The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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In The News

2024: A Year in Review

As 2024 comes to end we’d like to take a moment to reflect on a year full of website launches, new endeavors, incredible clients, and an outstanding crew.

Blog

Optimization

6 Phases of the Web Design and Development Process

Designing and developing a website works best when the developer steers clear of the one-size-fits-all approach.

Blog

Design

Avoid These 4 Web Design Mistakes to Improve Your Conversion Rate

Worried about your website’s conversion rate? Here are 4 web design mistakes you may need to correct.

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Digital Marketing

Awesome Tools for Generating Content Ideas for Your Blog

Overcome your writer’s block with these awesome tools for generating content ideas for your blog.

Blog

Optimization

You Should Know Your Competitor’s Brand As Well As Your Own

Business can often be described as a battle between two or more companies vying to serve the same public. How can you win?

Blog

Optimization

Google to Charge for “Google My Business”?

We have stressed several times on how Google My Business is an essential and Free resource. However, that may be about to change.

Blog

Optimization

4 Things to Do If Your Google Rankings Drop

Website slipping down the rankings? Don’t panic; here are 4 things you can do to get back on top!

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Digital Marketing

7 Secrets to Spring Clean Your Marketing Efforts

Spring! What a great time of renewal and revaluation — especially when it comes to your marketing.

Blog

Design

8 Essential Web Design Questions Which Companies Should Ask Clients

Here are 8 questions you should communicate with your potential web designer.

Blog

Optimization

Super Charge Your Marketing and PR with Social Good

More than ever before, consumers consider the brands they patronize as an extension of their values.

Blog

Digital Marketing

12 Ways to Improve Your Local SEO Right Now

More people are finding the products and services they need primarily by searching for them through Google.

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Digital Marketing

6 Website Metrics Every Business Should Track

Measure Measure Measure—it’s the only way to know what works for your site and what does not.

Blog

In The News

Eternity Wins Vermont Business Magazine's Best Website Developer Award (Again)

We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2019 Vermont Business Magazine Best Website Developer Award!

Blog

Design

Is a Professional Website Really Worth It?

So you’re thinking, “Why don’t I just create a free website rather than pay for one?”

Blog

Design

10 Reasons Great Graphic Design Matters to Your Business

No matter what business you are in, you need good graphic design. Here are 10 reasons why.

Blog

Design

Why You Shouldn’t Create a DIY Logo for Your Business

Your business logo is likely going to be the most recognizable aspect of your business brand.