The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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In The News

SEO Intern to Strategist: Eternity Promotes Isabelle Halpern

"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."

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Digital Marketing

How to Be an Educator on Social Media

Educational posts take careful consideration when incorporating into your social media strategy. Not only do you want the post to be interesting, you want the information to be useful (and, of course, correct). Luckily we have a few quick tips on how you can become a trusted educator on your social channels.

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Digital Marketing

How To Prepare Your Website For Google Ads: 10 Tips

Preparing Your Website If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in.

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Optimization

How To Optimize Your Blog Posts for Google Like a Pro

Do you want to optimize your blog content for Google? This post has all the tips for your SEO strategy in order to rank high in the search engine.

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Digital Marketing

SEO Results Don’t Happen Overnight

You Can't Expect SEO Results Overnight. We know you're eager to get your website ranking in Google, but the truth is that it will take time.

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Digital Marketing

7 Signs You Need a Marketing Agency

Who doesn't want to be the best at what they do? Sometimes it can be difficult to admit that you need help. But when it comes to something as important to your business as marketing, you don't want ego's getting in the way of success.

Green recycle button on computer keyboard

Optimization

Why You Should Repurpose Your Content

Repurposing content is one way that content marketers and business owners use to keep their content (and investment) alive and relevant for their audiences and their businesses.

thumbs up blog post - non-profit websites

Design

5 Mistakes to Avoid When Designing a Non-Profit Website

Non-profit websites are a very different animal than the average business website, and it's not just because of the content that they're expected to host. Non-profits have some unique challenges when it comes to designing their websites, and these five mistakes often lead to a poor user experience for visitors.

three people looking at a computer. Photo by John Schnobrich on Unsplash

Digital Marketing

We Need to Make Social Media Social Again

It’s called “social” media for a reason. In pursuit of getting likes and followers and trying to reach new consumers and clients, we sometimes forget the very core of what social media is all about: connecting.

Blog

Design

Eternity Launched an App for Vermont Electric Co-op

Eternity is proud to announce a recent achievement with Vermont Electric Co-op! We built their website in 2020, and enjoyed working with each other so much, that they asked us to build an app for their outages page on their website.

Blog

Optimization

20 Things I Learned about SEO in 20 Years

Here’s what I’ve learned in the 20 years since I got into SEO.

Blog

Optimization

3 Quick Wins to Rank in Google

Here are three quick fixes you can immediately apply on your website to improve ranking on the search results pages.

laptop and note pad

Optimization

Core Web Vitals: What You Need To Know

There’s no denying it. Core Web Vitals are becoming an official ranking factor this spring. This means that starting in May 2021, Core Web Vitals will begin to have a real impact on your website - and whether that impact is helpful or harmful is up to your preparation. Yes, this is a big deal.

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Digital Marketing

Do You Actually Need to Be on Every Social Media Platform? Probably Not.

The answer is in the title. As a business or small business, you probably don’t need to be on every single social platform. But if you don’t need to be on every platform, how do you know which ones to choose for your business social media strategy?

Blog

In The News

Eternity Wins Vermont Business Magazine's Best Website Developer Award 2021

We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2021 Vermont Business Magazine Best Website Developer Award!

Blog

Digital Marketing

Google Ads: Have A Goal In Mind

Before you start building your campaign, you need to make sure you have a goal in mind.