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The Eternity Blog
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Digital Marketing | Content | In The News | SEO | Optimization | AI
With Everyone Using AI, How to Make Your Business Stand Out
Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.
In The News
Welcoming Danielle Hazelton to Eternity
We are so excited to welcome Danielle Hazelton as the newest crew member to the Eternity team, as our Video Producer!
Digital Marketing | SEO
How to Choose SEO Keywords with Confidence
Worried about how to choose the right keywords for your website? You don’t have to be. You can choose your keywords with confidence by following these simple tips.
Optimization | Google Ads
Everything You Need To Know About Google Ads Bidding Strategies
When working with Google Ads, choosing the right bidding strategy can mean the difference between campaign success and missed opportunities. Whether your goal is to maximize clicks, get more conversions, or appear at the top of the search engine results page, we’ve got you covered. We’ll find the perfect strategy to help you achieve your marketing goals.
Digital Marketing
Social Media: How to Grow Your Small Business Following
To have a successful social media strategy, it’s important to incorporate boots-on-the-ground tactics to start gaining more followers for your small business pages. Luckily, we’ve got just a few tips you can use right now (with ease!) to start getting more followers and clicks today.
SEO | Optimization | Content
SEO is Dead...Long Live SEO: The Evolution of SEO in the Age of AI
In the ever-evolving world of digital marketing, one phrase has been a constant refrain: "SEO is dead." But is it really? The answer is a resounding "no." SEO is not dead.
Boost Your Business: The Untapped Potential of a Website Audit
Discover how a thorough website audit can improve user experience, skyrocket conversions and boost your business's digital success.
Social Media | Content
Strategizing Social Media Success: Harnessing the Power of Content Pillars
In the ever-evolving landscape of social media, where algorithms change at the drop of a hat and trends come and go in the blink of an eye, having a solid strategy is essential for achieving sustained success.
Content
To Engage Users Stop Writing in First Person
Shifting from a first-person to a third-person perspective in messaging can deliver powerful effects. Uncover its significant impact on enhancing user engagement.
Google Ads | Site Launches | Optimization
Unveiling a New Website? Here's Your Google Ads Alignment Blueprint
Launching a new website is an exciting time for any business, and in order to help the new website maximize its full potential, you need to make sure you update your Google Ads in conjunction with the launch. We’ve compiled a checklist to help you make sure you don’t miss any of these important steps!
Digital Marketing | Content
The Best Resources for Conducting Social Media Research
Staying up-to-date on the latest trends in social media market research is essential to building a successful brand presence.
Workplace Culture
The Importance of Neurodiversity in the Workplace
In the ever-evolving landscape of the modern workplace, diversity and inclusion have become more than just buzzwords. They are strategic imperatives that drive innovation, productivity, and employee engagement.
Optimization
The Power of a Well-Crafted Sitemap: Why Your Website Needs One
Discover why a well-crafted sitemap is essential. Learn how it improves SEO, enhances user experience, and serves as your website's blueprint. A must-read for optimizing your site's performance and customer engagement.
Social Media
Cracking the Code: Mastering Shareable Social Media Content in 2023
In the fast-paced world of social media, creating content that stands out and inspires people to share has become an art. It's not enough to just post on social platforms anymore; you need to capture your audience's attention among countless other posts.
SEO | Optimization | Digital Marketing | Content | Social Media
Where Does SEO Data Come From, Anyway?
Discover the sources of SEO data and learn actionable strategies for improving your content's search engine performance, empowering you to make informed decisions and drive sustainable growth in your online presence.
Google Ads | Digital Marketing | Optimization
Unlock the Power of Google Ads Copy: 4 Proven Tips for Optimal Results
Well-crafted copy in your Google Ads will captivate your audience, improve your click-through rate and drive conversions. There’s a lot riding on your copy, but don’t worry. There are proven techniques you can use to ensure your Google Ads pack a powerful punch, and we’ll cover those in this blog post.