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Google Ads | Digital Marketing

Understanding Your Google Ads Account Structure

At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.

Digital Marketing | Google Ads

Google Ads: Have A Goal In Mind

Before you start building your campaign, you need to make sure you have a goal in mind.

Digital Marketing

3 Ways to Use Video for Marketing

They say a picture is worth a thousand words, which must mean that video marketing has the opportunity to tell your audience all they need to know about your brand.

Digital Marketing

Your Guide to Taking Better Social Media Phone Photography

When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.

Digital Marketing

Consider Using GIFS in your Social Media Marketing

Everyone loves a good GIF to make you laugh in the middle of a chaotic day. GIFS are not only fun and creative, but they are also a great addition to your social media marketing strategy.

Digital Marketing | Google Ads

What Kind of Google Ads Campaign Is Best For You?

One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.

Digital Marketing

The Truth About Organic Social Media: It Takes Time

Whether you have a personal Facebook where you keep up with your friends or you’re running an Instagram account for your small business, we all have an idea of how social media works: You make a post, people see the post, and you might get some likes. Yet there is one thing about social media we need to debunk: The idea of instant social media success.

Digital Marketing | Google Ads

The Anatomy of A Google Search Ad

Do You Know The Different Parts That Make Up A Google Search Ad? If you’ve ever searched for anything on Google you’ve likely seen an ad before, but do you know the different parts of an ad?

Digital Marketing

How to Reach your Audience with Location-Based Targeting

Location-based targeting is when you deliver content to a consumer through mobile or web by using location-based information about that individual.

Digital Marketing

Why You Shouldn’t Be Using Popular Hashtags

Yes, you read that title correctly. You shouldn’t be using popular hashtags.

Digital Marketing

It Takes a Village: Meet our Community Partners

You simply can’t do it all—you know what we mean? As a company that focuses on community building and creating relationships that last, well, for eternity, we proudly connect with other amazing crews to fill in those few gaps.

Digital Marketing

What is the Perfect Digital Ad Frequency?

Finding the perfect digital ad frequency is essential for the success of your business.

Digital Marketing

How Online Reviews Help Your Local Business

91% of people go online to read extensively about what people are saying about your business and the way it operates. And 84% of people trust these reviews as much as they do the reports they get from trusted friends.

Digital Marketing

The 3 Worst Social Media Practices of 2021

By creating and maintaining company social accounts, you can reach new clients, consumers, and business partners. But how do you make sure your social media is the best it can be? Well, to start, you can avoid these top three worst social media practices of 2021.

Digital Marketing

The ABCs of SEO

Search Engine Optimization (SEO) has been on the rise in recent years, but its importance has certainly skyrocketed since online competition increased during the pandemic.