Gone are the days of simply relying on traditional media like radio, tv and print to promote your business and attract customers. While those channels can still be effective, they are simply not enough on their own.
But there is a bright side! With applying what you have learned from your marketing strategies of the past to modern digital marketing channels like Facebook–your business can achieve great heights and new growth!
Facebook advertising is a delicate alliance that brings together the power of social media marketing and the laser-focus of traditional targeting.
Let’s take a look at 5 reasons why it’s the exact tool your local business needs.
SEE ALSO: 8 Reasons Your Business Needs Content Marketing
1. Facebook is the Largest Social Network
Facebook adds 500,000 new users every day; 6 new profiles every second. With more than 1 billion daily active users, you will not find a better way to connect with the global masses. As you begin targeting your message, you’re starting with an gigantic potential audience. This gives you the numbers needed to scale your digital advertising campaigns as your business grows.
2. Build Trust
One of the biggest benefits from advertising and boosted posts on Facebook is that of the trust it instills in your audience. Have a look at any boosted post (Facebook Ad) on your own newsfeed. If any of your friends have already liked that businesses' page, their names show up at the top of the post. Seeing someone you already know like something new, shows social proof and builds trust.
3. Mobile Madness
As part of the same campaign, your ad will display on desktop, tablet and mobile. Facebook has 1.74 billion active mobile users. This audience has a much higher purchase intent, so you are reaching them when they are ready to convert. Mobile users are also highly effective to target with the goal of increasing local foot traffic to your store.
4. Laser-focussed Targeting
You want to target just men, aged 25-45 years old–you got it. Only serve to those physically within a 15 mile radius of your business–target just those within that boundary. Want to make sure folks with an interest in outdoor activities only see the message you are promoting–no problem. The targeting abilities of Facebook far surpass those of traditional media. And on top of it all, you can track literally everything from impression to conversion.
5. It's Never Been Easier!
While the planning and strategy for your marketing efforts should not be taken lightly, the implementation of the ads themselves on Facebook is actually quite straight-forward. Facebook even has an entire community and training system called Facebook blueprint where you learn how to use Facebook marketing tools.
If you’re still not convinced that Facebook advertising is as effective as we claim, give us a shout, and we’ll be happy to toss some more proof your way!