The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing

Brand Archetypes: What Are They And Why Are They Important?

A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.

Blog

Optimization

Organic SEO Tips for 2017

Our friends at Moz churn out fantastic search and SEO advice regularly.

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Optimization

Geotargeting, Near Me searches, and Google results

If you've worked with Eternity, you know we are evangelists about local search, and about maximizing organic search as much as possible.

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Optimization

2017 Website Checklist: ADA Compliance

In the past several months, many Vermont businesses (including some of our clients) have become targets of demand letters and threatened lawsuits arising under the Americans with Disabilities Act (ADA).

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Optimization

On "How to Rank #1 in Google"

Matthew Barby, the "learn SEO from a Pro" guy, has provided us all with an invaluable service to wrap up the year 2016: He's analyzed 1 million different URLs that appear on page 1 of Google.

Blog

Optimization

Benefits of Live Chat on your Website

If you’re reading this blog post, then you probably already know that live chat is a system that enables you to chat with visitors of your website in real time.

Blog

Design

New website launch: City of Barre, Vermont

Like many municipalities, the City of Barre's website was a mess.

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Optimization

What Google is Looking for In Your Website

A lot of news has been made about Google's Panda algorithm update, which rolled out over the past 4 weeks, and which was designed to demerit sites with bad content links while restoring search results for sites that had seen serious traffic drop-offs in organic visitors to specific keywords since the first Panda release in 2015.

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Site Launches

Website Launch: VCRHYP

Congratulations to the Vermont Coalition for Runaways and  Homeless Youth Programs (VCRHYP) on its brand-new website!

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New Client

New Client: Vermont Convention Bureau

Eternity is excited to announce our newest client partnership with the Vermont Convention Bureau!

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Optimization

Top 5 Ways To Get A Return On Your Website

Receiving a return on your investment is always a goal no matter what the medium. At Eternity, it is our number one priority with every project we take on.

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Optimization

On-Page SEO in 2016: The 8 Principles for Success

On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before.

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In The News

Eternity welcomes its new summer intern, Kolby Kruger!

Kolby Kruger grew up in Colchester, Vermont. He has a girlfriend that he met in New Zealand, a younger sister, as well as two cats named Nacho and Salsa.

Blog

Design

Google Fonts Redesign!

Another major ux/ui overhaul for one of Google's children.

Blog

MODX

Why You Need a Website with a CMS

A big part of what we do at Eternity is to give advice to our clients, and to our prospects before they become our clients.

Blog

In The News

Eternity Client, Espresso Bueno, In The News!

Our client and favorite coffee shop in the world, Espresso Bueno, was in the local news this week. Way to go Elizabeth and crew!