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2024: A Year in Review

As 2024 comes to end we’d like to take a moment to reflect on a year full of website launches, new endeavors, incredible clients, and an outstanding crew.

Digital Marketing

What is a Buyer Persona and How to Determine Who Your Buyer Persona is?

If you are here, you are likely wondering who your buyer persona is, and possibly even, what is a buyer persona. First and foremost, you must understand what a buyer persona is. A buyer persona is a fictional representation, or sketch, of your ideal customer. Every business has a buyer persona, sometimes even multiple.

Digital Marketing

Why You Should Be Using TikTok for Business in 2022

TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? The short answer is yes. Here's why.

Digital Marketing | Social Media

The Best Words to Use in your Social Captions

One of the best ways you can engage your audience is through social media. Whether it be on Facebook, Twitter, Instagram, or other platforms, captions are a great way to share what's happening in your life and show off your personality in the process.

Video camera on pink and blue background

Digital Marketing

Instagram Update Forecasts Video-Forward Social Media

Instagram’s latest 2021 update should be taken as a forecast: The video storm is here. Instead of raining cats and dogs, it’s raining clicks and views. In order to weather this storm, it’s imperative that you intentionally incorporate video into your social media strategy (and we're here to help).

the best seo tools a comprehensive guide by eternity web

Design | SEO

The Best SEO Tools for On-Page SEO 2022: A Comprehensive Guide

This blog post serves as a top-level comprehensive guide that covers SEO basics and provides you with the best SEO tools to set your website up for success.

Design

Eternity Ranked As Top Digital Marketing Agency in Vermont

Eternity has been recognized as a Top Digital Marketing Agency in Vermont in 2021 by DesignRush.

Man in a city center looking up at skyscrapers covered in advertisements

Digital Marketing | Google Ads

Best Practices For Google Display Banner Ads

Google's Display Network is a vast compilation of websites, videos, and apps, over 2 million! Use it to find the right audience for your company's products or services with complete control over creatives in these campaigns.

Design

Eternity's Top 10 Latest Website Launches

We've been busy over at Eternity! Now more than ever, businesses are finding it extremely important to have both a functional and appealing website for their website visitors.

drawing of wrench adjusting a search engine search bar to represent SEO for meta descriptions

Digital Marketing

5 Critical Tips for Optimizing Your Meta Descriptions Properly

It is no secret that meta descriptions are important for ranking well in search engines. However, many people don't know how to optimize them correctly and make the most of this powerful tool.

Digital Marketing

How to Choose Content that will Turn Visitors into Customers

Are you looking for content ideas? You might be asking, “What should I post?” or “What's the best type of content?” Well, we've got your answer! This article will go over some different types of content and how they can help grow your blog.

Airplane landing on a runway just outside a city

Optimization | Design | Google Ads

The Importance of Your Landing Page: Why it Matters & Best Practices

It's important to have a landing page that has been optimized for google ads. A successful landing page will help you reach your target audience with ease while promoting relevant content. Landing pages can be improved with some small changes and adjustments.

Digital Marketing

How to Be an Educator on Social Media

Educational posts take careful consideration when incorporating into your social media strategy. Not only do you want the post to be interesting, you want the information to be useful (and, of course, correct). Luckily we have a few quick tips on how you can become a trusted educator on your social channels.

Taking notes on paper while looking at a laptop

Digital Marketing

How To Prepare Your Website For Google Ads: 10 Tips

If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in. This can help to ensure your Google Ads Campaign has a strong start. Here are 10 tips to get you started.