The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing

We Need to Make Social Media Social Again

It’s called “social” media for a reason. In pursuit of getting likes and followers and trying to reach new consumers and clients, we sometimes forget the very core of what social media is all about: connecting.

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Digital Marketing

The Anatomy of A Google Search Ad

Do You Know The Different Parts That Make Up A Google Search Ad? If you’ve ever searched for anything on Google you’ve likely seen an ad before, but do you know the different parts of an ad?

Blog

Design

5 Landing Page Tips for your Holiday Promotions

The holidays are never-ending, and Valentine's Day is right around the corner. When it comes to the holidays, your marketing strategy should adjust to reflect the holiday at play.

Blog

Digital Marketing

How to Reach your Audience with Location-Based Targeting

Location-based targeting is when you deliver content to a consumer through mobile or web by using location-based information about that individual.

Blog

Optimization

What Are Some Tips to Convert Abandoned Shopping Carts?

As an ecommerce store, you lose sales every time a shopping cart is abandoned.

Blog

Design

6 Signs It’s Time to Update Your Website

If you’re wondering whether or not your website needs a bit of a touch up in order to catch up with the times, here are a six tell-tale signs to look out for. Your website is one of the most important tools of your marketing arsenal.

white hat seo and black hat seo

Digital Marketing

Black Hat vs. White Hat SEO

Quality over quantity is a great motto for life, but is it also the key to SEO?

Woman on Social Media

Digital Marketing

Why You Shouldn’t Be Using Popular Hashtags

Yes, you read that title correctly. You shouldn’t be using popular hashtags.

Working together

Digital Marketing

It Takes a Village: Meet our Community Partners

You simply can’t do it all—you know what we mean? As a company that focuses on community building and creating relationships that last, well, for eternity, we proudly connect with other amazing crews to fill in those few gaps.

Blog

Digital Marketing

What is the Perfect Digital Ad Frequency?

Finding the perfect digital ad frequency is essential for the success of your business.

Blog

Digital Marketing

How Online Reviews Help Your Local Business

91% of people go online to read extensively about what people are saying about your business and the way it operates. And 84% of people trust these reviews as much as they do the reports they get from trusted friends.

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Digital Marketing

The 3 Worst Social Media Practices of 2021

By creating and maintaining company social accounts, you can reach new clients, consumers, and business partners. But how do you make sure your social media is the best it can be? Well, to start, you can avoid these top three worst social media practices of 2021.

Key on keyboard saying 'SEO'

Digital Marketing

The ABCs of SEO

Search Engine Optimization (SEO) has been on the rise in recent years, but its importance has certainly skyrocketed since online competition increased during the pandemic.

Blog

Digital Marketing

6 Quick Wins for a Profitable Google Ads Campaign

What if your 2021 resolution was to stop wasting your budget on your Google Ads campaigns and start improving the profitability of them?

Blog

Digital Marketing

Is Your Business Digital First for 2021?

Many businesses miss the point when it comes to making their businesses digital first. Is your business one of them?

Blog

Design

How To Make Remote Working Successful for your Business

The Eternity crew has been working remotely full-time for nearly ten months, and we have experienced a series of trials and tribulations throughout that time.