The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

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Optimization

9 Toxic Things About Your Website That SCARE People Away

While everyone has their own pet peeves when it comes to web design, these are some things to stay away from.

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Optimization

Building a Brand That Matters

Building a brand that matters goes beyond merely offering a great service or selling stuff. But what exactly makes a brand?

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Design

Looking to Improve Your Google Rankings in 2019?

2019 is just around the corner with another chance to dominate the rankings and make your website the best ROI for your business.

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Design

Is Your “About Us” Page Ruining Your Website?

One of the most visited pages on your website may also be the one you probably neglect the most.

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Digital Marketing

8 Questions to Ask When Hiring a SEO Consultant

The top of Google SERPs can be a wonderful and profitable place to be at.

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Design

6 Steps to a Stress-Free Website Redesign Process

These 6 steps will throw the guesswork out the window so that you redesign your website stress-free.

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Optimization

Increase Website Conversions By Talking to Existing Customers

Your business is your brain child, your own version of how the world should work, and your website probably reflects that.

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Digital Marketing

4 Steps to Make Your PPC Ads More Memorable

Pay-per-click is a great way to get your website up and running with highly targeted traffic. At least that’s the plan.

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Digital Marketing

SEO vs. PPC—Which Will Give You More ROI?

Should you use pay-per-click ads or are you better off sticking with SEO?

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Digital Marketing

5 Ways to Spy on Your Competitors Digital Marketing Strategy

Believe it or not, spying is a key part of a solid digital marketing strategy.

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Optimization

Why your Website Needs to be HTTPS Secure

As predicted, Google has launched their latest update of informing website visitors when they are not on a secure website.

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Optimization

10 Ways to Tell Your Website Needs an Upgrade

How do you know your website is due for an upgrade?

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Digital Marketing

How and Why to Use Google My Business Posts

Publishing Google My Business posts may be the extra source you need to stand out and inch ahead of the competition.

Blog

Digital Marketing

Do’s and Don’ts of Digital Marketing

Like with everything else in life, success in digital marketing will depend on how well you do the little things.

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Optimization

Email Faster and Better with Canned Responses

The average business professional spends four hours a day on email! That’s thirty hours a week.