The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing

How To Prepare Your Website For Google Ads: 10 Tips

Preparing Your Website If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in.

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Design

"The Fold" is Real…But Complicated

If you’ve spent any amount of time in online marketing and web design, you would most surely have come across the term ‘above the fold’.

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Optimization

8 Reasons Your Business Needs Content Marketing

If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process.

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Optimization

Vermont Tourism Summit Presentation

Eternity had the pleasure of speaking this year at the Vermont Tourism Summit. For those unable to make it, we have included our full presentation.

Blog

Optimization

Page Speed, and Why You're Hearing About It

Folks have experienced sudden anxiety over whether their page is loading fast enough for users, or for Google. 

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New Client

New Employee-Owned Client: PT360

Here at Eternity, we have been working with nonprofits for nearly two decades -- in fact, that's how Eternity got its start.

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In The News

Our Client Demeter Fragrance is featured in USA TODAY

We were excited to see our long-time client Demeter Fragrance was featured in USA TODAY for their newly released kitten fur fragrance.

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Site Launches

New Destination Site Launch: Vermont Convention Bureau's "Meet In Vermont" website

We've enjoyed a lot of success at Eternity the past couple of years working with destination companies and organizations.

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Optimization

Organic SEO Tips for 2017

Our friends at Moz churn out fantastic search and SEO advice regularly.

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Optimization

Geotargeting, Near Me searches, and Google results

If you've worked with Eternity, you know we are evangelists about local search, and about maximizing organic search as much as possible.

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Optimization

2017 Website Checklist: ADA Compliance

In the past several months, many Vermont businesses (including some of our clients) have become targets of demand letters and threatened lawsuits arising under the Americans with Disabilities Act (ADA).

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Optimization

On "How to Rank #1 in Google"

Matthew Barby, the "learn SEO from a Pro" guy, has provided us all with an invaluable service to wrap up the year 2016: He's analyzed 1 million different URLs that appear on page 1 of Google.

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Optimization

Benefits of Live Chat on your Website

If you’re reading this blog post, then you probably already know that live chat is a system that enables you to chat with visitors of your website in real time.

Blog

Design

New website launch: City of Barre, Vermont

Like many municipalities, the City of Barre's website was a mess.

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Site Launches

Another New Nonprofit Website Launches: Growald Family Fund

Eternity is proud to announce the launch of the brand-new website for the Growald Family Fund.

Blog

Optimization

What Google is Looking for In Your Website

A lot of news has been made about Google's Panda algorithm update, which rolled out over the past 4 weeks, and which was designed to demerit sites with bad content links while restoring search results for sites that had seen serious traffic drop-offs in organic visitors to specific keywords since the first Panda release in 2015.