The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Woman Smiling at Email Icon

New

5 Things Your Email List Wants You to Know

To ensure your email campaigns captivate readers, it's important to discover the topics they're eager to explore in their inbox. Success lies in understanding what kind of content resonates with them.

Hand holding a video camera

Social Media

5 Reasons Why You Should Be Creating Video Content on Social Media: Tips and Tools

If you're not creating video content, you're missing out on one of the most popular social media trends at the moment. Videos are engaging, and they can help you to reach a wider audience. In this blog post, we'll explain why video content is so popular, and we'll provide some tips for getting started. So if you're ready to start creating videos, keep reading!

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In The News

Google Knows Everything About You

It's no secret that Google is tracking its users and collecting lots of information about them. But have you ever considered exactly what kind of information Google knows about you and what they're doing with it? Let's take a closer look at the data Google collects from its users, where they’re getting all the data, and how to control what you share.

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Design

5 Reasons Why Website Design Can Impact Your Business

Having a killer website is essential for any business in today's digital world. Your homepage is often the first point of contact between you and your potential customers, so investing in a great design is important. Explore five ways that your website design can impact your business.

Woman Listening to Podcast with Headphones and Phone on a Couch with Coffee

Design | Digital Marketing | SEO | Google Ads

10 Podcasts That Every Digital Marketer Should Listen to

We put together this list of 10 must-listen podcasts for digital marketers. From the latest news and trends to actionable tips and tactics, these shows will keep you informed and inspired.

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Digital Marketing

7 Digital Trends for Small Businesses to Watch in 2023

We are thrilled to share the 7 trends that are capturing our attention and how you can start implementing them as the new year rolls in.

KatieLazarusApple Orchard

In The News

Welcoming Katie Lazarus to Eternity

We're excited to welcome Katie Lazarus who recently joined the Eternity Crew as the new Content and SEO Specialist!

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Social Media

The 5-Step Social Media Strategy That Will Take Your Small Business To The Next Level

There’s no question about it – having a social media strategy for your small business is essential for increasing brand awareness, driving sales, and reaching your target audience. Learn more about how you can do this in five simple steps.

Email Marketing for small business with finger on tablet and email icons floating into a yellow background

Digital Marketing | Email Marketing

Case Study: How We Built An Email Marketing Campaign For Our Small Business Client

We were excited to get a successful email marketing campaign up and running for our client, small business owner John DiCarlo of Sunflower Natural Foods. And now we want to tell you how we did it.

Sophie Bodnar Team Member

In The News

Welcoming Sophie Bodnar to Eternity

Welcoming Sophie Bodnar who recently joined the Eternity Crew as the new Digital Marketing Assistant.

Digital Marketing Graphics with little icons

Digital Marketing | Google Ads | SEO | Social Media | Optimization

How Much To Spend On Digital Marketing

The amount you should spend depends on a variety of factors, including your industry, target market, & marketing goals. Learn more about how much you should spend.

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Optimization | SEO

How To Make The Most Of Your Content & Improve SEO

SEO is an important part of any content marketing campaign. By optimizing your content for search engines, you can help your target audience find your site more easily.

kalei_winfield_Team_Member

In The News

Welcoming Kalei Winfield to Eternity

We're thrilled to have Kalei Winfield join the Eternity crew as our new web design and developer!

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Digital Marketing | Google Ads

What Are Google Ads Keyword Match Types and How Should You Use Them

There are three different keyword match types to choose from when advertising with Google Ads, each with its own advantages and disadvantages.

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Digital Marketing | Email Marketing

The Top 8 Benefits Of Email Marketing For Small Businesses

An effective email marketing campaign allows you to build stronger relationships with your customers, promote new products or services, increase sales, and increase brand awareness.

closeup of woman working on laptop

Digital Marketing | Google Ads

Why You Shouldn't Search For Your Own Google Ads

There are a few reasons why searching for your own ads has a negative impact on your Google Ads campaign. In this blog post, we'll discuss why trying to find your own Google Ads is a bad idea.