The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

SEO technology for 2024 depicted with rocket, gears, and digital icons.


How Long Does SEO Take in 2024?

With the ever-evolving nature of search algorithms and user behaviors, you might wonder, "How long does SEO take in 2024?" Understanding SEO timelines is crucial for setting expectations and allocating resources. Let’s explore the factors shaping SEO timelines this year and provide insights to help you stay ahead of the curve.

LEGO® Buyer Persona - David Martineez

Content | Optimization | Digital Marketing

Why Buyer Personas Are Key to Effective Content Creation

Uncover the importance of Buyer Personas in content creation. Learn to tailor your marketing strategies for more personalized, impactful audience engagement.

2023 a year in review

In The News | Workplace Culture

2023: A Year In Review - What the Eternity Crew Accomplished

Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2023.

Eternity crew in meeting

In The News

Women Owned Web Design Firm Vermont

Named Best Web Developer in Vermont by the Best of Business Awards, Eternity is proud to have a 70% female team in such a male-dominated industry.

hands holding sparkler

Email Marketing | Digital Marketing

Finishing Strong – Tips for Your Year-End Newsletter Content

There are a variety of ways to craft an engaging, memorable newsletter that will help you genuinely connect with your audience, even at this busy and sometimes hectic time of year. We’ll discuss some of our favorite ideas and help spark your imagination to discover a meaningful way to use your year-end newsletter to connect with your customers.

Chatbot AI

Digital Marketing | Content | In The News | SEO | Optimization | AI

With Everyone Using AI, How to Make Your Business Stand Out

Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.

Danielle Hazelton Video Producer at Eternity

In The News

Welcoming Danielle Hazelton to Eternity

We are so excited to welcome Danielle Hazelton as the newest crew member to the Eternity team, as our Video Producer!

Magnifying glass zoom to KEYWORD in red for SEO.

Digital Marketing | SEO

How to Choose SEO Keywords with Confidence

Worried about how to choose the right keywords for your website? You don’t have to be. You can choose your keywords with confidence by following these simple tips.

several blue question marks surrounding the Google logo

Optimization | Google Ads

Everything You Need To Know About Google Ads Bidding Strategies

When working with Google Ads, choosing the right bidding strategy can mean the difference between campaign success and missed opportunities. Whether your goal is to maximize clicks, get more conversions, or appear at the top of the search engine results page, we’ve got you covered. We’ll find the perfect strategy to help you achieve your marketing goals.

Person holding a black phone with the Instagram logo on the screen.

Digital Marketing

Social Media: How to Grow Your Small Business Following

To have a successful social media strategy, it’s important to incorporate boots-on-the-ground tactics to start gaining more followers for your small business pages. Luckily, we’ve got just a few tips you can use right now (with ease!) to start getting more followers and clicks today.


SEO | Optimization | Content

SEO is Dead...Long Live SEO: The Evolution of SEO in the Age of AI

In the ever-evolving world of digital marketing, one phrase has been a constant refrain: "SEO is dead." But is it really? The answer is a resounding "no." SEO is not dead.

A magnifying glass is poised in front of a multiple computing devices including a desktop computer, a laptop, a tablet and mobile phone

Boost Your Business: The Untapped Potential of a Website Audit

Discover how a thorough website audit can improve user experience, skyrocket conversions and boost your business's digital success.

Hand holding a mobile phone

Social Media | Content

Strategizing Social Media Success: Harnessing the Power of Content Pillars

In the ever-evolving landscape of social media, where algorithms change at the drop of a hat and trends come and go in the blink of an eye, having a solid strategy is essential for achieving sustained success.

Smiling young woman with tablet on white couch in open living room.


To Engage Users Stop Writing in First Person

Shifting from a first-person to a third-person perspective in messaging can deliver powerful effects. Uncover its significant impact on enhancing user engagement.

group of happy people gathered around and looking at a computer monitor

Google Ads | Site Launches | Optimization

Unveiling a New Website? Here's Your Google Ads Alignment Blueprint

Launching a new website is an exciting time for any business, and in order to help the new website maximize its full potential, you need to make sure you update your Google Ads in conjunction with the launch. We’ve compiled a checklist to help you make sure you don’t miss any of these important steps!

Social Media Research Data Analysis on Tablet

Digital Marketing | Content

The Best Resources for Conducting Social Media Research

Staying up-to-date on the latest trends in social media market research is essential to building a successful brand presence.