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Digital Marketing

Brand Archetypes: What Are They And Why Are They Important?

A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.

Digital Marketing

Why Your Website Should Have a Blog

Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.

Digital Marketing

6 Tips for Writing Content Regularly

Here are six tips to help get yourself back on track and writing regularly again.

Design

Our Newest Crew Member - Jena Durell

On January 10th our crew grew once more, with the addition of Jena Durell as Google Ads Intern. Jena will be assisting Shawna Shortsleeve with Google Ads management.

In The News

Why it is important to show employee appreciation, and 10 ways how

Find out why employee appreciation is so important, and 10 easy recommendations to start today.

Design

2021: A Year in Review - What the Eternity Crew Accomplished

Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2021.

Design

4 SEO Mistakes That Small Businesses Make (and how to fix them)

SEO may feel like a daunting task for those just starting to play around with it. But it can actually be quite fun- if you avoid these 4 common SEO mistakes!

Design

Storytelling Through Brand Design

Your brand's identity, which is typically a narrative to be told to your audience, sets the stage for the customer experience.

Digital Marketing

Three More Social Media Accounts We Admire: Instagram Edition

Here at Eternity, we truly believe that if you want to make a successful social media strategy for your business, you need to first research what already works. And what’s the best way to do that research? By looking to your peers in your community. Don't worry, we have a list of examples ready for you to dive into right now.

Digital Marketing

Do Meta Descriptions Still Matter?

The short answer is: yes, meta descriptions matter and are still important for SEO, but carefully crafting a 160 character meta tag for every page of your site may not matter as much as we once thought.

Design

6 Things To Discuss With Your Web Developer Before Kickoff

We all know the importance of having a website for your business. But, did you know that it can make or break your company? Designing and developing a website for your company is an investment, which you want to ensure will be successful.

Digital Marketing

Facebook Updates, Controversies, “The Metaverse,” and the Impact

So…wait... what exactly is The Metaverse? And how does this impact your social media usage? Don’t worry, we’re breaking down Facebook’s latest update, their recent controversies, and how it all might impact you. Here’s what you need to know.

Digital Marketing

Does Your Business Need a Pinterest?

Does your business need a presence on Pinterest? We wish you could give you a “yes or no” answer, but when it comes to a unique platform like Pinterest, the answer is probably the one you’ve been dreading the most: maybe. But don't worry, we're here to help you break it down.

Digital Marketing

The Ultimate Digital Marketing Glossary - Terms To Know

The Ultimate Digital Marketing Glossary, 80 Terms You Should Know. PDF Downloads Included.

Design

Tips for Designing a Better Homepage

Your homepage design is the first thing that someone sees when they visit your website. It's one of the most important pieces of content on your site, so it needs to be appealing and engaging.

Digital Marketing

Does Google Ads Work For Small Businesses?

Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.