Right now, it's a bit like exploring new territory—there are countless platforms, constant changes and it can be a lot to process.

I totally get that. I live with OCD and anxiety, so standing up here is definitely outside my comfort zone. But that's also why I'm here: because AI can feel exactly like that—uncomfortable, intimidating or even a bit scary at first—for a lot of us.

Today, we’re going to explore AI tools in a relaxed, comfortable way. Everyone has different comfort levels and experiences with technology—and wherever you are with AI is totally fine. My goal is to show how AI can empower and support your work, keeping human connections strong and central.

Slide 2: About Me

As you can see on the slide, I’m a dog lover and an AI super-fan, which means I could probably talk about either of those all day—but today, we’re focusing on AI and how it can work for you.

So, who am I? My name is Holly Buttura, and I’m a Content Clarity Expert at Eternity. Officially, I’m a SEO Copywriter, which means I spend a lot of time thinking carefully about word choice, clarity, and how to make sure readers understand and feel what’s intended.

When Mike, the founder of Eternity, asked if I’d be interested in stepping in today to help educate others about AI, I jumped at the chance—because AI has genuinely changed how I learn. As someone who’s neurodivergent, I often need to ask a lot of questions when learning something new—AI lets me do that safely, repeatedly, and without judgment. It’s been a game changer for me, and now I love helping others see how it can work for them too.

Slide 3: About Eternity

Quick bit about us—Eternity is a Vermont-based digital agency. We’ve been helping chambers, nonprofits, and small businesses with websites and marketing for over 20 years.

Over the past few years, we’ve really leaned into AI—building custom GPTs, testing tools, and finding practical ways to work smarter. So what you’ll see today comes from a lot of hands-on experimenting.

I promise, by the end of this hour, you’ll have a clearer understanding of what AI can actually do for you—and how to make it work for your chamber, rather than feeling like it’s something happening to you.

Slide 4: Paddle Poll

I'd love to get a quick sense of everyone's experience—but only if you're comfortable sharing. Using your paddles:

• Robot side up if you have used ChatGPT, or any other AI tools.

• Human side up if you have not tried AI yet (and that's perfectly okay too!).

There's no right or wrong answer—this just helps me understand where we're starting from today.

Slide 5: Get Started

If you brought your laptop, feel free to log in to ChatGPT now. We’ll be using it later for some hands-on exercises. If not, no worries—you’ll still get value out of watching.

PAUSE and transition to slide with my face and KEEP CALM

And don’t worry about taking notes, I’ll be sharing the full presentation afterward so you can focus on what’s most helpful in the moment.

Slide 7: The Agenda

Here’s where we’re headed today. First, I’ll talk a bit about why AI matters—not just in theory, but why it’s worth exploring now. Then we’ll dive into real examples and do some live demos, so you can see the tools in action. And finally, we’ll explore different ways chambers can start using AI—because there’s no one-size-fits-all.

Slide 8: What is AI?

Just a quick note—I'll be focusing mostly on ChatGPT today because it's what I know best and what we use for demos. But this isn’t a sales pitch. Eternity doesn’t get a kickback or commission if you use it. The tools and ideas I’m sharing can mostly apply no matter what platform you choose.

Slide 9: What is AI?

Okay, let’s start with the basics. AI stands for artificial intelligence—and I like to think of it as a supercharged assistant. It can learn, analyze, and help you get work done faster.

If you’ve ever used Netflix recommendations, Google Maps, or auto-correct on your phone—that’s AI. What’s changed recently is how much smarter and more interactive it’s gotten.

Slide 10: AI Revolution Timeline

Think of this as the next big shift. We’ve had the industrial revolution, the electricity revolution, the internet revolution… and now we’re in the AI revolution.

The difference? This one is moving fast. And the reality is, we don’t have years to adapt like we did with past shifts—this is already changing how people work, hire, communicate, and solve problems.

Slide 11: AI: A Partner, Not a Replacement

I want to pause here, because this is important:

AI is not here to replace you—it’s here to support you.

The best AI tools aren’t trying to outsmart you—they’re trying to think with you.

For chambers, that means:

- AI can help with decisions, but you’re still in charge.

- It can take repetitive stuff off your plate, so you can focus on the big picture.

- And it lets you move faster—but your mission stays human-centered.

Slide 12: Types of AI

There are four main types of AI you’ll probably run into, and we’ll walk through each one briefly over the next few slides. These categories help you get a feel for what’s possible—and where AI might be a fit for your work.

Let’s walk through these four types together so you can see how they actually show up in real life. We’ll start with the most familiar one—predictive AI.

Slide 13: Predictive AI

This is the kind of AI most of us have already used without realizing it—think weather forecasts or Google predicting your route home. For chambers, it can help you get ahead of things like event attendance or membership renewals, which frees up your time for more strategic work

Slide 14: Generative AI

This is the one getting all the buzz—writing emails, creating content, even designing graphics. I like to think of it as your content co-pilot. You’re still flying the plane, but it makes the whole process a lot easier to manage.

Slide 15: Conversational AI

Chatbots, voice assistants, real-time translators—this type of AI is about interacting in natural language. Some chambers are already using it to answer FAQs, transcribe meetings, or even help members in different languages.

Slide 16: Agentic AI

This one’s a little newer—it doesn’t just assist, it takes action. So instead of reminding you to follow up, it can actually do it for you. It’s like having a smart assistant that’s capable of completing tasks start to finish.

Slide 17: AI handles the tasks you don’t want to

And this really sums it up. AI shines when it’s taking the repetitive or time-consuming tasks off your plate—so you can focus on the work that actually needs you.

Slide 18: Holly’s AI Mantra

This is how I like to think about it: AI gives us all superpowers. As I said before, it’s not here to replace people—it’s here to amplify us.

In fact, Forrester predicts that by 2030, generative AI will influence four and a half times more jobs than it replaces—because it's boosting productivity, not replacing people.

And employees who use AI every day report saving an average of 1.75 hours. That's almost two hours back in your day, just by offloading the right tasks.

Slide 19: What can AI be used for?

So what exactly are those tasks? What can AI actually do for you?

Slide 20: Work less — achieve more

At its best, AI isn’t about doing more for the sake of it. It’s about working smarter—offloading the tedious stuff so you can focus on the meaningful work.

Slide 21: It’s Your Marketing Assistant

One area where AI can save you a ton of time? Marketing. Whether it’s planning campaigns, writing emails, or creating social posts—AI can take the busywork off your plate

It’s like having a marketing assistant who never runs out of ideas and doesn’t mind rewriting a sentence 10 times.

Slide 22: Just Start Typing

So this is a typical use—someone prepping a presentation, trying to come up with ideas, and ChatGPT jumps in with relevant suggestions.

And don’t get me wrong, this kind of support is powerful. But here’s the thing…

Slide 23: Start Here

I think the real magic happens when you don’t have a specific task yet. When you just… talk to it.

I call this the 'sounding board moment.' Because the best way to build trust with a tool that’s meant to think with you… is to think with it.

So I want to do something a little different here—I’m going to start a fresh chat and just type out a thought I’m having right now. Not a polished question. Not a ‘prompt.’ Just… what’s on my mind.

Because sometimes that’s where the most helpful conversations start.

SWITCH TO NEW CHAT WINDOW

Type: hey i’m standing in front of a room right now talking about AI but i have serious imposter syndrome bc i’m not a deep machine learning expert and I’m feeling like why will they care what I say about genAI???

Okay... so that response right there? That’s the kind of response that stops you in your tracks a little.

It didn’t solve everything. But it responded with thoughtfulness. With empathy. It listened. And honestly? That’s sometimes more powerful than a task completed.

When a tool responds like that, it’s easy to feel like it knows you. But we still have to remember—it’s a machine. And it’s worth asking: what’s actually happening behind the scenes when you type something personal?

(Advance to Slide 24: ChatGPT Security)

Slide 24: ChatGPT Security

That’s why I want to take a quick moment to talk about something not often mentioned in demos—but really important: privacy and security.

If you’re using ChatGPT—especially the free version—it’s important to know that by default, OpenAI can use what you type in to improve their model. That means if you’re working with sensitive info—like member data, internal notes, or even draft press releases—that content could become part of the training data. Even though your name isn’t attached, there’s still a small risk of that info showing up in someone else’s results.

The good news? You can change that. Just go to the top right corner in ChatGPT, click your avatar → Settings → Data Controls, and turn off “Improve the model for everyone.” That stops your data from being used.

If you’re using ChatGPT Teams, this is off by default—which is part of what makes it more secure for work use.

Slide 25: Customize ChatGPT

Here’s another setting I want to point out called 'Customize ChatGPT.' This lets you tell it how to talk to you, what tone to use, and even what not to say.

Mine knows how I learn best, when I might want help rephrasing a question, and that I prefer a collaborative tone. It also knows that when we’re discussing recipe ideas, it should never suggest anything with onions—or anything pretending to be in the onion family.

The best part? I don’t have to keep repeating those things in every new chat. It just remembers.

Slide 26: Have You Checked Your Memory?

And then there’s memory. Memory allows ChatGPT to remember things about you across chats—like your name, your job, or even preferences you’ve shown over time. So if you’ve seen a message that says “Memory Updated,” that means ChatGPT remembered something from your conversation.

It can be incredibly helpful, but it’s also something you can turn off, adjust, or review anytime under Settings → Personalization → Memory.

Just a quick note—most people start with the free version of ChatGPT, which is great. But if you upgrade to the paid version—either ChatGPT Plus or Teams—you unlock quite a bit more features.

Slide 27: Branding Copy Document

One way Eternity has used memory and customization is by creating a Branding Copy Document. Basically, we feed ChatGPT everything we know about an organization—its tone, services, values—and it creates a reference doc.

This helps keep future content sounding consistent and on-brand. You can even use this doc to train a custom GPT to work just for your chamber.

Slide 28-29: Let’s Try It (10 sec count)

Slide 28

So this is what a finished Branding Copy Doc looks like.

Now, instead of just telling you how it works, let’s actually do it.

If you’ve brought your laptop, feel free to follow along. If not, no worries—you’ll still be able to see what I’m doing and get a feel for how it works.

Slide 29

Type the URL shown on this slide — https://bit.ly/macce25 — or scan the QR code on your phone. That’ll take you to a Google Doc with a clickable link to Eternity’s GPT called Brand Copy Doc Builder

Click that link to open the GPT.

Start the chat by typing “hi.”

Next, go back to the Google Doc and copy one or two of the sample URLs listed there. Or, if you're feeling brave, try a few from your own chamber’s site.

Then head back to ChatGPT and paste the URLs into the chat. Watch what Janet creates from that info.

You may need to tell Janet something like “I’ve only got the URLs for now”—possibly more than once. Ideally, you’d answer her questions too, but this still gives you a solid look at what she can do.

Now, just a heads-up: It’s totally normal if you’re feeling a little lost at this point. There are a few moving parts—and even if you’re following along, it might not all click right away. That’s okay.

If it feels like too much, you can just watch what I do. You’re still going to learn how it works. And you can come back to the link later when you're ready to try it at your own pace.

Remember—this isn’t about getting it perfect right now. It’s just about getting a feel for what’s possible.

Slide 30: Any Questions?

Slide 31: Prompt Like a Boss

Let’s talk about prompts—because this is where most people get frustrated.

Slide 32: – What Is a Prompt?

A prompt is just the instructions you give AI to tell it what you want. But if you only give it one vague sentence, the output is likely to be questionable, but if you give it clear, specific input—you’ll get much better results.

Slide 33: RISE Framework – What Makes a Good Prompt?

At Eternity, we use something called the RISE framework. That stands for:

- R: Role — Who should the AI act as?

- I: Instructions — What do you want it to do?

- S: Steps — What specific actions should it follow?

- E: End Goal — What should the final result look like?

Using this structure can make your first draft a lot closer to done.

Slide 34: RISE Framework Example

Let’s use a realistic example: Let’s say you want a blog post targeting families thinking about moving to Massachusetts. Instead of just saying “Write a blog,” you’d use RISE to tell it:

- What role you want it to take—like assisting with SEO-friendly blog content for your website.

-Then give it clear instructions.

- Next, share any content that might help, for instance, the branding doc from earlier.

- And finally, be clear about the goal: who the blog is for, how long it should be, and what tone you want.

And yes—it makes a huge difference.

If you don’t want to remember all of that every time, good news: Eternity created a free GPT called PromptGPT. You just tell it what you’re trying to do, and it writes the full RISE-style prompt for you.

Let’s try another quick hands-on demo, so you can see how this works in real time.

Slide 35: PromptGPT

If you’d like to follow along on your computer, head to the link on the slide: https://bit.ly/macce25.

In that Google Doc, scroll down to PromptGPT and click the link right below it.

Start the chat by typing “hi.”

Then:

1. Go back to the Google Doc.

2. Choose one of the three sample ideas:

• A welcome email for new members

• A short member spotlight post

• Or a fun one: easy weeknight dinners with minimal cleanup (this one works great for folks who learn best with low-stakes, relatable examples)

Copy the short sentence under the idea you chose, paste it into PromptGPT, and hit enter.

And if you’re not on a computer, no problem.

It’s going to return a fully-formed, structured prompt based on RISE, with instructions, goals, tone suggestions—everything baked in.

If this part feels awkward or you’re not quite sure what just happened, that’s ok.

You’re not doing it wrong. This is just one of those things that feels weird until it doesn’t.

The goal isn’t to get it perfect right now—it’s just to get a feel for how it works.

Slide 36: Full Example Prompt

Here again is what that kind of prompt looks like…

It pulled everything together in one place—so you get better results without having to remember every step.

Now, admittedly, the sample ideas were pretty basic.

But when I use PromptGPT, I’m typing in everything I can think of that I want. I’m not worried about sentence structure or sounding technical.

That’s the beauty of AI—and this GPT in particular. The more you give it, the closer it’ll get to producing exactly what you want.

Slide 37: Questions?

Slide 38: What Is a Custom GPT?

Alright—so we just saw how PromptGPT builds a great prompt.

But what if you didn’t have to start from scratch every time?

That’s where Custom GPTs come in. You set it up once, and it’s ready whenever you need it.

Slide 39: DEMO — Building a Custom GPT – Steps

Let’s build one together.

Head back to the Google Doc using the link on the slide: https://bit.ly/macce25.

Scroll to the section labeled “Build a Custom GPT.”

Copy the text underneath Chamber – Blog Writing Bot—we’re going to paste that into ChatGPT to create your custom bot.

If you’re not building this live, that’s totally fine.

You can just watch how it works and get a feel for the steps—it really does come together quickly.

• In ChatGPT, go to the upper right corner (look for your company logo or avatar) and click on “My GPTs.”

• Click “Create,” then “Configure.”

• Paste that prompt into the instructions section.

• (You could add more details or voice notes later—but we’re keeping it simple for now.)

• Choose the tools it can use—like web browsing or image generation.

• Give it a name.

• Hit Create—and that’s it.

It’s saved, searchable, and ready to use like a real team member. Now you’ve got your own blog-writing assistant built around your chamber.

Slide 40: Questions?

Slide 41: So Many Models

Depending on which plan you're using, you may see different versions of ChatGPT—like GPT-4o or GPT-4.5. Right now, 4.5 is the most advanced model available for content creation and customization.

Slide 42: So Many Features

Each update brings improvements—like better memory, fewer hallucinations and more human-like tone. So if something didn’t impress you in the past, it’s worth revisiting. This stuff is evolving quickly. And who knows, ChatGPT 5.0 may be right around the corner!

Slide 43: ChatGPT Projects

This is a newer feature called Projects—it’s available in ChatGPT Pro.

Think of it like having a workspace for longer or more complex tasks. You can give it background, upload docs, and come back to the same conversation without starting over each time.

You can even have multiple chats tied to the same project, so you're not stuck scrolling through one giant, miles-long thread!

Slide 44: ChatGPT Tasks

Here’s where things start getting really interesting.

With GPT-4o, you can now schedule tasks—so instead of just answering questions when you ask, ChatGPT can do things on its own at a set time.

This example shows it running a Reddit search every Monday at 6 a.m. to track what consumers are talking about in the ski industry.

That’s not a reminder—it’s real-time research, delivered to you automatically.

Imagine what that could look like for tourism trends, event chatter, or even member feedback.

Slide 45: ChatGPT Deep Research

Another big strength of GPT-4o is deep research.

Instead of sifting through 20 websites, you can ask it to compare grants, summarize
housing policies, or pull trends from multiple sources—all in one place.

For example, I could ask it to research how rural chambers are supporting workforce development—and get a summary that’s actually readable.

Slide 46: ChatGPT with Canvas

Canvas is like having a Google Doc built into ChatGPT.

Instead of scrolling through a huge chat thread, you get a clean, editable space where you can update your content, move pieces around, and keep everything organized.

You also get tools—so you can quickly adjust the reading level, tweak the tone, or shorten and polish the content with just one click.

It’s a great way to draft smarter, without bouncing between a bunch of windows

Slide 47: ChatGPT Search

This one’s kind of a game-changer—ChatGPT can search the internet in real time.

So instead of flipping between tabs or saying, ‘Hang on, let me Google that,’ you can just ask it directly.

It’ll pull live info and even show you where it found it.

Slide 48-49: ChatGPT – Grant Writing Genie

Slide 48

Let’s talk about something most chambers either want to do more of—or secretly dread: grant writing.

Whether you're applying for new funding or renewing a long-standing program, AI can be your writing partner.

You still bring the mission, the story and the strategy—AI just helps you get it on paper faster.

Slide 49

In this example, we’ve pulled info directly from the grant guidelines, some program details, and the funder's website.

We drop all of that into ChatGPT 4o with canvas mode, so now we’ve got everything in one place.

From there, we can summarize requirements, draft language, edit, and organize—all without switching back and forth between tabs or docs.

(Brief pause while gif runs)

It’s not going to write the perfect grant—but it gets you a detailed, working draft that’s clear, aligned to the requirements, and way less stressful to build from.

Slide 50: Questions

Slide 51-53: SOP Maker

Slide 51

Next up—SOPs. Or what most of us call ‘how we usually do things.’

Whether it’s onboarding, event prep, or running reports, you probably have routines that live in someone’s head—not in a document.

Tools like Scribe AI can help you document those steps as you go—no extra writing needed. Just go through your process, and it turns your clicks into a shareable guide.

Slide 52

Here’s what that looks like:

Scribe follows each step in real time, grabbing screenshots automatically and building out the guide as you work.

It’s like creating a training manual without having to stop and explain every move.

Slide 53

The result? A clear, repeatable guide you can hand off to new staff or use to document internal workflows—without starting from scratch every time.

Perfect for onboarding, cross-training, or just getting things out of people’s heads and into a system.

Slide 54-55: Job Description Writer

Slide 54

If you’ve ever had to write a job description, you know that sometimes it’s hard to make them clear and appealing.

Slide 55

AI can help with that too—just give it a few bullet points about the role, and it can create a polished job posting that sounds human and engaging.

Slide 56-58: Research Assistant

Slide 56

Let’s be honest—sometimes you’re handed a giant report or a stack of meeting notes and expected to pull out the key points.

Tools like NotebookLM can act as your personal research assistant.

You upload docs, paste in content from websites, and it can summarize, answer questions or help you get your head around the information.

Slide 57-58

But it goes a step further. You can actually listen to the content—like a podcast.

This is great if you process information better by hearing it. Instead of reading through 20 pages of info, you just hit play and listen to a back-and-forth overview like an audio recap.

Even if you don’t use this daily, it’s a handy tool when you’re swamped and just need the highlights—fast.

Let’s take a listen for a minute on this example)

Slide 59: Questions

Slide 60-61: Translator

Slide 60

ChatGPT also works as a universal translator.

On the mobile app, you can speak to it, and it’ll respond out loud in another language. Super useful for tourism or member support.

It’s a great tool for chambers with multilingual audiences. So let's give a listen.

Slide 61

(listen for 1 minute)

Pretty wild, right? You can imagine how helpful that is if a tourist or member speaks another language.

Tools like this make tech feel less intimidating—and more like something that’s actually useful. Alright, let’s move to visuals—AI photo creators.

Slide 62: Photo Creator

AI can generate really good images now. Tools like Adobe Firefly and Flux.1 can create anything from scenic landscapes to goofy stock photos..

Slide 63: Photo Creator example

Here’s some photo examples. All of these were created using AI tools.

And yup, that photo of me in there was actually generated using an AI service called StudioShot. I uploaded a batch of regular pictures—just selfies, candids, nothing fancy—and it produced this.

I’m not advocating to replace a real photographer, but it’s kind of amazing how polished the results are. And for chambers or small teams that need something quick and professional-looking, it’s a really accessible option

Slide 64: AI Progression – Photo Examples

Just to show you how far this tech has come—here’s the same photo prompt, year over year. In 2022, it looked like nightmare fuel. Now it looks... kind of realistic!

And it’s only going to keep getting better.

Slide 65-66: Meeting Assistant

Slide 65

If you’re in a lot of meetings, AI can help you stay focused by taking notes. Tools like Otter.ai or Zoom AI Companion can transcribe your meeting, summarize what was said, and send you a recap.

Slide 66

Personally, Otter’s been a total game changer. I used to try to take notes, participate, and stay present—a little hint, I can’t do all three.

But having the meeting transcribed—and being able to ask AI follow-up questions later—has seriously changed how I feel about meetings.

Do I love having three in a row? No. But at least now I don’t stress about trying to remember everything that was said in them!

Slide 67-70: Chamber Concierge – Voice AI

Now this one’s fun. You can actually set up an AI phone assistant—like a front desk that answers calls and helps people find what they need.

Slide 67

We tested one called Bland.AI. You give it info about your chamber, and it can answer questions, list events, or help someone figure out what membership tier they need—all over the phone.

Slide 68

Here’s a peek behind the scenes. Bland gives you a simple interface where you can customize the voice, write what it says when someone calls, and load it up with local info—like where to stay, eat, or play.

You can feed it local business listings, chamber details, even a list of things not to say. It’s pretty easy to use once you get the hang of it.

So what does it sound like? Let’s call AI and see what it sounds like.

Slide 69 – Let’s Call AI!

(listen for 1 minute)

This definitely beats the “press 1, press 2” bots of the past.

Remember, it’s not about replacing your team—it’s about extending your front desk when you need the extra coverage.

Slide 70: Questions

Any questions before we wrap up?

(pause)

I know this was a lot—so let’s talk about what to do next.

Slide 71: Get Started

No matter where you’re starting from, the best way to build confidence with AI is to just start using it.

So if you’re wondering, “Where do I even begin?” I’ve got a simple challenge:

Slide 72: AI Challenge – 7-Day Recap

- Try using ChatGPT every day for 7 days.

- Use it during meetings.

- Try building a new custom GPT.

- And on Day 8, shoot me an email—I’d love to hear how it went. Good OR bad!

Slide 73: Tools to Try

All the tools I’ve talked about and more are listed in the slide deck.

Slide 74: Free Courses

If you’re ready to go deeper, these are some free AI courses we recommend—from Google, Microsoft, Vanderbilt University (hint—my favorite with Dr. Jules White), and several others.

Slide 75: AI Bootcamps

And if you’d like in-person support, Eternity also offers customized AI bootcamps that go way deeper into all of this and give you more practice time.

Slide 76: Contact Info

And that’s it! Thanks so much for sticking with me. I hope this gave you some ideas or at least made AI feel a little more approachable.

Before you head out, if you could bring your paddle up and drop it in the pile right here, that would be great.

Slide 77: Want this Presentation

Also, if you want the slides, here’s how! And now I’d love to open it up for any questions.