The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Google Ads | Digital Marketing

Understanding Your Google Ads Account Structure

At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.

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Digital Marketing

Is Your Business Digital First for 2021?

Many businesses miss the point when it comes to making their businesses digital first. Is your business one of them?

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Digital Marketing | Email Marketing

Why You Should Be Sending an Email Newsletter

Email newsletters are a great way to connect with your customers and increase sales. If your email newsletters are effective, it can have a very positive influence on your business.

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Digital Marketing

How to Increase the Brand Value of Your Website

With the world of the web constantly evolving, it is important to continue to build a brand value that consumers will remember a level of awareness that will attract new customers.

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Digital Marketing

The History of the Hashtag

If there’s one character that is recognizable on the internet, to both young and old, it’s this one: #. The Hashtag.

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Digital Marketing

Should You Be Doing Print Advertising? Shoutout to CW Print & Design!

We all know that the COVID-19 pandemic has encouraged an extreme shift in marketing and advertising. Many people are still wondering if print advertising is still worth it?

google ads logo demonstrating the benefits of google search ads

Digital Marketing

7 Benefits of Google Ads to Grow Your Business

Google Ads fit into an overall online marketing strategy like hands into a glove. There are very few other advertising platform that come close, talk less of measuring up, to the efficiency of Google Ads as a strategy for getting leads and boosting sales.

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Digital Marketing

How To Rank Your Website In Google: Advice From 7 SEO Experts

Ranking your website in Google on the first page of Google can seem like a complex undertaking; mostly because it is!

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Digital Marketing

Can Social Media Improve SEO? Six Ways It Can

Can social media improve SEO for your website? Well, yes. But not in the direct way that you might be thinking.

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Digital Marketing | Email Marketing

8 Tips for Crafting a Spam-Free Email Blast

Sending an email blast or newsletter to an intended audience is becoming more and more challenging, because of the amount of emails that an individual receives daily.

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Digital Marketing

Rethinking Your Marketing Strategy

Like it or not, marketing continues to play a pivotal role in the success of a business. With all of the uncertainty in the world at the moment, you may be contemplating pausing your marketing campaigns to save money.

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Digital Marketing

Home-Builder Digital Marketing Trends for 2020

If you are debating whether or not your home-builder business should invest in digital marketing, we are here to tell you, yes. Truthfully, it is a no-brainer.

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Digital Marketing | Email Marketing

How to Write Better Sales Emails: 10 Tips

As a business owner trying to grow their business, you probably know the importance of writing a proper sales email.

social media prompts calendar with green plant

Digital Marketing

30 Days of Social Media Prompts

Trying to come up with exactly what to post and when on social media can seem like a complex undertaking. But it doesn't have to be. We've put together a list of social media prompts and suggestions.

Do People Really Click On Google Ads?

Digital Marketing

Do People Really Click On Google Ads?

The short answer is YES, people really do click on Google Ads. According to Searchengineland.com, Google makes $100M per day from Google Ads. You read that correctly. That is approximately 91% of Google's revenue.

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Digital Marketing

The Power of Remarketing: 6 Facts that Will Make You Rethink Paid Advertising

A staggering amount of those who land on your website—about 96 %—are not ready to buy yet. But you need not worry; you can capture a lot of those lost leads with remarketing.