So you’ve got your website up and running. Congratulations! Now you want to make sure you get the return you deserve from your investment. Try these 5 easy tips to turn your website into a money making machine:
1. Design Your Website to Be Mobile Friendly and Responsive
Ever wondered through which device your websites access your website? The chances are high that it’s via mobile. As the world prepares for a mobile-first world, it’s absolutely imperative that your website is fully responsive and looks good on mobile.
But ensuring conversions does not just end there. You also have to optimize your site to make sure visitors are going where you want them to go and clicking where you want them to click. Optimizing could mean adjusting the position of your calls-to-action, changing the layout and arrangement of your menu, making your website easy to navigate, and so on. Learn what you can about your customers and carry out some testing to see what produces the best results.
You can use Google to test your mobile-friendliness right now.
2. Establish a Benchmark for Success
Use analytics to establish a baseline against which you measure everything. There are many analytics software options you can use to measure your traffic on a daily, weekly, and monthly basis. Observe the highs and the lows, and try to draw conclusions from the observed links between number of visitors and customer spend.
To extract truly useful data, you want to look beyond the number of visitors to really focus on how well your website is converting and making you money. That’s where the real crux of the matter is. For example, a website that registers 100 users or visitors of only 25 make a purchase is less effective at making money than a website that registers 100 users of which 20 make a purchase.
3. Use A/B Testing
The key to finding out what works best for your visitors is A/B testing. Much as you would like to present yourself as the expert on what works best for your website, the real experts are actually your customers whom you are trying to serve.
If you want to know what site theme works best, what headlines convert the most, or even the colors you should be using for your calls-to-actions, the answer lies with A/B testing. Ideally, you should be running at least one A/B test on your website at any one time. Tools like Google Analytics and Optimizely can assist you with this.
4. Increase Your Font Size
Reading online is harder on the eyes than reading from a book offline. Make scrolling your website easier for your visitors by making your font legible enough. Sometimes increasing your font size from 12px to 14px may be all the change you need to see your bounce rates drop and your conversions increase.
A/B testing should inform your choice, of course; but it is always a good idea to make your website as easy to read as possible.
5. Personalize Your Marketing
Marketing is all about personalization today, and the more personal your marketing is the more likely you are to see results. This does not have to be complicated—sometimes merely welcoming a returning user with their first name will gain you a ton of loyalty and business.
You could use personalization in your emails and promotions, offering suggestions based on past purchases, and tailoring content to meet the needs of your visitors based on where they are in your marketing funnel. Companies that do personalization well, and have the success to show for it include Amazon and Netflix.
Making sure your website is your best ROI is important for your business. However it can be a little daunting making sense of all the moving parts. If you would like to know more about how to get the best return from your website reach out today. We would love to help!