The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing

Three More Social Media Accounts We Admire: Instagram Edition

Here at Eternity, we truly believe that if you want to make a successful social media strategy for your business, you need to first research what already works. And what’s the best way to do that research? By looking to your peers in your community. Don't worry, we have a list of examples ready for you to dive into right now.

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Digital Marketing

Do Meta Descriptions Still Matter?

The short answer is: yes, meta descriptions matter and are still important for SEO, but carefully crafting a 160 character meta tag for every page of your site may not matter as much as we once thought.

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Design

6 Things To Discuss With Your Web Developer Before Kickoff

We all know the importance of having a website for your business. But, did you know that it can make or break your company? Designing and developing a website for your company is an investment, which you want to ensure will be successful.

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Digital Marketing

Facebook Updates, Controversies, “The Metaverse,” and the Impact

So…wait... what exactly is The Metaverse? And how does this impact your social media usage? Don’t worry, we’re breaking down Facebook’s latest update, their recent controversies, and how it all might impact you. Here’s what you need to know.

Blog

Digital Marketing

Does Your Business Need a Pinterest?

Does your business need a presence on Pinterest? We wish you could give you a “yes or no” answer, but when it comes to a unique platform like Pinterest, the answer is probably the one you’ve been dreading the most: maybe. But don't worry, we're here to help you break it down.

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Digital Marketing

The Ultimate Digital Marketing Glossary - Terms To Know

The Ultimate Digital Marketing Glossary, 80 Terms You Should Know. PDF Downloads Included.

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Design

Tips for Designing a Better Homepage

Your homepage design is the first thing that someone sees when they visit your website. It's one of the most important pieces of content on your site, so it needs to be appealing and engaging.

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Digital Marketing

Does Google Ads Work For Small Businesses?

Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.

SEO Content Creation

Digital Marketing

How To Write SEO Content That Ranks Well: A Complete Guide

Ready to learn how to write SEO content that ranks and increases the quality and quantity of your search traffic? Check out our complete guide here!

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Digital Marketing

Call Me... Maybe: When to Use a CTA in your Social Posts

So you want to promote your business on social media. Great. Just don't do it too much. We'll show you what we mean.

Blog

Digital Marketing

How To Write Content Regularly

We all know that content is king on the internet and SEO benefits of having fresh content are well documented. But how do you find time to write when there's so much else going on?

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In The News

Women Owned Web Design Firm Vermont

Named Best Web Developer in Vermont by the Best of Business Awards, Eternity is proud to have a 50% female team in such a male-dominated industry.

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Digital Marketing

10 Best Practices For Google Text Ads

Advertising on Google is a great way to create brand awareness and generate new business. Here are ten best practices to keep in mind when creating your text ads for your Google Ads campaigns.

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Digital Marketing

How to Use Emojis in Your Social Media Strategy

When creating your social media strategy for your business, we suggest incorporating emojis into your plan. By thoughtfully using emojis in your social media, you can not only have some fun, but you can become an effective virtual communicator. We’ll show you what we mean.

Blog

In The News

SEO Intern to Strategist: Eternity Promotes Isabelle Halpern

"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."

Digital Marketing

3 Social Media Accounts We Admire (And Why You Should Too)

In order to craft the social media feed you want for your business, looking to your peers in the business community can help you get an idea of what works. Don’t know where to start in your competitor and peer research? We’ve compiled a list of social media accounts we deeply admire here at Eternity—just take a look to find your inspiration.