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The Eternity Blog
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Digital Marketing | Social Media
Best Free Social Media Management Tools in 2023
With 4.89 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry.
Digital Marketing
Does Your Business Need a Pinterest?
Does your business need a presence on Pinterest? Well, maybe -- luckily, we're here to help you get the answer that works best for you.
Content | Digital Marketing
8 Content Creation Tools for Writer's Block
Getting over writer's block is possible with these 8 online tools that will give you fresh ideas and help you brainstorm interesting content.
Design | Digital Marketing
5 Questions That Tell You It’s Time to Redesign Your Website
It might be hard for you to pinpoint when it's time to redesign your website, but here are five questions to ask yourself when faced with this dilemma:
Digital Marketing | Google Ads | SEO
PPC & SEO: Two Peas In A Pod
Are you ready to maximize your digital marketing potential? PPC and SEO strategies can work together to give you the best chance of success. Read on to learn how they work together to help increase profits for your business.
In The News | Digital Marketing
Critical Thinking In An Age Of Artificial Intelligence
Here at Eternity, we’ve been exploring AI and how it can help our clients for years – and even more so lately as the technology improves. We know it’s important to think critically about AI and its potential implications for the marketing world. AI can be an invaluable tool if used strategically and responsibly, and leveraging its capabilities in combination with creative insight from human beings is a must for success. Let's consider some of the key issues around AI to keep in mind as it’s integrated into the marketing industry and the digital world.
Digital Marketing
A Closer Look at Digital Transformation
Wondering what all the buzz is about when it comes to digital transformation? Here, we take a closer look at what it means for your business and some of the benefits you can expect.
Digital Marketing
What is User Generated Content and Why is it Important?
User-generated content is original, brand-specific content produced by users of your product or service. Generating marketing content can be a time-consuming and expensive process for a business, which is why user-generated content is quickly becoming a crucial component of digital marketing campaigns.
Digital Marketing
Enhance Your Digital Marketing Strategy With Automation
As technology advances, so must our digital marketing strategies. Here are four ways you can use automation to take your marketing to the next level.
Design | Digital Marketing | Social Media
Vivid Imagery is the Key to a Great Website
If you're a small business, expressive imagery is essential to standing out in the digital marketplace. Imagery are visual elements that are a representation of an idea. This can include photos, videos, illustrations, drawings, gifs and other graphics.
Optimization | Digital Marketing
10 Tips For A Productive & Balanced Day Working From Home
Working from home definitely has its perks - However, It can also be quite challenging if you're not prepared. Here are 10 tips to help you have a productive and balanced day while working from home.
Design | Digital Marketing | Optimization
5 Ways to Make Your Ad Copy Irresistible
Creating effective ad copy is one of the keys to success in digital marketing. With these 5 helpful tips, you'll have the tools that you need for crafting captivating headlines, beautiful landing pages and more. Whether it's a Google Ads campaign or simply boosting your social media presence through clever posts, taking your time to craft compelling ad copy provides serious rewards.
Design | Digital Marketing | SEO | Google Ads
10 Podcasts That Every Digital Marketer Should Listen to
We put together this list of 10 must-listen podcasts for digital marketers. From the latest news and trends to actionable tips and tactics, these shows will keep you informed and inspired.
Digital Marketing
7 Digital Trends for Small Businesses to Watch in 2023
We are thrilled to share the 7 trends that are capturing our attention and how you can start implementing them as the new year rolls in.
Digital Marketing | Email Marketing
Case Study: How We Built An Email Marketing Campaign For Our Small Business Client
We were excited to get a successful email marketing campaign up and running for our client, small business owner John DiCarlo of Sunflower Natural Foods. And now we want to tell you how we did it.
Digital Marketing | Google Ads | SEO | Social Media | Optimization
How Much To Spend On Digital Marketing
The amount you should spend depends on a variety of factors, including your industry, target market, & marketing goals. Learn more about how much you should spend.