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Google Ads | Digital Marketing

Understanding Your Google Ads Account Structure

At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.

Google Ads | Digital Marketing | Optimization

Unlock the Power of Google Ads Copy: 4 Proven Tips for Optimal Results

Well-crafted copy in your Google Ads will captivate your audience, improve your click-through rate and drive conversions. There’s a lot riding on your copy, but don’t worry. There are proven techniques you can use to ensure your Google Ads pack a powerful punch, and we’ll cover those in this blog post.

Digital Marketing | SEO

Black Hat vs. White Hat SEO

There is no one-size-fits-all approach to SEO; strategies may vary depending on what best suits individual websites and brands. That being said, there is a fine line between experimenting with tactics that work for your website and manipulating search engine algorithms to increase your rankings. Learn how to tailor your SEO strategy to suit your website and brand while focusing on long-term success.

SEO | Content | Digital Marketing | AI

Unleash the Power of AI: How to Supercharge Your Blog Content Writing

Discover the power of AI in supercharging your blog content writing. Learn how AI tools can enhance your writing process, level the playing field for small businesses, and help produce engaging, SEO-friendly content. Overcome the challenges and revolutionize your blogging strategy with AI.

Digital Marketing | Social Media

Best Free Social Media Management Tools in 2023

With 4.89 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry.

Digital Marketing | Google Ads | SEO | Social Media | Email Marketing

5 Reasons Why You Should Be Working With a Digital Marketing Agency

If you're running a business in today's digital age, it's essential to have a strong online presence. However, with the constant changes and updates to search engine algorithms and social media platforms, it can be challenging to keep up with the latest trends and best practices. That's where a digital marketer comes in.

Digital Marketing

Does Your Business Need a Pinterest?

Does your business need a presence on Pinterest? Well, maybe -- luckily, we're here to help you get the answer that works best for you.

Content | Digital Marketing

8 Content Creation Tools for Writer's Block

Getting over writer's block is possible with these 8 online tools that will give you fresh ideas and help you brainstorm interesting content.

Design | Digital Marketing

5 Questions That Tell You It’s Time to Redesign Your Website

It might be hard for you to pinpoint when it's time to redesign your website, but here are five questions to ask yourself when faced with this dilemma:

Digital Marketing | Google Ads | SEO

PPC & SEO: Two Peas In A Pod

Are you ready to maximize your digital marketing potential? PPC and SEO strategies can work together to give you the best chance of success. Read on to learn how they work together to help increase profits for your business.

In The News | Digital Marketing | AI

Critical Thinking In An Age Of Artificial Intelligence

Here at Eternity, we’ve been exploring AI and how it can help our clients for years – and even more so lately as the technology improves. We know it’s important to think critically about AI and its potential implications for the marketing world. AI can be an invaluable tool if used strategically and responsibly, and leveraging its capabilities in combination with creative insight from human beings is a must for success. Let's consider some of the key issues around AI to keep in mind as it’s integrated into the marketing industry and the digital world.

Digital Marketing

A Closer Look at Digital Transformation

Wondering what all the buzz is about when it comes to digital transformation? Here, we take a closer look at what it means for your business and some of the benefits you can expect.

Digital Marketing

What is User-Generated Content and Why Is it Important?

User-generated content is original, brand-specific content produced by users of your product or service. Generating marketing content can be a time-consuming and expensive process for a business, which is why user-generated content is quickly becoming a crucial component of digital marketing campaigns.

Digital Marketing

Enhance Your Digital Marketing Strategy With Automation

As technology advances, so must our digital marketing strategies. Here are four ways you can use automation to take your marketing to the next level.

Design | Digital Marketing | Social Media

Vivid Imagery is the Key to a Great Website

If you're a small business, expressive imagery is essential to standing out in the digital marketplace. Imagery are visual elements that are a representation of an idea. This can include photos, videos, illustrations, drawings, gifs and other graphics.

Optimization | Digital Marketing

10 Tips For A Productive & Balanced Day Working From Home

Working from home definitely has its perks - However, It can also be quite challenging if you're not prepared. Here are 10 tips to help you have a productive and balanced day while working from home.