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Digital Marketing | Email Marketing

Subject Matters: How to Craft a Winning Email Subject Line

The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.

Digital Marketing

6 Marketing No-Nos for 2018

Every new year ushers in a sense of hope, the chance to start afresh and correct errors made in the previous year…and this applies even in your marketing strategy.

Digital Marketing

How Much Does Google Adwords Cost?

The average small business using AdWords spends between $9,000 and $10,000 per month on their Google paid search campaigns. That's $100,000 to $120,000 per year.

Optimization

8 Reasons Brochure Websites Don’t Work Anymore

So you need a website, but nothing too fancy or technical; just a brochure website with slick design to impress your visitors—you know, just the basics. That’s not a good idea, and you’ll soon know why.

Digital Marketing

Facebook Algorithm Ch-Ch-Changes

Long story short, Facebook is implementing sweeping changes to their user’s News Feeds that will reduce the number of business posts they see and increase the number of posts they see from friends and family.

Design

MODX Might Be the Best CMS You’ve Never Used

MODX may also qualify as the best CMS you’ve never heard of. A lot of people think Wordpress, when they hear of CMS—and that’s because that platform is by far the most popular—but is it truly the best CMS out there?

Optimization

How Long Does it Take to Rank in Google?

How long before my website gets to the top of Google? As a website owner you’ve probably wondered about this on more than one occasion. And like most people, you’ve also probably taken your problem to the experts—web developers and those who do client SEO—for some answers.

Optimization

10 Easy Ways to Reduce Bounce Rate in Google Analytics

A website can be an interesting place to be, depending on how you look at it. You could liken it to a specialized store for example: people come in hoping to get something, they either see it or they don’t, then they check out with a mind to return…or to never step foot into that mall again.

Optimization

15 Ways to Increase Traffic to Your Website

Nothing makes a website owners eyes light up more than the thought of more traffic to their website. Traffic is the holy grail of the online community; and could lead to more exposure, more subscriptions, more leads, more sales, and more reasons to smile.

Design

Increase Your Website ROI with Color Psychology

Do you remember the last time you were at the mall, trying to make a purchase decision between two similar items?

Optimization

Research Shows Your Bad Website is hurting Your Business

A website for your business has the potential to be your greatest investment yet. Through your website, thousands—possibly millions—of people can get in touch with your business and everything that makes it special and unique.

Optimization

Removing .html Extension from your URL — Benefit for SEO? Yes…Kind Of

You may have noticed many top ranking websites on search engines sporting links that lack the .html and .php extension. But is it truly helpful from an SEO point of view?

Design

Another Great Nonprofit Website: Vermont Maple Sugar Makers Association

Eternity is proud to announce the launch of another statewide trade association website -- this time for the Vermont Maple Sugar Makers Association (VMSA).

Design

Why Your Friend/Nephew/Daughter Shouldn't Make Your Website

Resist the urge to ask your friend, your niece, or your neighbor’s kid to do it for you because you know that way you only get to spend a few hundred bucks or (OMG!) nothing at all.

Design

4 Reasons to Hire a Professional Photographer for Your Website

You’ve probably woken up to the fact that your website can, and should, be your most rewarding investment. Indeed up to 80% of prospects will check out your website to learn more about your business before deciding whether they want to do business with you.