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The Eternity Blog
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Google Ads | Digital Marketing
Understanding Your Google Ads Account Structure
At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.
In The News | Social Media | Workplace Culture | Digital Marketing
What Marketers Really Think of Emily in Paris
Is Emily in Paris an accurate portrayal of marketing? Explore what real marketers think of the show, from luxury marketing to social media growth, and discover how it stacks up to reality.
Google Ads | Optimization | Digital Marketing
Testing, Testing: Experimenting with Google Ads
Experimenting with different strategies can really increase the value of your Google Ads campaigns, and it doesn’t have to be intimidating. Here are three simple ways to start experimenting with Google Ads to maximize your marketing efforts.
Digital Marketing | Google Ads
Google Ads Management: Account Audit Checklist
When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!
SEO | Digital Marketing
Google March 2024 Core Update: Revolutionizing SEO Strategies
Google's March 2024 Core Update changed the SEO landscape. Learn how to adapt your strategy, boost rankings and outperform competitors with Eternity's expert tips.
Digital Marketing | Email Marketing
Subject Matters: How to Craft a Winning Email Subject Line
The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.
Design | Optimization | Digital Marketing | Content
Writing a Compelling Call-to-Action for Your Website
Designing call-to-actions that draw in your audience can lead to increased engagement, higher conversion rates and a stronger connection with your audience.
Digital Marketing | Optimization
Maximizing Productivity: Time Blocking Strategies for Digital Marketers
How time blocking can enhance focus and efficiency in digital marketing tasks. Take a to-do list from something that feels extremely overwhelming and turn it into something that feels achievable.
Google Ads | Digital Marketing
Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits
The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.
Content | Optimization | Digital Marketing
Why Buyer Personas Are Key to Effective Content Creation
Uncover the importance of Buyer Personas in content creation. Learn to tailor your marketing strategies for more personalized, impactful audience engagement.
Email Marketing | Digital Marketing
Finishing Strong – Tips for Your Year-End Newsletter Content
There are a variety of ways to craft an engaging, memorable newsletter that will help you genuinely connect with your audience, even at this busy and sometimes hectic time of year. We’ll discuss some of our favorite ideas and help spark your imagination to discover a meaningful way to use your year-end newsletter to connect with your customers.
Digital Marketing | Content | In The News | SEO | Optimization | AI
With Everyone Using AI, How to Make Your Business Stand Out
Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.
Digital Marketing | SEO
How to Choose SEO Keywords with Confidence
Worried about how to choose the right keywords for your website? You don’t have to be. You can choose your keywords with confidence by following these simple tips.
Digital Marketing
Social Media: How to Grow Your Small Business Following
To have a successful social media strategy, it’s important to incorporate boots-on-the-ground tactics to start gaining more followers for your small business pages. Luckily, we’ve got just a few tips you can use right now (with ease!) to start getting more followers and clicks today.
Digital Marketing | Content
The Best Resources for Conducting Social Media Research
Staying up-to-date on the latest trends in social media market research is essential to building a successful brand presence.
SEO | Optimization | Digital Marketing | Content | Social Media
Where Does SEO Data Come From, Anyway?
Discover the sources of SEO data and learn actionable strategies for improving your content's search engine performance, empowering you to make informed decisions and drive sustainable growth in your online presence.
