The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
What Makes a Great Logo
A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner's intended message as well as being able to be printed at any size while remaining effective without color needed.
Social Media: How to Grow Your Small Business Following
To have a successful social media strategy, it’s important to incorporate boots-on-the-ground tactics to start gaining more followers for your small business pages. Luckily, we’ve got just a few tips you can use right now (with ease!) to start getting more followers and clicks today.
Best Practices For Google Display Banner Ads
Google's Display Network is a vast compilation of websites, videos, and apps, over 2 million! Use it to find the right audience for your company's products or services with complete control over creatives in these campaigns.
Eternity's Top 10 Latest Website Launches
We've been busy over at Eternity! Now more than ever, businesses are finding it extremely important to have both a functional and appealing website for their website visitors.
5 Critical Tips for Optimizing Your Meta Descriptions Properly
It is no secret that meta descriptions are important for ranking well in search engines. However, many people don't know how to optimize them correctly and make the most of this powerful tool.
How to Choose Content that will Turn Visitors into Customers
Are you looking for content ideas? You might be asking, “What should I post?” or “What's the best type of content?” Well, we've got your answer! This article will go over some different types of content and how they can help grow your blog.
The Importance of Your Landing Page: Why it Matters & Best Practices
It's important to have a landing page that has been optimized for google ads. A successful landing page will help you reach your target audience with ease while promoting relevant content. Landing pages can be improved with some small changes and adjustments.
How to Be an Educator on Social Media
Educational posts take careful consideration when incorporating into your social media strategy. Not only do you want the post to be interesting, you want the information to be useful (and, of course, correct). Luckily we have a few quick tips on how you can become a trusted educator on your social channels.
How To Prepare Your Website For Google Ads: 10 Tips
Preparing Your Website If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in.
How To Optimize Your Blog Posts for Google Like a Pro
Do you want to optimize your blog content for Google? This post has all the tips for your SEO strategy in order to rank high in the search engine.
SEO Results Don’t Happen Overnight
You Can't Expect SEO Results Overnight. We know you're eager to get your website ranking in Google, but the truth is that it will take time.
7 Signs You Need a Marketing Agency
Who doesn't want to be the best at what they do? Sometimes it can be difficult to admit that you need help. But when it comes to something as important to your business as marketing, you don't want ego's getting in the way of success.
Why You Should Repurpose Your Content
Repurposing content is one way that content marketers and business owners use to keep their content (and investment) alive and relevant for their audiences and their businesses.
5 Mistakes to Avoid When Designing a Non-Profit Website
Non-profit websites are a very different animal than the average business website, and it's not just because of the content that they're expected to host. Non-profits have some unique challenges when it comes to designing their websites, and these five mistakes often lead to a poor user experience for visitors.
We Need to Make Social Media Social Again
It’s called “social” media for a reason. In pursuit of getting likes and followers and trying to reach new consumers and clients, we sometimes forget the very core of what social media is all about: connecting.
Eternity Launched an App for Vermont Electric Co-op
Eternity is proud to announce a recent achievement with Vermont Electric Co-op! We built their website in 2020, and enjoyed working with each other so much, that they asked us to build an app for their outages page on their website.