The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Blog

New

In The News

SEO Intern to Strategist: Eternity Promotes Isabelle Halpern

"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."

Digital Marketing

3 Social Media Accounts We Admire (And Why You Should Too)

In order to craft the social media feed you want for your business, looking to your peers in the business community can help you get an idea of what works. Don’t know where to start in your competitor and peer research? We’ve compiled a list of social media accounts we deeply admire here at Eternity—just take a look to find your inspiration.

customer purchase stock image

Digital Marketing

What is a Buyer Persona and How to Determine Who Your Buyer Persona is?

If you are here, you are likely wondering who your buyer persona is, and possibly even, what is a buyer persona. First and foremost, you must understand what a buyer persona is. A buyer persona is a fictional representation, or sketch, of your ideal customer. Every business has a buyer persona, sometimes even multiple.

TikTok for business

Digital Marketing

Why You Should Be Using TikTok for Business in 2021

TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? The short answer is yes. Here's why.

Blog

Digital Marketing

The Best Words to Use in your Social Captions

One of the best ways you can engage your audience is through social media. Whether it be on Facebook, Twitter, Instagram, or other platforms, captions are a great way to share what's happening in your life and show off your personality in the process.

Two people working at laptops reviewing a document

Digital Marketing

Google Ads Management: Account Audit Checklist

When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!

Video camera on pink and blue background

Digital Marketing

Instagram's Latest 2021 Update Forecasts Video-Forward Social Media

Instagram’s latest 2021 update should be taken as a forecast: The video storm is here. Instead of raining cats and dogs, it’s raining clicks and views. In order to weather this storm, it’s imperative that you intentionally incorporate video into your social media strategy (and we're here to help).

the best seo tools a comprehensive guide by eternity web

Design

The Best SEO Tools for 2021: A Comprehensive Guide

This blog post serves as a top-level comprehensive guide that covers SEO basics and provides you with the best SEO tools to set your website up for success.

Blog

Design

Eternity Ranked As Top Digital Marketing Agency in Vermont

Eternity has been recognized as a Top Digital Marketing Agency in Vermont in 2021 by DesignRush.

Logo design elemtns cutout on paper

Design

What Makes a Great Logo

A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner's intended message as well as being able to be printed at any size while remaining effective without color needed.

Person holding a black phone with the Instagram logo on the screen.

Digital Marketing

Social Media: How to Grow Your Small Business Following

To have a successful social media strategy, it’s important to incorporate boots-on-the-ground tactics to start gaining more followers for your small business pages. Luckily, we’ve got just a few tips you can use right now (with ease!) to start getting more followers and clicks today.

Man in a city center looking up at skyscrapers covered in advertisements

Digital Marketing

Best Practices For Google Display Banner Ads

Google's Display Network is a vast compilation of websites, videos, and apps, over 2 million! Use it to find the right audience for your company's products or services with complete control over creatives in these campaigns.

Blog

Design

Eternity's Top 10 Latest Website Launches

We've been busy over at Eternity! Now more than ever, businesses are finding it extremely important to have both a functional and appealing website for their website visitors.

drawing of wrench adjusting a search engine search bar to represent SEO for meta descriptions

Digital Marketing

5 Critical Tips for Optimizing Your Meta Descriptions Properly

It is no secret that meta descriptions are important for ranking well in search engines. However, many people don't know how to optimize them correctly and make the most of this powerful tool.

content creation

Digital Marketing

How to Choose Content that will Turn Visitors into Customers

Are you looking for content ideas? You might be asking, “What should I post?” or “What's the best type of content?” Well, we've got your answer! This article will go over some different types of content and how they can help grow your blog.

Airplane landing on a runway just outside a city

Optimization

The Importance of Your Landing Page: Why it Matters & Best Practices

It's important to have a landing page that has been optimized for google ads. A successful landing page will help you reach your target audience with ease while promoting relevant content. Landing pages can be improved with some small changes and adjustments.