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The Eternity Blog
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Google Ads | Digital Marketing
Understanding Your Google Ads Account Structure
At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.
Digital Marketing
Getting Started with a Weekly Social Media Schedule for Your Bed and Breakfast
It’s getting harder and harder to get the attention your business deserves over social media.
Digital Marketing
5 SEO Factors to Leave Behind in 2019
SEO remains one of the most misunderstood elements in the digital marketing playbook.
Digital Marketing
8 Tips to Use Google Analytics to Better Understand Your Audience
What is the single most important question you may have to answer for your website? “Who comes to your website?”
Digital Marketing
8 Questions to Ask When Hiring a SEO Consultant
The top of Google SERPs can be a wonderful and profitable place to be at.
Digital Marketing
4 Steps to Make Your PPC Ads More Memorable
Pay-per-click is a great way to get your website up and running with highly targeted traffic. At least that’s the plan.
Digital Marketing
SEO vs. PPC—Which Will Give You More ROI?
Should you use pay-per-click ads or are you better off sticking with SEO?
Digital Marketing
5 Ways to Spy on Your Competitors Digital Marketing Strategy
Believe it or not, spying is a key part of a solid digital marketing strategy.
Digital Marketing
How and Why to Use Google My Business Posts
Publishing Google My Business posts may be the extra source you need to stand out and inch ahead of the competition.
Digital Marketing
Do’s and Don’ts of Digital Marketing
Like with everything else in life, success in digital marketing will depend on how well you do the little things.
Digital Marketing
6 Common Mistakes that Can Destroy Your Website Google Ranking
Sometimes the trick to a solid SEO strategy lies not in what you must do, but rather in what you must NOT do.
Digital Marketing
Best Hashtags to Attract Customers to Your Business
Hashtags are more than just another gimmick the kids have come up with to keep you forever confused on social media.
Digital Marketing
What Is Facebook Ad Relevance Score?
Have you ever wondered how Facebook decides which ads to show on the platform and how much each marketer should pay? It all boils down to a metric called the Facebook Ad Relevance Score.
Digital Marketing | Email Marketing
Email Marketing Continues to Deliver Strong ROI
A lot of things have been proclaimed ‘dead’ in recent years: marketing funnels, SEO, traditional retail…and email marketing? A cursory look at the following numbers for B2B and B2C email marketing statistics will let you know that the rumors of the death of email marketing may have been exaggerated so to speak.
Digital Marketing
Marketing Automation is Like a Second Brain
Repetitive tasks have a way of tying you down and restricting you to working in your business rather than on it. That’s why automation is so important.
Digital Marketing
5 Reasons Why Your Business Needs Facebook Advertising
Gone are the days of simply relying on traditional media like radio, tv and print to promote your business and attract customers. While those channels can still be effective, they are simply not enough on their own.
