The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Design | Optimization | Digital Marketing | Content

Writing a Compelling Call-to-Action for Your Website

Designing call-to-actions that draw in your audience can lead to increased engagement, higher conversion rates and a stronger connection with your audience.

Man Writing on Laptop

Content | Digital Marketing

8 Content Creation Tools for Writer's Block

Getting over writer's block is possible with these 8 online tools that will give you fresh ideas and help you brainstorm interesting content.

Design Notebook

Design | Digital Marketing

5 Questions That Tell You It’s Time to Redesign Your Website

It might be hard for you to pinpoint when it's time to redesign your website, but here are five questions to ask yourself when faced with this dilemma:

A graphic of two smiling peas in a pod with black text

Digital Marketing | Google Ads | SEO

PPC & SEO: Two Peas In A Pod

Are you ready to maximize your digital marketing potential? PPC and SEO strategies can work together to give you the best chance of success. Read on to learn how they work together to help increase profits for your business.

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In The News | Digital Marketing | AI

Critical Thinking In An Age Of Artificial Intelligence

Here at Eternity, we’ve been exploring AI and how it can help our clients for years – and even more so lately as the technology improves. We know it’s important to think critically about AI and its potential implications for the marketing world. AI can be an invaluable tool if used strategically and responsibly, and leveraging its capabilities in combination with creative insight from human beings is a must for success. Let's consider some of the key issues around AI to keep in mind as it’s integrated into the marketing industry and the digital world.

Image of a digital futuristic blue butterfly

Digital Marketing

A Closer Look at Digital Transformation

Wondering what all the buzz is about when it comes to digital transformation? Here, we take a closer look at what it means for your business and some of the benefits you can expect.

user generated content - arial shot of 4 friends laying on a brightly colored blanket wearing wristbands and taking a selfie

Digital Marketing

What is User-Generated Content and Why Is it Important?

User-generated content is original, brand-specific content produced by users of your product or service. Generating marketing content can be a time-consuming and expensive process for a business, which is why user-generated content is quickly becoming a crucial component of digital marketing campaigns.

Illustration of a man and robot working together

Digital Marketing

Enhance Your Digital Marketing Strategy With Automation

As technology advances, so must our digital marketing strategies. Here are four ways you can use automation to take your marketing to the next level.

Eternity team working at table

Design | Digital Marketing | Social Media

Vivid Imagery is the Key to a Great Website

If you're a small business, expressive imagery is essential to standing out in the digital marketplace. Imagery are visual elements that are a representation of an idea. This can include photos, videos, illustrations, drawings, gifs and other graphics.

Office desk setup

Optimization | Digital Marketing

10 Tips For A Productive & Balanced Day Working From Home

Working from home definitely has its perks - However, It can also be quite challenging if you're not prepared. Here are 10 tips to help you have a productive and balanced day while working from home.

Businesswoman Pointing to Her Computer and Smiling

Design | Digital Marketing | Optimization

5 Ways to Make Your Ad Copy Irresistible

Creating effective ad copy is one of the keys to success in digital marketing. With these 5 helpful tips, you'll have the tools that you need for crafting captivating headlines, beautiful landing pages and more. Whether it's a Google Ads campaign or simply boosting your social media presence through clever posts, taking your time to craft compelling ad copy provides serious rewards.

Woman Listening to Podcast with Headphones and Phone on a Couch with Coffee

Design | Digital Marketing | SEO | Google Ads

10 Podcasts That Every Digital Marketer Should Listen to

We put together this list of 10 must-listen podcasts for digital marketers. From the latest news and trends to actionable tips and tactics, these shows will keep you informed and inspired.

A group of people leaning over a table that is displaying graphic elements including the word

Digital Marketing

7 Digital Trends for Small Businesses to Watch in 2023

We are thrilled to share the 7 trends that are capturing our attention and how you can start implementing them as the new year rolls in.

Email Marketing for small business with finger on tablet and email icons floating into a yellow background

Digital Marketing | Email Marketing

Case Study: How We Built An Email Marketing Campaign For Our Small Business Client

We were excited to get a successful email marketing campaign up and running for our client, small business owner John DiCarlo of Sunflower Natural Foods. And now we want to tell you how we did it.

Digital Marketing Graphics with little icons

Digital Marketing | Google Ads | SEO | Social Media | Optimization

How Much To Spend On Digital Marketing

The amount you should spend depends on a variety of factors, including your industry, target market, & marketing goals. Learn more about how much you should spend.

Google Search on a laptop on a desk

Digital Marketing | Google Ads

What Are Google Ads Keyword Match Types and How Should You Use Them

There are three different keyword match types to choose from when advertising with Google Ads, each with its own advantages and disadvantages.