The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

SEO technology for 2024 depicted with rocket, gears, and digital icons.


How Long Does SEO Take in 2024?

With the ever-evolving nature of search algorithms and user behaviors, you might wonder, "How long does SEO take in 2024?" Understanding SEO timelines is crucial for setting expectations and allocating resources. Let’s explore the factors shaping SEO timelines this year and provide insights to help you stay ahead of the curve.

The Eternity Team Decorates Cupcakes

Workplace Culture

The Importance of Team Events in a Work-from-Home Workplace: How to Encourage Team Bonding in a Remote Company

While remote work offers flexibility and eliminates commuting, it also presents challenges, particularly in maintaining team cohesion and a sense of community. We'll provide tips on encouraging team bonding. Additionally it will highlight some of the things we’ve been doing here at Eternity, to continue to foster community within our own team.

laptop open to Google with a cup of coffee and cellphone nearby

Google Ads | Optimization | Digital Marketing

Testing, Testing: Experimenting with Google Ads

Experimenting with different strategies can really increase the value of your Google Ads campaigns, and it doesn’t have to be intimidating. Here are three simple ways to start experimenting with Google Ads to maximize your marketing efforts.

Two people working at laptops reviewing a document

Digital Marketing | Google Ads

Google Ads Management: Account Audit Checklist

When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!


Video Production

How to Edit Video Content Your Audience Will Engage With

Everyone knows the power of captivating video content. With tools such as Adobe Premiere Rush and CapCut, it’s easier than ever to produce content on the fly. However, creating engaging videos isn't just about shooting great footage—it's about mastering the art of editing. Here’s how you can edit video content that will keep your audience coming back for more.

Laptop with

SEO | Digital Marketing

Google March 2024 Core Update: Revolutionizing SEO Strategies

Google's March 2024 Core Update changed the SEO landscape. Learn how to adapt your strategy, boost rankings and outperform competitors with Eternity's expert tips.


Video Production

The Potential of Video Content in Digital Marketing Campaigns

In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.

computer vector with open envelope

Digital Marketing | Email Marketing

Subject Matters: How to Craft a Winning Email Subject Line

The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.

call to action button with arrow

Design | Optimization | Digital Marketing | Content

Writing a Compelling Call-to-Action for Your Website

Designing call-to-actions that draw in your audience can lead to increased engagement, higher conversion rates and a stronger connection with your audience.


In The News

Eternity Wins Vermont Business Magazine's Best Website Developer Award 2024

We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2024 Vermont Business Magazine Best Website Developer Award!

A desk setup with a monitor displaying a Google Calendar that has been fully time blocked.

Digital Marketing | Optimization

Maximizing Productivity: Time Blocking Strategies for Digital Marketers

How time blocking can enhance focus and efficiency in digital marketing tasks. Take a to-do list from something that feels extremely overwhelming and turn it into something that feels achievable.

Google Search and search bar with Google Ads Grant Program in the search bar

Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

Woman seen from behind, writing a blog on a laptop in a café, with a coffee cup, pen, and papers on a wooden tabletop.


How to Write SEO Friendly Blogs

Learn how to engage your audience and boost search rankings with strategies for choosing engaging topics and using keywords effectively.

Social Media Content Creation Tools

Social Media

Must-Have Social Media Management Tools for Businesses

Creating high-quality content that resonates with your target audience is essential for building a strong online presence. By leveraging the power of social media content creation tools you can streamline your workflow, save time, and create more engaging content that drives results.


Video Production | Content | Social Media

Using The Power of Visual Storytelling in Marketing: A Comprehensive Guide

In this blog post, we will explore five crucial categories that will empower you to leverage the full potential of visual storytelling in your marketing endeavors.


Workplace Culture

8 Keys to a Thriving Business Culture

Discover the eight crucial elements of company culture that can drive continuous improvement and success in your business.