The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing

Brand Archetypes: What Are They And Why Are They Important?

A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.

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Optimization

Best Practices for On-Page and Off-Page SEO

On-page SEO refers to the optimization of a website’s content and code in order to improve its ranking on SERPs. This includes optimizing title tags, meta descriptions, header tags, and images. Off-page SEO, on the other hand, refers to the optimization of a website’s link profile. This includes link building, which is the process of acquiring links from websites.

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Design

Google Ads Extensions: Best Practices & Why You Should Be Using Them

Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. They give you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user.

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Digital Marketing

How Can Content Marketing Help a Business?

Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.

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Digital Marketing

Google Ads - 6 Things You Can Do Today To Improve Your Ad Campaigns

There are billions of Google searches every day, each of them an opportunity to connect with a potential customer. By following these simple steps, you can increase the likelihood that the connection a customer makes will be with you!

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Digital Marketing

Organic vs. Paid Social Media: What's the Difference?

Paid social media and organic social media are two different things, and it's important to understand the difference between the two.

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In The News

Welcoming Holly Buttura to Eternity

We are pleased to welcome Holly Buttura to the Eternity team, as our new Content & SEO Specialist. Get to know Holly through the blog, or get in contact with us if you are interested in working together.

Blog

In The News

The Surprising History of "Hello": Origins and Evolution of the Greeting

What do you say when you answer the phone? If you're like most people, you say "hello." It's such a common, everyday word. But where did it come from?

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Digital Marketing

The 10 Best Online Courses on Digital Marketing (Free & Paid)

In this blog post, you'll find information about the best digital marketing courses available online. The list includes both free and paid digital marketing training courses from reputable organizations.

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In The News

Welcoming Maria Black to Eternity

Maria Black is joining the Eternity crew as our new Social Media Content Creator.

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Digital Marketing

Google My Business: Tips to Take Full Advantage

Google My Business is a simple yet powerful tool that gives local business owners the opportunity to have their company information shown on Google search results. Here's how to make it work for you.

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Digital Marketing

Best Free Social Media Management Tools in 2022

With 4.48 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry.

Blog

Design

Best Website Navigation Practices for 2022

2022 is bringing a lot of change, and we are having to adjust and adapt as quickly as possible. The world of technology in and of itself is constantly innovating new solutions that can be applied to challenges that continue to arise.

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Digital Marketing

Responsive Search Ads: Everything You Need to Know

Google search ads are changing in 2022, here’s how to prepare. Find a complete guide to responsive search ads anatomy, best practices, & how to run tests.

Blog

Digital Marketing

Everything You Need to Know About Keyword Intent

When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.

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Digital Marketing

3 Ways to Inspire Your Social Media Content Creation

Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.