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The Eternity Blog
Brand Archetypes: What Are They And Why Are They Important?
A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.
Organic SEO Tips for 2017
Our friends at Moz churn out fantastic search and SEO advice regularly.
Geotargeting, Near Me searches, and Google results
If you've worked with Eternity, you know we are evangelists about local search, and about maximizing organic search as much as possible.
2017 Website Checklist: ADA Compliance
In the past several months, many Vermont businesses (including some of our clients) have become targets of demand letters and threatened lawsuits arising under the Americans with Disabilities Act (ADA).
On "How to Rank #1 in Google"
Matthew Barby, the "learn SEO from a Pro" guy, has provided us all with an invaluable service to wrap up the year 2016: He's analyzed 1 million different URLs that appear on page 1 of Google.
Benefits of Live Chat on your Website
If you’re reading this blog post, then you probably already know that live chat is a system that enables you to chat with visitors of your website in real time.
New website launch: City of Barre, Vermont
Like many municipalities, the City of Barre's website was a mess.
What Google is Looking for In Your Website
A lot of news has been made about Google's Panda algorithm update, which rolled out over the past 4 weeks, and which was designed to demerit sites with bad content links while restoring search results for sites that had seen serious traffic drop-offs in organic visitors to specific keywords since the first Panda release in 2015.
Website Launch: VCRHYP
Congratulations to the Vermont Coalition for Runaways and Homeless Youth Programs (VCRHYP) on its brand-new website!
New Client: Vermont Convention Bureau
Eternity is excited to announce our newest client partnership with the Vermont Convention Bureau!
Top 5 Ways To Get A Return On Your Website
Receiving a return on your investment is always a goal no matter what the medium. At Eternity, it is our number one priority with every project we take on.
On-Page SEO in 2016: The 8 Principles for Success
On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before.
In The News
Eternity welcomes its new summer intern, Kolby Kruger!
Kolby Kruger grew up in Colchester, Vermont. He has a girlfriend that he met in New Zealand, a younger sister, as well as two cats named Nacho and Salsa.
Google Fonts Redesign!
Another major ux/ui overhaul for one of Google's children.
Why You Need a Website with a CMS
A big part of what we do at Eternity is to give advice to our clients, and to our prospects before they become our clients.
In The News
Eternity Client, Espresso Bueno, In The News!
Our client and favorite coffee shop in the world, Espresso Bueno, was in the local news this week. Way to go Elizabeth and crew!