The Eternity Blog

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Video Production

The Potential of Video Content in Digital Marketing Campaigns

In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.

Digital Marketing

What Is Facebook Ad Relevance Score?

Have you ever wondered how Facebook decides which ads to show on the platform and how much each marketer should pay? It all boils down to a metric called the Facebook Ad Relevance Score.

In The News

Our Logo May Be Red, But We Bleed Green

Vermont is well known for being one of the most environmentally friendly states to live in within the US. Many Vermont small businesses choose to adopt this green culture into their businesses practices, and Eternity is one among these such businesses.

Optimization

Secrets to a Successful Website Kickoff Meeting

Kickoff meetings don’t have to be the dreary affairs they usually turn out to be. With the steps outlined below for a successful kickoff meeting, you can start seeing real results whenever you bring the team together.

Digital Marketing | Email Marketing

Email Marketing Continues to Deliver Strong ROI

A lot of things have been proclaimed ‘dead’ in recent years: marketing funnels, SEO, traditional retail…and email marketing? A cursory look at the following numbers for B2B and B2C email marketing statistics will let you know that the rumors of the death of email marketing may have been exaggerated so to speak.

Optimization

Mobile First is the Future of Digital

The last few years brought us the rise of mobile-friendly marketing and now the next few years is about to usher in the era of mobile first marketing.

Site Launches

New Website for Green Up Vermont!

Announcing the debut of the new website for Green Up Vermont, just in time for everyone's favorite statewide clean-up effort, Green Up Day.

Optimization

Hey Siri, How Much of Google Search Will be Via Voice by 2020?

One of the coolest things about the old sci-fi movies was the way the characters could simply command a computer to do pretty much anything using only their voices. “Computer... bring up the coordinates for our destination.”

Design

The Dawn of Human-to-Human (H2H) Marketing

As humans become ever more merged with their tech and devices, the need to keep your communications human has never been higher. Remember the familiar smile that greets you when you show up at the local grocery store? Or the fact that you don’t have to introduce yourself to your local hair stylist?

In The News

Eternity Wins Vermont Business Magazine's Best Web Developer Award

We at Eternity are proud to have earned the recognition of our peers and colleagues in the Vermont business community by winning the 2018 Vermont Business Magazine Best Web Developer Award!

Design

12 Free or Inexpensive Photography Sources for Your Website

A photo says a thousand words, and this is even more true on the web.

Design

Never Redesign Your Website Again—Evolutionary Design

You should redesign your website every few years or so to keep it from going stale and obsolete. That idea reads smoothly on paper, doesn’t it? But the reality can actually be a lot messier.

Optimization

5 SEO Techniques That Will Help You Succeed in 2018

Like every journey, your SEO campaign has a higher likelihood for success if you begin on sure footing. Hence this list of 5 SEO techniques that will send you rising through the ranks and gaining all the traffic you need in 2018.

Optimization

Landing Pages: What Are They and Why Are They Important?

Landing pages are considered one of the most critical elements of a digital marketing campaign…but what is a landing page? And why are they so important?

Digital Marketing

Marketing Automation is Like a Second Brain

Repetitive tasks have a way of tying you down and restricting you to working in your business rather than on it. That’s why automation is so important.

Digital Marketing

5 Reasons Why Your Business Needs Facebook Advertising

Gone are the days of simply relying on traditional media like radio, tv and print to promote your business and attract customers. While those channels can still be effective, they are simply not enough on their own.