The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Design

6 Ways to Improve Team Collaboration for a Better Customer Experience

73% of companies that score above-average on customer experience surveys perform better than their competitors. This gap between companies that provide great customer experience and those that do not, is huge.

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Optimization

Organic Traffic Observations for Early 2016

As we review our clients' websites to see how trends are shaping up so far in 2016, a big area of focus, of course, is on organic SEO.

Blog

Design

Google's Material Design is Hitting YouTube Soon! Want it Now?

You've seen it across the family of Google Apps and your favorite web developer's site (*cough* Eternity) but now Material Design has reached our beloved YouTube.

Blog

Optimization

4 Ways to Create High-Ranking Content in Competitive Industries

Drowning in the sea of content? You're not alone. Site quality is factored heavily in search ranking. After the Panda update, a large number of websites with low-quality content took a huge hit.

Blog

Design

137 Design Facts That Will Amaze You

Design Facts is an amazing site to get lost in if you are interested in historic facts about design, trends and logos. We really recommend checking it out. You might learn something fun!

Blog

Design

Eternity Web is now Eternity

Since Eternity Web was founded by Mike Lannen in 2000 in his college dorm room, we\'ve been crafting stellar websites for businesses large and small, nonprofits, and online retailers.

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In The News

Our Client Ogee Named As Finalist In LaunchVT Entrepreneurial Contest

LaunchVT, Vermont's jackpot prize for entrepreneurs with a winning business pitch, picked its seven finalists this week, and our new client, Ogee, was one of them.

Blog

Design

What the Internet Looks Like in 2016

Whether a website is being viewed on a phone or computer, or being browsed with a mouse or touchscreen, it should look and function properly.

Blog

Design

Take a Stroll Through Internet Design History

The aesthetics of the Internet have changed quite dramatically over the past 20 years, and sometimes it is easy to forget just how much.

Blog

In The News

Eternity Web Client, Blake Hill Preserves featured in Boston Globe!

Our favorite local marmalade makers have been featured in the Boston Globe.

Blog

In The News

Outlook is bright for Eternity Web Client, Fontaine Bros!

It seems every where we look now, one of our clients is being featured in the media. Our client Fontaine Bros was recently featured on masslive.com

Blog

Design

A Eulogy for the Homepage Slideshow (or: Why the Image carousel Should Die)

One of the website design elements that comes up in discussion a lot at Eternity Web is the homepage carousel, or slideshow, or "hero" image slider.

Blog

Optimization

Your Web Designer Should Direct Your Marketing Strategy

The only way to win at the game of web design is to get your web designer involved any time there might need to be a design decision. That's right, any time.

Blog

Optimization

Google's organic search rankings factors from the experts

Today, a website is the first place potential customers and partners come to when they want to know more about your business.

Blog

Optimization

10 Ways to Improve Your Website

If we’ve said it once, we’ve said it a thousand times…Keep It Simple! Seriously, you don’t want to make visitors to your site work too hard for what they want.

Blog

Optimization

Google Testing Another Design Tweak For Mobile Results Page - This Time, It's Four Colored Dots

Google is testing another design tweak for mobile results and this time, it's four colored dots. That's right, four colored dots.