The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Blog

New

Design

Everything You Need to Know About Keyword Intent

When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.

A row of lightbulbs in a dark room.

Digital Marketing

3 Ways to Inspire Your Social Media Content Creation

Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.

Typewriter with Eternity logo

Digital Marketing

Why Your Website Should Have a Blog

Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.

stock images for blogging

Digital Marketing

6 Tips for Writing Content Regularly

Here are six tips to help get yourself back on track and writing regularly again.

Blog

Design

Our Newest Crew Member - Jena Durell

On January 10th our crew grew once more, with the addition of Jena Durell as Google Ads Intern. Jena will be assisting Shawna Shortsleeve with Google Ads management.

employee appreciation stock photo

In The News

Why it is important to show employee appreciation, and 10 ways how

Find out why employee appreciation is so important, and 10 easy recommendations to start today.

Blog

Design

2021: A Year in Review - What the Eternity Crew Accomplished

Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2021.

Most Common SEO Mistakes

Design

4 SEO Mistakes That Small Businesses Make (and how to fix them)

SEO may feel like a daunting task for those just starting to play around with it. But it can actually be quite fun- if you avoid these 4 common SEO mistakes!

Blog

Design

Storytelling Through Brand Design

Your brand's identity, which is typically a narrative to be told to your audience, sets the stage for the customer experience.

Phone in the grass. A heart is on its screen.

Digital Marketing

Three More Social Media Accounts We Admire: Instagram Edition

Here at Eternity, we truly believe that if you want to make a successful social media strategy for your business, you need to first research what already works. And what’s the best way to do that research? By looking to your peers in your community. Don't worry, we have a list of examples ready for you to dive into right now.

google search graphics representing do meta descriptions still matter

Digital Marketing

Do Meta Descriptions Still Matter?

The short answer is: yes, meta descriptions matter and are still important for SEO, but carefully crafting a 160 character meta tag for every page of your site may not matter as much as we once thought.

web design for tablet, computer and mobile

Design

6 Things To Discuss With Your Web Developer Before Kickoff

We all know the importance of having a website for your business. But, did you know that it can make or break your company? Designing and developing a website for your company is an investment, which you want to ensure will be successful.

A neon Facebook logo on a wall

Digital Marketing

Facebook Updates, Controversies, “The Metaverse,” and the Impact

So…wait... what exactly is The Metaverse? And how does this impact your social media usage? Don’t worry, we’re breaking down Facebook’s latest update, their recent controversies, and how it all might impact you. Here’s what you need to know.

Blog

Digital Marketing

Does Your Business Need a Pinterest?

Does your business need a presence on Pinterest? We wish you could give you a “yes or no” answer, but when it comes to a unique platform like Pinterest, the answer is probably the one you’ve been dreading the most: maybe. But don't worry, we're here to help you break it down.

A large open book viewed from the side with glasses sitting next to it

Digital Marketing

The Ultimate Digital Marketing Glossary - Terms To Know

The Ultimate Digital Marketing Glossary, 80 Terms You Should Know. PDF Downloads Included.

homepage design stock image

Design

Tips for Designing a Better Homepage

Your homepage design is the first thing that someone sees when they visit your website. It's one of the most important pieces of content on your site, so it needs to be appealing and engaging.