The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Everything You Need to Know About Keyword Intent

When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.

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Digital Marketing

Does Google Ads Work For Small Businesses?

Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.

SEO Content Creation

Digital Marketing

How To Write SEO Content That Ranks Well: A Complete Guide

Ready to learn how to write SEO content that ranks and increases the quality and quantity of your search traffic? Check out our complete guide here!

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Digital Marketing

Call Me... Maybe: When to Use a CTA in your Social Posts

So you want to promote your business on social media. Great. Just don't do it too much. We'll show you what we mean.

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Digital Marketing

How To Write Content Regularly

We all know that content is king on the internet and SEO benefits of having fresh content are well documented. But how do you find time to write when there's so much else going on?

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In The News

Women Owned Web Design Firm Vermont

Named Best Web Developer in Vermont by the Best of Business Awards, Eternity is proud to have a 50% female team in such a male-dominated industry.

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Digital Marketing

10 Best Practices For Google Text Ads

Advertising on Google is a great way to create brand awareness and generate new business. Here are ten best practices to keep in mind when creating your text ads for your Google Ads campaigns.

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Digital Marketing

How to Use Emojis in Your Social Media Strategy

When creating your social media strategy for your business, we suggest incorporating emojis into your plan. By thoughtfully using emojis in your social media, you can not only have some fun, but you can become an effective virtual communicator. We’ll show you what we mean.

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In The News

SEO Intern to Strategist: Eternity Promotes Isabelle Halpern

"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."

Digital Marketing

3 Social Media Accounts We Admire (And Why You Should Too)

In order to craft the social media feed you want for your business, looking to your peers in the business community can help you get an idea of what works. Don’t know where to start in your competitor and peer research? We’ve compiled a list of social media accounts we deeply admire here at Eternity—just take a look to find your inspiration.

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Digital Marketing

What is a Buyer Persona and How to Determine Who Your Buyer Persona is?

If you are here, you are likely wondering who your buyer persona is, and possibly even, what is a buyer persona. First and foremost, you must understand what a buyer persona is. A buyer persona is a fictional representation, or sketch, of your ideal customer. Every business has a buyer persona, sometimes even multiple.

TikTok for business 2022

Digital Marketing

Why You Should Be Using TikTok for Business in 2022

TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? The short answer is yes. Here's why.

Blog

Digital Marketing

The Best Words to Use in your Social Captions

One of the best ways you can engage your audience is through social media. Whether it be on Facebook, Twitter, Instagram, or other platforms, captions are a great way to share what's happening in your life and show off your personality in the process.

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Digital Marketing

Google Ads Management: Account Audit Checklist

When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!

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Digital Marketing

Instagram Update Forecasts Video-Forward Social Media

Instagram’s latest 2021 update should be taken as a forecast: The video storm is here. Instead of raining cats and dogs, it’s raining clicks and views. In order to weather this storm, it’s imperative that you intentionally incorporate video into your social media strategy (and we're here to help).

the best seo tools a comprehensive guide by eternity web

Design

The Best SEO Tools for 2021: A Comprehensive Guide

This blog post serves as a top-level comprehensive guide that covers SEO basics and provides you with the best SEO tools to set your website up for success.