The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Google Search and search bar with Google Ads Grant Program in the search bar

New

Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

LEGO® Buyer Persona - David Martineez

Content | Optimization | Digital Marketing

Why Buyer Personas Are Key to Effective Content Creation

Uncover the importance of Buyer Personas in content creation. Learn to tailor your marketing strategies for more personalized, impactful audience engagement.

hands holding sparkler

Email Marketing | Digital Marketing

Finishing Strong – Tips for Your Year-End Newsletter Content

There are a variety of ways to craft an engaging, memorable newsletter that will help you genuinely connect with your audience, even at this busy and sometimes hectic time of year. We’ll discuss some of our favorite ideas and help spark your imagination to discover a meaningful way to use your year-end newsletter to connect with your customers.

Chatbot AI

Digital Marketing | Content | In The News | SEO | Optimization | AI

With Everyone Using AI, How to Make Your Business Stand Out

Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.

Magnifying glass zoom to KEYWORD in red for SEO.

Digital Marketing | SEO

How to Choose SEO Keywords with Confidence

Worried about how to choose the right keywords for your website? You don’t have to be. You can choose your keywords with confidence by following these simple tips.

Person holding a black phone with the Instagram logo on the screen.

Digital Marketing

Social Media: How to Grow Your Small Business Following

To have a successful social media strategy, it’s important to incorporate boots-on-the-ground tactics to start gaining more followers for your small business pages. Luckily, we’ve got just a few tips you can use right now (with ease!) to start getting more followers and clicks today.

Social Media Research Data Analysis on Tablet

Digital Marketing | Content

The Best Resources for Conducting Social Media Research

Staying up-to-date on the latest trends in social media market research is essential to building a successful brand presence.

Searching on Google

SEO | Optimization | Digital Marketing | Content | Social Media

Where Does SEO Data Come From, Anyway?

Discover the sources of SEO data and learn actionable strategies for improving your content's search engine performance, empowering you to make informed decisions and drive sustainable growth in your online presence.

Close up of app icons on a phone with Google Ads app focused and centered

Google Ads | Digital Marketing | Optimization

Unlock the Power of Google Ads Copy: 4 Proven Tips for Optimal Results

Well-crafted copy in your Google Ads will captivate your audience, improve your click-through rate and drive conversions. There’s a lot riding on your copy, but don’t worry. There are proven techniques you can use to ensure your Google Ads pack a powerful punch, and we’ll cover those in this blog post.

white hat seo and black hat seo

Digital Marketing | SEO

Black Hat vs. White Hat SEO

There is no one-size-fits-all approach to SEO; strategies may vary depending on what best suits individual websites and brands. That being said, there is a fine line between experimenting with tactics that work for your website and manipulating search engine algorithms to increase your rankings. Learn how to tailor your SEO strategy to suit your website and brand while focusing on long-term success.

Blog

SEO | Content | Digital Marketing | AI

Unleash the Power of AI: How to Supercharge Your Blog Content Writing

Discover the power of AI in supercharging your blog content writing. Learn how AI tools can enhance your writing process, level the playing field for small businesses, and help produce engaging, SEO-friendly content. Overcome the challenges and revolutionize your blogging strategy with AI.

Social Media Reactions to Best Free Management Tools

Digital Marketing | Social Media

Best Free Social Media Management Tools in 2023

With 4.89 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry.

A group of 4 marketers sitting around a table with a laptop and pad of paper having a meeting

Digital Marketing | Google Ads | SEO | Social Media | Email Marketing

5 Reasons Why You Should Be Working With a Digital Marketing Agency

If you're running a business in today's digital age, it's essential to have a strong online presence. However, with the constant changes and updates to search engine algorithms and social media platforms, it can be challenging to keep up with the latest trends and best practices. That's where a digital marketer comes in.

Pinterest Home Page

Digital Marketing

Does Your Business Need a Pinterest?

Does your business need a presence on Pinterest? Well, maybe -- luckily, we're here to help you get the answer that works best for you.

Man Writing on Laptop

Content | Digital Marketing

8 Content Creation Tools for Writer's Block

Getting over writer's block is possible with these 8 online tools that will give you fresh ideas and help you brainstorm interesting content.

Design Notebook

Design | Digital Marketing

5 Questions That Tell You It’s Time to Redesign Your Website

It might be hard for you to pinpoint when it's time to redesign your website, but here are five questions to ask yourself when faced with this dilemma: