The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing

How Can Content Marketing Help a Business?

Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.

Blog

Optimization

Why You Should Add Video to Your Website: It’s Great for SEO!

Since Google updated its search algorithm in 2013, many of us in the web marketing world have seen major changes to Google referrals and page ranks, including an increase in the importance of video.

Blog

Optimization

Google to Award Higher Rankings to Mobile-friendly Websites

Google has confirmed that fact with a recent round of insider information to leading SEO professionals. It's official with its announcement of a badge to indicate that a site is designed for use on mobile devices.

Blog

MODX

Why Your Website is Ready for an Upgrade to the MODX CMS

We at Eternity Web have worked with the MODX CMS for years, and have spent countless hours sorting through comparisons to other CMSs.

Blog

Design

Why You Should Redesign Your Website for Responsive - NOW

Recent trends in global Google Analytics show that, on average, between 30-50% of website traffic can be attributed to mobile phones and tablets.

Blog

Optimization

How Do Search Engines Work?

Search engines are of increasing importance in today’s world. This is because many businesses are finding a larger and larger share of their sales come from online customers.

Blog

New Client

New Client: Vermont Ski Areas Association (VSAA)

Eternity Web is pleased to announce its newest client: Vermont Ski Areas Association (VSAA)! We are excited to be developing the new Skivermont.com website!

Blog

Optimization

12 Ways Marketers Can Make the Most of Gmail's Tabbed Inbox

Email marketing, either to promote business or share the latest announcement, is a staple for many companies. It’s still the best way to reach warm leads quickly and with minimal fuss.

Blog

Optimization

Google Now Alerts You If You're Near a Product You've Researched Online

Google is attempting to bridge the online and offline worlds with a new feature in Google Now that alerts you if you walk near a product you've researched online.

Blog

Design

"We really like the design. Just one thing. Can you make the logo bigger?"

Every designer has heard these words. And web designers are no different. It's by far the most frequent feedback heard from clients, and it's not surprising that they want to leverage their brand to the world.

Blog

Design

Dump Your Website Design

Many of us forget that the most important relationships with our websites are not our own: They are our customers'. Your website must work for your customers

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Optimization

8 Tips for Writing a Stellar Web Design RFP

When it comes to really making your web design RFP accessible and attractive to a potential firm partner, there are a few things to keep in mind.

Blog

Optimization

Why Your Business Should not Waste Money on Yellow Page Ads

Just since the turn of the calendar year to 2014 three short weeks ago, we have fielded no fewer than a dozen calls from prospective new clients and many more from existing clients asking some familiar questions

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MODX

MODX Wins the People's Choice CMS Award

CMS Critic announced last week that MODX is the People's Choice Winner for Best Open Source CMS in CMS Critic's, Critic's Choice Awards.

Blog

Optimization

Denial of Service attacks - protect your website!

Enter Google. The data and software giant launched "?Project Shield" in late October to help protect small websites stay online during DoS attacks.

Blog

Design

Color in Design | The Silent Salesman

Of all the forms of non-verbal communication, color is by far the most instantaneous method of conveying messaging and its meaning.