The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

A magnifying glass is poised in front of a multiple computing devices including a desktop computer, a laptop, a tablet and mobile phone


Boost Your Business: The Untapped Potential of a Website Audit

Discover how a thorough website audit can improve user experience, skyrocket conversions and boost your business's digital success.

Wall of Stickers

Design | New Client

A Look Inside the Logo-Making Process

Logo design is something that a lot of people can do, but not everybody knows the ins and outs of how to navigate the collaborative effort between designer and client. Have no fear! We’re here to help explain what to expect when going through the logo making process.

Pinterest Home Page

Digital Marketing

Does Your Business Need a Pinterest?

Does your business need a presence on Pinterest? Well, maybe -- luckily, we're here to help you get the answer that works best for you.

YouTube Logo

A Simple Guide to Creating a YouTube Channel for Your Brand

A step-by-step process to create a professional and effective YouTube channel for your brand. This guide covers topics such as creating a brand account, setting up your channel, creating high-quality content, and optimizing your videos for search engines.

happy woman holding a laptop with email icons floating above it

Email Marketing

From 'Hey!' to 'Stay': Building Lasting Relationships with Effective Welcome Emails

You never get a second chance to make a first impression. That’s why it’s important that a welcome email from any business takes the opportunity to establish their brand identity and create a positive, memorable impression. In this blog post, we’ll explore examples of successful welcome emails, highlighting key elements and strategies that make them stand out.

Green recycle button on computer keyboard


Why You Should Repurpose Your Content

Repurposing content is one way that content marketers and business owners use to keep their content (and investment) alive and relevant for their audiences and their businesses.

Man Writing on Laptop

Content | Digital Marketing

8 Content Creation Tools for Writer's Block

Getting over writer's block is possible with these 8 online tools that will give you fresh ideas and help you brainstorm interesting content.


The Power of Social Listening: How Paying Attention on Social Media Can Boost Your Growth

Unlocking the potential of social media requires more than just posting content and hoping for the best. As a brand or business, it is crucial to listen attentively and understand the online landscape to gain maximum benefits. Social listening - the art of monitoring social media conversations about your brand, competitors, and industry – can help you achieve just that.

Eternity Team and Client meeting around a laptop at a table

Optimization | In The News

How Understanding Learning Styles Can Help Your Business Succeed

Discover the 4 Learning Styles and Their Impact on Customers and Employees. As a business owner, you know that your team and your customers are key to your success. But have you ever considered how different people learn and process information?

Design Notebook

Design | Digital Marketing

5 Questions That Tell You It’s Time to Redesign Your Website

It might be hard for you to pinpoint when it's time to redesign your website, but here are five questions to ask yourself when faced with this dilemma:

multi colored rods expanding from a center point against a black background


What's Color Theory and How Can it Help Your Business?

Colors have a huge impact on how businesses’ products and services are perceived by the world. Understanding the meaning of colors and how they affect viewers can give businesses a powerful advantage in design.

Logo design elemtns cutout on paper


What Makes a Great Logo

A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner's intended message as well as being able to be printed at any size while remaining effective without color needed.

A graphic of two smiling peas in a pod with black text

Digital Marketing | Google Ads | SEO

PPC & SEO: Two Peas In A Pod

Are you ready to maximize your digital marketing potential? PPC and SEO strategies can work together to give you the best chance of success. Read on to learn how they work together to help increase profits for your business.

Red blog button instead of the Return button on Apple keyboard

Optimization | SEO

6 Simple Strategies to Make Blog Content More Accessible

Learn how you can make your blog content more accessible for everyone by following these simple strategies. From using everyday language to Text-to-Speech technology, discover the tactics you need to know!

Instagram Logo

Social Media

Leveling Up Your Instagram Bio: Tips and Tricks for Making the Most of Your Profile

This blog provides tips and tricks for optimizing your Instagram bio. By using the tips and tricks we list out in this article, you can create a strong online presence that attracts followers and helps build engagement!

Images Going Into the Internet


How to Optimize Images for Your Website

When adding visuals to your website, remember that optimizing them is key for getting the most out of your digital marketing.