It's no secret that content is king. It's the foundation of all websites and blogs: without it, you're just a blank page with some pretty graphics. You have the opportunity to make or break someone's impression of your company and even influence potential customers' decisions about whether they want to buy from you or not. But what happens when you can't seem to find the time to write? You have deadlines looming, but your blog post queue is empty.
Fear not — this post is for you! Here are six tips to help get yourself back on track and writing regularly again.
Do your research
The key to success in blogging is research - if you don't know what it is that your target audience needs, wants, likes or doesn't like then how can you be sure what type of content will resonate with them? And if it doesn't resonate then why would they return? There are some things that will help you on your way to writing a successful blog post. The first thing is knowing who your audience is and what they want to know about, the second thing is researching keywords for SEO purposes, and the third thing would be writing an engaging intro paragraph for readers to want more of what's in store.
Allow passion to drive you
What are you passionate about? What drives your creativity and inspires the work that you do? As a blogger, it's likely that what drives your passions is different from what drives someone else. The fact is no matter who you are or how old you are, if there's something in this world that makes your heart beat just a little bit faster - whether it be cooking, painting, sports or anything- then let it drive your blog post content. In short, write about what gets you going!
Use other visual effects
Try to paint a picture for the readers. Use pictures, videos, animations or simply words to communicate messages with your audience. They can make your content more interesting, entertaining, engaging, and memorable. If you want to strengthen the emotional connection between you and your readers, adding visual elements may be just what you need.
Follow the trends
We all know that trends come and go, but what does this mean for the writer? If you're a content creator, by not following trends in your blog posts you'll be missing out on an opportunity to engage with your audience. With personalized content being more important than ever, it's worth taking the time to make sure that you are writing about topics that matter to the reader. One way of doing this is by using trending topics as a guidepost for what people are interested in reading about at any given moment. Remember, it's not about copying what everyone else is doing but instead finding a way to add your own touch to the mix!
Get offline and Connect
Talk to people and make real connections. The internet is a great tool for research and gathering information. However, if you are looking to create content that resonates with your audience, it's important to get offline and have conversations with people. This will help you better understand the pains of your target market and give you insights as to what they want from their blog posts.
Never stop learning
Learning new things, whether in your industry and chosen writing theme or not, will give you more to talk about. It will broaden your perspective by introducing you to new ways of thinking. Quite literally, learning new things changes the way your brain works, which can lead to new ideas. Plus, if you can draw parallels between what you’ve learned and the topic you write about, there’s an article idea right there.
