The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

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Digital Marketing

6 Common Mistakes that Can Destroy Your Website Google Ranking

Sometimes the trick to a solid SEO strategy lies not in what you must do, but rather in what you must NOT do.

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Digital Marketing

Best Hashtags to Attract Customers to Your Business

Hashtags are more than just another gimmick the kids have come up with to keep you forever confused on social media.

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Optimization

How to Rank in the 3 Pack of Google Maps and Easily Land Clients

For a local business, there is no better place where you would rather rank. But how do you get there?

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Design

Remarketing: Why You Can’t Survive Without It

You remember that time you visited a website and left, and then started seeing its ads everywhere else online?

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Design

6 Benefits of Small Business Text Messaging

With over 7.5 billion mobile subscriptions worldwide, incorporating text messaging into your business operations may no longer be an option but an absolute must.

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Optimization

Winning Google Position 0 in 5 Steps

Ever heard of Google’s position 0? It’s the new top spot which everybody is vying for, and probably you should too. In this post we share with you 5 steps towards claiming this top spot. But first things first: what is Google’s position 0 and why is it so important?

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Optimization

5 Easy Ways to Train Your Website to Make You Money

So you’ve got your website up and running. Congratulations! Now you want to make sure you get the return you deserve from your investment. Try these 5 easy tips to turn your website into a money making machine.

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Optimization

Customer Journey Mapping 101

Your business is always interacting with its target customer; and whether this interaction starts well and ends well, depends on how well you understand and create the customer journey map.

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Optimization

6 Easy Ways to Get More Results from Your Google My Business Listing

Ever wondered how to optimize your listing so that you get more results from Google My Business? Follow these 6 easy tips.

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Design

GDPR: What Is It and Why Should You Care?

May 25, 2018 was the deadline for GDPR compliance, and you probably have a lot of questions like: How prepared am I for this new era? Does it even concern my business? What is GDPR anyway?!

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Digital Marketing

What Is Facebook Ad Relevance Score?

Have you ever wondered how Facebook decides which ads to show on the platform and how much each marketer should pay? It all boils down to a metric called the Facebook Ad Relevance Score.

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In The News

Our Logo May Be Red, But We Bleed Green

Vermont is well known for being one of the most environmentally friendly states to live in within the US. Many Vermont small businesses choose to adopt this green culture into their businesses practices, and Eternity is one among these such businesses.

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Optimization

Secrets to a Successful Website Kickoff Meeting

Kickoff meetings don’t have to be the dreary affairs they usually turn out to be. With the steps outlined below for a successful kickoff meeting, you can start seeing real results whenever you bring the team together.

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Digital Marketing | Email Marketing

Email Marketing Continues to Deliver Strong ROI

A lot of things have been proclaimed ‘dead’ in recent years: marketing funnels, SEO, traditional retail…and email marketing? A cursory look at the following numbers for B2B and B2C email marketing statistics will let you know that the rumors of the death of email marketing may have been exaggerated so to speak.

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Optimization

Mobile First is the Future of Digital

The last few years brought us the rise of mobile-friendly marketing and now the next few years is about to usher in the era of mobile first marketing.