The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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New

SEO | Digital Marketing

Google March 2024 Core Update: Revolutionizing SEO Strategies

Google's March 2024 Core Update changed the SEO landscape. Learn how to adapt your strategy, boost rankings and outperform competitors with Eternity's expert tips.

Blog

Video Production

The Potential of Video Content in Digital Marketing Campaigns

In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.

computer vector with open envelope

Digital Marketing | Email Marketing

Subject Matters: How to Craft a Winning Email Subject Line

The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.

call to action button with arrow

Design | Optimization | Digital Marketing | Content

Writing a Compelling Call-to-Action for Your Website

Designing call-to-actions that draw in your audience can lead to increased engagement, higher conversion rates and a stronger connection with your audience.

Blog

In The News

Eternity Wins Vermont Business Magazine's Best Website Developer Award 2024

We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2024 Vermont Business Magazine Best Website Developer Award!

A desk setup with a monitor displaying a Google Calendar that has been fully time blocked.

Digital Marketing | Optimization

Maximizing Productivity: Time Blocking Strategies for Digital Marketers

How time blocking can enhance focus and efficiency in digital marketing tasks. Take a to-do list from something that feels extremely overwhelming and turn it into something that feels achievable.

Google Search and search bar with Google Ads Grant Program in the search bar

Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

Woman seen from behind, writing a blog on a laptop in a café, with a coffee cup, pen, and papers on a wooden tabletop.

Optimization

How to Write SEO Friendly Blogs

Learn how to engage your audience and boost search rankings with strategies for choosing engaging topics and using keywords effectively.

Social Media Content Creation Tools

Social Media

Must-Have Social Media Management Tools for Businesses

Creating high-quality content that resonates with your target audience is essential for building a strong online presence. By leveraging the power of social media content creation tools you can streamline your workflow, save time, and create more engaging content that drives results.

Blog

Video Production | Content | Social Media

Using The Power of Visual Storytelling in Marketing: A Comprehensive Guide

In this blog post, we will explore five crucial categories that will empower you to leverage the full potential of visual storytelling in your marketing endeavors.

Blog

Workplace Culture

8 Keys to a Thriving Business Culture

Discover the eight crucial elements of company culture that can drive continuous improvement and success in your business.

LEGO® Buyer Persona - David Martineez

Content | Optimization | Digital Marketing

Why Buyer Personas Are Key to Effective Content Creation

Uncover the importance of Buyer Personas in content creation. Learn to tailor your marketing strategies for more personalized, impactful audience engagement.

2023 a year in review

In The News | Workplace Culture

2023: A Year In Review - What the Eternity Crew Accomplished

Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2023.

Eternity crew in meeting

In The News

Women Owned Web Design Firm Vermont

Named Best Web Developer in Vermont by the Best of Business Awards, Eternity is proud to have a 70% female team in such a male-dominated industry.

hands holding sparkler

Email Marketing | Digital Marketing

Finishing Strong – Tips for Your Year-End Newsletter Content

There are a variety of ways to craft an engaging, memorable newsletter that will help you genuinely connect with your audience, even at this busy and sometimes hectic time of year. We’ll discuss some of our favorite ideas and help spark your imagination to discover a meaningful way to use your year-end newsletter to connect with your customers.

Chatbot AI

Digital Marketing | Content | In The News | SEO | Optimization | AI

With Everyone Using AI, How to Make Your Business Stand Out

Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.