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The Eternity Blog
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Google Ads | Digital Marketing
Understanding Your Google Ads Account Structure
At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.
Design | Digital Marketing | Optimization
5 Ways to Make Your Ad Copy Irresistible
Creating effective ad copy is one of the keys to success in digital marketing. With these 5 helpful tips, you'll have the tools that you need for crafting captivating headlines, beautiful landing pages and more. Whether it's a Google Ads campaign or simply boosting your social media presence through clever posts, taking your time to craft compelling ad copy provides serious rewards.
Design | Digital Marketing | SEO | Google Ads
10 Podcasts That Every Digital Marketer Should Listen to
We put together this list of 10 must-listen podcasts for digital marketers. From the latest news and trends to actionable tips and tactics, these shows will keep you informed and inspired.
Digital Marketing
7 Digital Trends for Small Businesses to Watch in 2023
We are thrilled to share the 7 trends that are capturing our attention and how you can start implementing them as the new year rolls in.
Digital Marketing | Email Marketing
Case Study: How We Built An Email Marketing Campaign For Our Small Business Client
We were excited to get a successful email marketing campaign up and running for our client, small business owner John DiCarlo of Sunflower Natural Foods. And now we want to tell you how we did it.
Digital Marketing | Google Ads | SEO | Social Media | Optimization
How Much To Spend On Digital Marketing
The amount you should spend depends on a variety of factors, including your industry, target market, & marketing goals. Learn more about how much you should spend.
Digital Marketing | Google Ads
What Are Google Ads Keyword Match Types and How Should You Use Them
There are three different keyword match types to choose from when advertising with Google Ads, each with its own advantages and disadvantages.
Digital Marketing | Email Marketing
The Top 8 Benefits Of Email Marketing For Small Businesses
An effective email marketing campaign allows you to build stronger relationships with your customers, promote new products or services, increase sales, and increase brand awareness.
Digital Marketing | Google Ads
Why You Shouldn't Search For Your Own Google Ads
There are a few reasons why searching for your own ads has a negative impact on your Google Ads campaign. In this blog post, we'll discuss why trying to find your own Google Ads is a bad idea.
Digital Marketing | Google Ads | SEO | Social Media
What's Missing From Your Digital Marketing Strategy?
The Digital Marketing Puzzle: All the Pieces You Need to Complete Your Digital Marketing Strategy.
Digital Marketing
Brand Archetypes: What Are They And Why Are They Important?
A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.
Google Ads | Digital Marketing
Google Ads Extensions: Best Practices & Why You Should Be Using Them
Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. They give you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user.
Digital Marketing
How Can Content Marketing Help a Business?
Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.
Digital Marketing | Google Ads
Google Ads - 6 Things You Can Do Today To Improve Your Ad Campaigns
There are billions of Google searches every day, each of them an opportunity to connect with a potential customer. By following these simple steps, you can increase the likelihood that the connection a customer makes will be with you!
Digital Marketing | Social Media
Organic vs. Paid Social Media: What's the Difference?
Paid social media and organic social media are two different things, and it's important to understand the difference between the two.
Digital Marketing
The 10 Best Online Courses on Digital Marketing (Free & Paid)
In this blog post, you'll find information about the best digital marketing courses available online. The list includes both free and paid digital marketing training courses from reputable organizations.
