The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing

How To Prepare Your Website For Google Ads: 10 Tips

Preparing Your Website If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in.

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Optimization

How Do Search Engines Work?

Search engines are of increasing importance in today’s world. This is because many businesses are finding a larger and larger share of their sales come from online customers.

Blog

New Client

New Client: Vermont Ski Areas Association (VSAA)

Eternity Web is pleased to announce its newest client: Vermont Ski Areas Association (VSAA)! We are excited to be developing the new Skivermont.com website!

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Optimization

12 Ways Marketers Can Make the Most of Gmail's Tabbed Inbox

Email marketing, either to promote business or share the latest announcement, is a staple for many companies. It’s still the best way to reach warm leads quickly and with minimal fuss.

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Optimization

Google Now Alerts You If You're Near a Product You've Researched Online

Google is attempting to bridge the online and offline worlds with a new feature in Google Now that alerts you if you walk near a product you've researched online.

Blog

Design

"We really like the design. Just one thing. Can you make the logo bigger?"

Every designer has heard these words. And web designers are no different. It's by far the most frequent feedback heard from clients, and it's not surprising that they want to leverage their brand to the world.

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Design

Dump Your Website Design

Many of us forget that the most important relationships with our websites are not our own: They are our customers'. Your website must work for your customers

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Optimization

8 Tips for Writing a Stellar Web Design RFP

When it comes to really making your web design RFP accessible and attractive to a potential firm partner, there are a few things to keep in mind.

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Optimization

Why Your Business Should not Waste Money on Yellow Page Ads

Just since the turn of the calendar year to 2014 three short weeks ago, we have fielded no fewer than a dozen calls from prospective new clients and many more from existing clients asking some familiar questions

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MODX

MODX Wins the People's Choice CMS Award

CMS Critic announced last week that MODX is the People's Choice Winner for Best Open Source CMS in CMS Critic's, Critic's Choice Awards.

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Optimization

Denial of Service attacks - protect your website!

Enter Google. The data and software giant launched "?Project Shield" in late October to help protect small websites stay online during DoS attacks.

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Design

Color in Design | The Silent Salesman

Of all the forms of non-verbal communication, color is by far the most instantaneous method of conveying messaging and its meaning.

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Optimization

Paid Vs. Organic Search

Many business owners, executives, and small-business professionals don't understand the difference between paid search and "organic" search, and as the Internet becomes the primary marketing vehicle for nearly every business.

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Design

Flat Web Design

You've probably noticed the trend in the past few years in website and software design where websites and apps look "simpler" than they used to. There is a definite movement in website design away from "3-D" design to more flat design techniques.

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Optimization

13 Ethical Ways To Increase Your Site's Search Traffic

Mashable.

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Design

#1 Best Guide To Typography

This interactive website / book is such an amazing guide for typography.