The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Design | Optimization | Digital Marketing | Content

Writing a Compelling Call-to-Action for Your Website

Designing call-to-actions that draw in your audience can lead to increased engagement, higher conversion rates and a stronger connection with your audience.

Blog

Digital Marketing

How Much Does Google Adwords Cost?

The average small business using AdWords spends between $9,000 and $10,000 per month on their Google paid search campaigns. That's $100,000 to $120,000 per year.

Blog

Optimization

8 Reasons Brochure Websites Don’t Work Anymore

So you need a website, but nothing too fancy or technical; just a brochure website with slick design to impress your visitors—you know, just the basics. That’s not a good idea, and you’ll soon know why.

Blog

Digital Marketing

Facebook Algorithm Ch-Ch-Changes

Long story short, Facebook is implementing sweeping changes to their user’s News Feeds that will reduce the number of business posts they see and increase the number of posts they see from friends and family.

Blog

Design

MODX Might Be the Best CMS You’ve Never Used

MODX may also qualify as the best CMS you’ve never heard of. A lot of people think Wordpress, when they hear of CMS—and that’s because that platform is by far the most popular—but is it truly the best CMS out there?

Blog

Optimization

How Long Does it Take to Rank in Google?

How long before my website gets to the top of Google? As a website owner you’ve probably wondered about this on more than one occasion. And like most people, you’ve also probably taken your problem to the experts—web developers and those who do client SEO—for some answers.

Blog

Optimization

10 Easy Ways to Reduce Bounce Rate in Google Analytics

A website can be an interesting place to be, depending on how you look at it. You could liken it to a specialized store for example: people come in hoping to get something, they either see it or they don’t, then they check out with a mind to return…or to never step foot into that mall again.

Blog

Optimization

15 Ways to Increase Traffic to Your Website

Nothing makes a website owners eyes light up more than the thought of more traffic to their website. Traffic is the holy grail of the online community; and could lead to more exposure, more subscriptions, more leads, more sales, and more reasons to smile.

Blog

Design

Increase Your Website ROI with Color Psychology

Do you remember the last time you were at the mall, trying to make a purchase decision between two similar items?

Blog

Optimization

Research Shows Your Bad Website is hurting Your Business

A website for your business has the potential to be your greatest investment yet. Through your website, thousands—possibly millions—of people can get in touch with your business and everything that makes it special and unique.

Blog

Optimization

Removing .html Extension from your URL — Benefit for SEO? Yes…Kind Of

You may have noticed many top ranking websites on search engines sporting links that lack the .html and .php extension. But is it truly helpful from an SEO point of view?

Blog

Design

Another Great Nonprofit Website: Vermont Maple Sugar Makers Association

Eternity is proud to announce the launch of another statewide trade association website -- this time for the Vermont Maple Sugar Makers Association (VMSA).

Blog

Design

Why Your Friend/Nephew/Daughter Shouldn't Make Your Website

Resist the urge to ask your friend, your niece, or your neighbor’s kid to do it for you because you know that way you only get to spend a few hundred bucks or (OMG!) nothing at all.

Blog

Design

4 Reasons to Hire a Professional Photographer for Your Website

You’ve probably woken up to the fact that your website can, and should, be your most rewarding investment. Indeed up to 80% of prospects will check out your website to learn more about your business before deciding whether they want to do business with you.

Blog

In The News

Eternity Provides Ski Vermont Snow Conditions Report to WCAX Burlington

In an exciting turn of events coming out of our years-long relationship with the Vermont Ski Areas Association (Ski Vermont), developing SkiVermont.

Blog

In The News

The Dos and Don’ts of Dealing with Negative Online Reviews

It’s probably already happened to you before. You’re sitting in your living room, grateful for the weekend rest and relishing the chance at some much needed relaxation, when you hear your phone ping in your pocket.