The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Google Ads | Digital Marketing

Understanding Your Google Ads Account Structure

At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.

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Digital Marketing

Part 5: Having Active Social Media Accounts During COVID-19

Social media has always played an important role in communication with clients and customers. Now more than ever, it is crucial to be actively engaged with your online audience, and that includes social media.

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Digital Marketing

How To Use Facebook Advertising For Small Businesses

Facebook Advertising is both popular and powerful. It is undoubtedly a fantastic tool that is used to promote a business, whether small or large.

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Digital Marketing

​6 Copywriting Hacks to Boost Website Conversions

It is likely that you have a website not only for altruistic purposes but also to increase profit.

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Digital Marketing

​How to Create a Content Calendar

All the best marketing campaigns started with a plan.

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Digital Marketing

How to Use LinkedIn to Grow Your Business

LinkedIn has over 560 million users and is one of the most powerful social media platforms for your business.

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Digital Marketing

7 Simple Google Ads Hacks to Generate More Leads

Here are 7 simple Google Ads hacks to help you get ahead of the competition during your next Ads campaign.

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Digital Marketing

SEO vs. Social Media: Which Drives More Leads?

You have probably wondered: between SEO and social media, which drives more leads? Let's discuss.

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Digital Marketing

How to Get Started with Retargeting

The fact that 96% of people who come to your website are not ready to buy is enough to keep you up at night.

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Digital Marketing

Awesome Tools for Generating Content Ideas for Your Blog

Overcome your writer’s block with these awesome tools for generating content ideas for your blog.

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Digital Marketing

7 Secrets to Spring Clean Your Marketing Efforts

Spring! What a great time of renewal and revaluation — especially when it comes to your marketing.

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Digital Marketing

12 Ways to Improve Your Local SEO Right Now

More people are finding the products and services they need primarily by searching for them through Google.

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Digital Marketing

6 Website Metrics Every Business Should Track

Measure Measure Measure—it’s the only way to know what works for your site and what does not.

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Digital Marketing

How to Plan An Online Marketing Campaign

Planning your online marketing strategy can seem like a complex undertaking. Mostly because it is!

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Digital Marketing

Do Online Reviews Affect SEO?

Yes, they do! Very much, in fact! Online reviews often get overlooked among the slew of factors that affect SEO.

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Digital Marketing

Why You Should Be Using PPC Now

An effective Pay-Per-Click (PPC) campaign is an integral part of any successful digital marketing strategy.