The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Google Search and search bar with Google Ads Grant Program in the search bar


Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

Hand holding a mobile phone

Social Media | Content

Strategizing Social Media Success: Harnessing the Power of Content Pillars

In the ever-evolving landscape of social media, where algorithms change at the drop of a hat and trends come and go in the blink of an eye, having a solid strategy is essential for achieving sustained success.

Smiling young woman with tablet on white couch in open living room.


To Engage Users Stop Writing in First Person

Shifting from a first-person to a third-person perspective in messaging can deliver powerful effects. Uncover its significant impact on enhancing user engagement.

group of happy people gathered around and looking at a computer monitor

Google Ads | Site Launches | Optimization

Unveiling a New Website? Here's Your Google Ads Alignment Blueprint

Launching a new website is an exciting time for any business, and in order to help the new website maximize its full potential, you need to make sure you update your Google Ads in conjunction with the launch. We’ve compiled a checklist to help you make sure you don’t miss any of these important steps!

Social Media Research Data Analysis on Tablet

Digital Marketing | Content

The Best Resources for Conducting Social Media Research

Staying up-to-date on the latest trends in social media market research is essential to building a successful brand presence.


Workplace Culture

The Importance of Neurodiversity in the Workplace

In the ever-evolving landscape of the modern workplace, diversity and inclusion have become more than just buzzwords. They are strategic imperatives that drive innovation, productivity, and employee engagement.

flat vector sitemap


The Power of a Well-Crafted Sitemap: Why Your Website Needs One

Discover why a well-crafted sitemap is essential. Learn how it improves SEO, enhances user experience, and serves as your website's blueprint. A must-read for optimizing your site's performance and customer engagement.

Social Media Reactions

Social Media

Cracking the Code: Mastering Shareable Social Media Content in 2023

In the fast-paced world of social media, creating content that stands out and inspires people to share has become an art. It's not enough to just post on social platforms anymore; you need to capture your audience's attention among countless other posts.

Searching on Google

SEO | Optimization | Digital Marketing | Content | Social Media

Where Does SEO Data Come From, Anyway?

Discover the sources of SEO data and learn actionable strategies for improving your content's search engine performance, empowering you to make informed decisions and drive sustainable growth in your online presence.

Close up of app icons on a phone with Google Ads app focused and centered

Google Ads | Digital Marketing | Optimization

Unlock the Power of Google Ads Copy: 4 Proven Tips for Optimal Results

Well-crafted copy in your Google Ads will captivate your audience, improve your click-through rate and drive conversions. There’s a lot riding on your copy, but don’t worry. There are proven techniques you can use to ensure your Google Ads pack a powerful punch, and we’ll cover those in this blog post.

white hat seo and black hat seo

Digital Marketing | SEO

Black Hat vs. White Hat SEO

There is no one-size-fits-all approach to SEO; strategies may vary depending on what best suits individual websites and brands. That being said, there is a fine line between experimenting with tactics that work for your website and manipulating search engine algorithms to increase your rankings. Learn how to tailor your SEO strategy to suit your website and brand while focusing on long-term success.


SEO | Content | Digital Marketing | AI

Unleash the Power of AI: How to Supercharge Your Blog Content Writing

Discover the power of AI in supercharging your blog content writing. Learn how AI tools can enhance your writing process, level the playing field for small businesses, and help produce engaging, SEO-friendly content. Overcome the challenges and revolutionize your blogging strategy with AI.

Social Media Reactions to Best Free Management Tools

Digital Marketing | Social Media

Best Free Social Media Management Tools in 2023

With 4.89 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry.

A group of 4 marketers sitting around a table with a laptop and pad of paper having a meeting

Digital Marketing | Google Ads | SEO | Social Media | Email Marketing

5 Reasons Why You Should Be Working With a Digital Marketing Agency

If you're running a business in today's digital age, it's essential to have a strong online presence. However, with the constant changes and updates to search engine algorithms and social media platforms, it can be challenging to keep up with the latest trends and best practices. That's where a digital marketer comes in.

Email Marketing Newsletter ipad with email icons lifting off the surface

Email Marketing

Ready to Craft a Top-Notch Email Newsletter? Start Here!

When it comes to connecting with customers and establishing your brand, nothing delivers more bang for the buck than the monthly email newsletter. But what exactly makes for a great newsletter? There are some universal best practices that help make any newsletter a success, and we’ll explore those in this blog.

Man whispering a secret to surprised woman, her eyes wide and mouth open in shock


SEO Secrets Revealed: Optimize Your Content and Outrank Your Competitors

Ever wondered why some websites have higher search engine rankings than others? We're revealing SEO secrets to help you get noticed online.