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The Eternity Blog
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Google Ads | Digital Marketing
Understanding Your Google Ads Account Structure
At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.
Digital Marketing
Google My Business: Tips to Take Full Advantage
Google My Business is a simple yet powerful tool that gives local business owners the opportunity to have their company information shown on Google search results. Here's how to make it work for you.
Digital Marketing
Responsive Search Ads: Everything You Need to Know
Google search ads are changing in 2022, here’s how to prepare. Find a complete guide to responsive search ads anatomy, best practices, & how to run tests.
Digital Marketing
Everything You Need to Know About Keyword Intent
When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.
Digital Marketing | Social Media
3 Ways to Inspire Your Social Media Content Creation
Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.
Digital Marketing
Why Your Website Should Have a Blog
Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.
Digital Marketing
6 Tips for Writing Content Regularly
Here are six tips to help get yourself back on track and writing regularly again.
Digital Marketing
Three More Social Media Accounts We Admire: Instagram Edition
Here at Eternity, we truly believe that if you want to make a successful social media strategy for your business, you need to first research what already works. And what’s the best way to do that research? By looking to your peers in your community. Don't worry, we have a list of examples ready for you to dive into right now.
Digital Marketing | SEO
Do Meta Descriptions Still Matter?
The short answer is: yes, meta descriptions matter and are still important for SEO, but carefully crafting a 160 character meta tag for every page of your site may not matter as much as we once thought.
Digital Marketing
Facebook Updates, Controversies, “The Metaverse,” and the Impact
So…wait... what exactly is The Metaverse? And how does this impact your social media usage? Don’t worry, we’re breaking down Facebook’s latest update, their recent controversies, and how it all might impact you. Here’s what you need to know.
Digital Marketing
The Ultimate Digital Marketing Glossary - Terms To Know
The Ultimate Digital Marketing Glossary, 80 Terms You Should Know. PDF Downloads Included.
Digital Marketing | Google Ads
Does Google Ads Work For Small Businesses?
Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.
Digital Marketing | SEO
How To Write SEO Content That Ranks Well: A Complete Guide
Ready to learn how to write SEO content that ranks and increases the quality and quantity of your search traffic? Check out our complete guide here!
Digital Marketing | Social Media
Call Me... Maybe: When to Use a CTA in your Social Posts
So you want to promote your business on social media. Great. Just don't do it too much. We'll show you what we mean.
Digital Marketing
How To Write Content Regularly
We all know that content is king on the internet and SEO benefits of having fresh content are well documented. But how do you find time to write when there's so much else going on?
Digital Marketing | Google Ads
10 Best Practices For Google Text Ads
Advertising on Google is a great way to create brand awareness and generate new business. Here are ten best practices to keep in mind when creating your text ads for your Google Ads campaigns.
