The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
Brand Archetypes: What Are They And Why Are They Important?
A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.
Organic Traffic Observations for Early 2016
As we review our clients' websites to see how trends are shaping up so far in 2016, a big area of focus, of course, is on organic SEO.
Google's Material Design is Hitting YouTube Soon! Want it Now?
You've seen it across the family of Google Apps and your favorite web developer's site (*cough* Eternity) but now Material Design has reached our beloved YouTube.
4 Ways to Create High-Ranking Content in Competitive Industries
Drowning in the sea of content? You're not alone. Site quality is factored heavily in search ranking. After the Panda update, a large number of websites with low-quality content took a huge hit.
137 Design Facts That Will Amaze You
Design Facts is an amazing site to get lost in if you are interested in historic facts about design, trends and logos. We really recommend checking it out. You might learn something fun!
Eternity Web is now Eternity
Since Eternity Web was founded by Mike Lannen in 2000 in his college dorm room, we've been crafting stellar websites for businesses large and small, nonprofits, and online retailers.
In The News
Our Client Ogee Named As Finalist In LaunchVT Entrepreneurial Contest
LaunchVT, Vermont's jackpot prize for entrepreneurs with a winning business pitch, picked its seven finalists this week, and our new client, Ogee, was one of them.
What the Internet Looks Like in 2016
Whether a website is being viewed on a phone or computer, or being browsed with a mouse or touchscreen, it should look and function properly.
Take a Stroll Through Internet Design History
The aesthetics of the Internet have changed quite dramatically over the past 20 years, and sometimes it is easy to forget just how much.
In The News
Eternity Web Client, Blake Hill Preserves featured in Boston Globe!
Our favorite local marmalade makers have been featured in the Boston Globe.
In The News
Outlook is bright for Eternity Web Client, Fontaine Bros!
It seems every where we look now, one of our clients is being featured in the media. Our client Fontaine Bros was recently featured on masslive.com
A Eulogy for the Homepage Slideshow (or: Why the Image carousel Should Die)
One of the website design elements that comes up in discussion a lot at Eternity Web is the homepage carousel, or slideshow, or "hero" image slider.
Your Web Designer Should Direct Your Marketing Strategy
The only way to win at the game of web design is to get your web designer involved any time there might need to be a design decision. That's right, any time.
Google's organic search rankings factors from the experts
Today, a website is the first place potential customers and partners come to when they want to know more about your business.
10 Ways to Improve Your Website
If we’ve said it once, we’ve said it a thousand times…Keep It Simple! Seriously, you don’t want to make visitors to your site work too hard for what they want.
Google Testing Another Design Tweak For Mobile Results Page - This Time, It's Four Colored Dots
Google is testing another design tweak for mobile results and this time, it's four colored dots. That's right, four colored dots.