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The Eternity Blog
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Digital Marketing | Social Media
Best Free Social Media Management Tools in 2023
With 4.89 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry.
Optimization
Customer Journey Mapping 101
Your business is always interacting with its target customer; and whether this interaction starts well and ends well, depends on how well you understand and create the customer journey map.
Optimization
6 Easy Ways to Get More Results from Your Google My Business Listing
Ever wondered how to optimize your listing so that you get more results from Google My Business? Follow these 6 easy tips.
Design
GDPR: What Is It and Why Should You Care?
May 25, 2018 was the deadline for GDPR compliance, and you probably have a lot of questions like: How prepared am I for this new era? Does it even concern my business? What is GDPR anyway?!
Digital Marketing
What Is Facebook Ad Relevance Score?
Have you ever wondered how Facebook decides which ads to show on the platform and how much each marketer should pay? It all boils down to a metric called the Facebook Ad Relevance Score.
In The News
Our Logo May Be Red, But We Bleed Green
Vermont is well known for being one of the most environmentally friendly states to live in within the US. Many Vermont small businesses choose to adopt this green culture into their businesses practices, and Eternity is one among these such businesses.
Optimization
Secrets to a Successful Website Kickoff Meeting
Kickoff meetings don’t have to be the dreary affairs they usually turn out to be. With the steps outlined below for a successful kickoff meeting, you can start seeing real results whenever you bring the team together.
Digital Marketing | Email Marketing
Email Marketing Continues to Deliver Strong ROI
A lot of things have been proclaimed ‘dead’ in recent years: marketing funnels, SEO, traditional retail…and email marketing? A cursory look at the following numbers for B2B and B2C email marketing statistics will let you know that the rumors of the death of email marketing may have been exaggerated so to speak.
Optimization
Mobile First is the Future of Digital
The last few years brought us the rise of mobile-friendly marketing and now the next few years is about to usher in the era of mobile first marketing.
Site Launches
New Website for Green Up Vermont!
Announcing the debut of the new website for Green Up Vermont, just in time for everyone's favorite statewide clean-up effort, Green Up Day.
Optimization
Hey Siri, How Much of Google Search Will be Via Voice by 2020?
One of the coolest things about the old sci-fi movies was the way the characters could simply command a computer to do pretty much anything using only their voices. “Computer... bring up the coordinates for our destination.”
Design
The Dawn of Human-to-Human (H2H) Marketing
As humans become ever more merged with their tech and devices, the need to keep your communications human has never been higher. Remember the familiar smile that greets you when you show up at the local grocery store? Or the fact that you don’t have to introduce yourself to your local hair stylist?
In The News
Eternity Wins Vermont Business Magazine's Best Web Developer Award
We at Eternity are proud to have earned the recognition of our peers and colleagues in the Vermont business community by winning the 2018 Vermont Business Magazine Best Web Developer Award!
Design
12 Free or Inexpensive Photography Sources for Your Website
A photo says a thousand words, and this is even more true on the web.
Design
Never Redesign Your Website Again—Evolutionary Design
You should redesign your website every few years or so to keep it from going stale and obsolete. That idea reads smoothly on paper, doesn’t it? But the reality can actually be a lot messier.
Optimization
5 SEO Techniques That Will Help You Succeed in 2018
Like every journey, your SEO campaign has a higher likelihood for success if you begin on sure footing. Hence this list of 5 SEO techniques that will send you rising through the ranks and gaining all the traffic you need in 2018.