The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
Digital Marketing | Content | In The News | SEO | Optimization | AI
With Everyone Using AI, How to Make Your Business Stand Out
Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.
Landing Pages: What Are They and Why Are They Important?
Landing pages are considered one of the most critical elements of a digital marketing campaign…but what is a landing page? And why are they so important?
Marketing Automation is Like a Second Brain
Repetitive tasks have a way of tying you down and restricting you to working in your business rather than on it. That’s why automation is so important.
5 Reasons Why Your Business Needs Facebook Advertising
Gone are the days of simply relying on traditional media like radio, tv and print to promote your business and attract customers. While those channels can still be effective, they are simply not enough on their own.
Digital Marketing | Email Marketing
Best Time to Send Email Campaigns
Email is still one of the best channels for marketing and building relationships with your readers, and that does not seem ready to change anytime soon. In the meantime, businesses and marketers are still wondering about the best time to send email campaigns.
6 Marketing No-Nos for 2018
Every new year ushers in a sense of hope, the chance to start afresh and correct errors made in the previous year…and this applies even in your marketing strategy.
How Much Does Google Adwords Cost?
The average small business using AdWords spends between $9,000 and $10,000 per month on their Google paid search campaigns. That's $100,000 to $120,000 per year.
8 Reasons Brochure Websites Don’t Work Anymore
So you need a website, but nothing too fancy or technical; just a brochure website with slick design to impress your visitors—you know, just the basics. That’s not a good idea, and you’ll soon know why.
Facebook Algorithm Ch-Ch-Changes
Long story short, Facebook is implementing sweeping changes to their user’s News Feeds that will reduce the number of business posts they see and increase the number of posts they see from friends and family.
MODX Might Be the Best CMS You’ve Never Used
MODX may also qualify as the best CMS you’ve never heard of. A lot of people think Wordpress, when they hear of CMS—and that’s because that platform is by far the most popular—but is it truly the best CMS out there?
How Long Does it Take to Rank in Google?
How long before my website gets to the top of Google? As a website owner you’ve probably wondered about this on more than one occasion. And like most people, you’ve also probably taken your problem to the experts—web developers and those who do client SEO—for some answers.
10 Easy Ways to Reduce Bounce Rate in Google Analytics
A website can be an interesting place to be, depending on how you look at it. You could liken it to a specialized store for example: people come in hoping to get something, they either see it or they don’t, then they check out with a mind to return…or to never step foot into that mall again.
15 Ways to Increase Traffic to Your Website
Nothing makes a website owners eyes light up more than the thought of more traffic to their website. Traffic is the holy grail of the online community; and could lead to more exposure, more subscriptions, more leads, more sales, and more reasons to smile.
Increase Your Website ROI with Color Psychology
Do you remember the last time you were at the mall, trying to make a purchase decision between two similar items?
Research Shows Your Bad Website is hurting Your Business
A website for your business has the potential to be your greatest investment yet. Through your website, thousands—possibly millions—of people can get in touch with your business and everything that makes it special and unique.
Removing .html Extension from your URL — Benefit for SEO? Yes…Kind Of
You may have noticed many top ranking websites on search engines sporting links that lack the .html and .php extension. But is it truly helpful from an SEO point of view?