The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Blog

New

Design

How to use TikTok for Digital Marketing

TikTok is growing in popularity, with over 500 million TikTok users around the world and reaching 150 markets.

Blog

Optimization

The Penalty for Popups

The benefits of popups are well known to those who run websites. Among other things, these popups can help you get emails, present important information in front of readers which they might easily have missed like information about an ongoing promotion, and also kick start conversations that might solve the reader’s problems.

Blog

Design

The History of the Hamburger Icon

We’ve all seen the hamburger icon before. In fact, it’s so common on our screens today, that most of us don’t even give it much thought when we use it.

Blog

Optimization

5 Reasons to Invest in a Website Retainer

The secret sauce to good business is relationships—especially when dealing with service providers.For certain high-level services, such as those provided by your lawyer, therapist or your accountant, you may consider keeping them on a retainer.

Blog

Optimization

What is the Future of Web Development?

As with everything that has to do with computers, the world of web development and design is ever evolving. DIY websites are becoming easier to use, cheaper to set up, and offering more services than ever before.

Blog

Site Launches

A Website Launch is Only the Beginning

So you’ve spent hours, days, maybe even weeks, getting to know your prospective audience and carefully planning what will-and will not-go on your new website.

Blog

Optimization

5 Ways to Build Engaging Website Content for Explosive Traffic

Setting up a website can be a lot of work. It takes an even greater amount of effort to be successful at it. Whatever the metric by which you define success, one factor remains unchanging: you need traffic…lots of it.

Blog

Design

Two Spaces After a Period…Never!

If you learned how to type on a typewriter, then what you’re about to hear is going to sound strange to you: Stick to one space after a period-or any other end punctuation for that matter.

Blog

In The News

Now You Can Google In Real Life!

During the recently concluded Google I/O conference for 2017 we got a glimpse of the future of search, and it is as exciting as anyone could have hoped for.

Blog

Design

Is a DIY Website Right for you?

We live in the age of DIY and will probably continue to do so for as long as one-size-fits-all model solutions hold valid for the majority of people. This trend can be seen even in the field of web design.

Blog

Design

"The Fold" is Real…But Complicated

If you’ve spent any amount of time in online marketing and web design, you would most surely have come across the term ‘above the fold’.

Blog

Optimization

8 Reasons Your Business Needs Content Marketing

If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process.

Blog

Optimization

Vermont Tourism Summit Presentation

Eternity had the pleasure of speaking this year at the Vermont Tourism Summit. For those unable to make it, we have included our full presentation.

Blog

Optimization

Page Speed, and Why You're Hearing About It

Folks have experienced sudden anxiety over whether their page is loading fast enough for users, or for Google. 

Blog

New Client

New Employee-Owned Client: PT360

Here at Eternity, we have been working with nonprofits for nearly two decades -- in fact, that's how Eternity got its start.

Blog

In The News

Our Client Demeter Fragrance is featured in USA TODAY

We were excited to see our long-time client Demeter Fragrance was featured in USA TODAY for their newly released kitten fur fragrance.