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The Eternity Blog
How To Prepare Your Website For Google Ads: 10 Tips
Preparing Your Website If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in.
"The Fold" is Real…But Complicated
If you’ve spent any amount of time in online marketing and web design, you would most surely have come across the term ‘above the fold’.
8 Reasons Your Business Needs Content Marketing
If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process.
Vermont Tourism Summit Presentation
Eternity had the pleasure of speaking this year at the Vermont Tourism Summit. For those unable to make it, we have included our full presentation.
Page Speed, and Why You're Hearing About It
Folks have experienced sudden anxiety over whether their page is loading fast enough for users, or for Google.
New Employee-Owned Client: PT360
Here at Eternity, we have been working with nonprofits for nearly two decades -- in fact, that's how Eternity got its start.
In The News
Our Client Demeter Fragrance is featured in USA TODAY
We were excited to see our long-time client Demeter Fragrance was featured in USA TODAY for their newly released kitten fur fragrance.
New Destination Site Launch: Vermont Convention Bureau's "Meet In Vermont" website
We've enjoyed a lot of success at Eternity the past couple of years working with destination companies and organizations.
Organic SEO Tips for 2017
Our friends at Moz churn out fantastic search and SEO advice regularly.
Geotargeting, Near Me searches, and Google results
If you've worked with Eternity, you know we are evangelists about local search, and about maximizing organic search as much as possible.
2017 Website Checklist: ADA Compliance
In the past several months, many Vermont businesses (including some of our clients) have become targets of demand letters and threatened lawsuits arising under the Americans with Disabilities Act (ADA).
On "How to Rank #1 in Google"
Matthew Barby, the "learn SEO from a Pro" guy, has provided us all with an invaluable service to wrap up the year 2016: He's analyzed 1 million different URLs that appear on page 1 of Google.
Benefits of Live Chat on your Website
If you’re reading this blog post, then you probably already know that live chat is a system that enables you to chat with visitors of your website in real time.
New website launch: City of Barre, Vermont
Like many municipalities, the City of Barre's website was a mess.
Another New Nonprofit Website Launches: Growald Family Fund
Eternity is proud to announce the launch of the brand-new website for the Growald Family Fund.
What Google is Looking for In Your Website
A lot of news has been made about Google's Panda algorithm update, which rolled out over the past 4 weeks, and which was designed to demerit sites with bad content links while restoring search results for sites that had seen serious traffic drop-offs in organic visitors to specific keywords since the first Panda release in 2015.