The Eternity Blog

New

In The News

2024: A Year in Review

As 2024 comes to end we’d like to take a moment to reflect on a year full of website launches, new endeavors, incredible clients, and an outstanding crew.

Digital Marketing | Email Marketing

Email Marketing Continues to Deliver Strong ROI

A lot of things have been proclaimed ‘dead’ in recent years: marketing funnels, SEO, traditional retail…and email marketing? A cursory look at the following numbers for B2B and B2C email marketing statistics will let you know that the rumors of the death of email marketing may have been exaggerated so to speak.

Optimization

Mobile First is the Future of Digital

The last few years brought us the rise of mobile-friendly marketing and now the next few years is about to usher in the era of mobile first marketing.

Site Launches

New Website for Green Up Vermont!

Announcing the debut of the new website for Green Up Vermont, just in time for everyone's favorite statewide clean-up effort, Green Up Day.

Optimization

Hey Siri, How Much of Google Search Will be Via Voice by 2020?

One of the coolest things about the old sci-fi movies was the way the characters could simply command a computer to do pretty much anything using only their voices. “Computer... bring up the coordinates for our destination.”

Design

The Dawn of Human-to-Human (H2H) Marketing

As humans become ever more merged with their tech and devices, the need to keep your communications human has never been higher. Remember the familiar smile that greets you when you show up at the local grocery store? Or the fact that you don’t have to introduce yourself to your local hair stylist?

In The News

Eternity Wins Vermont Business Magazine's Best Web Developer Award

We at Eternity are proud to have earned the recognition of our peers and colleagues in the Vermont business community by winning the 2018 Vermont Business Magazine Best Web Developer Award!

Design

12 Free or Inexpensive Photography Sources for Your Website

A photo says a thousand words, and this is even more true on the web.

Design

Never Redesign Your Website Again—Evolutionary Design

You should redesign your website every few years or so to keep it from going stale and obsolete. That idea reads smoothly on paper, doesn’t it? But the reality can actually be a lot messier.

Optimization

5 SEO Techniques That Will Help You Succeed in 2018

Like every journey, your SEO campaign has a higher likelihood for success if you begin on sure footing. Hence this list of 5 SEO techniques that will send you rising through the ranks and gaining all the traffic you need in 2018.

Optimization

Landing Pages: What Are They and Why Are They Important?

Landing pages are considered one of the most critical elements of a digital marketing campaign…but what is a landing page? And why are they so important?

Digital Marketing

Marketing Automation is Like a Second Brain

Repetitive tasks have a way of tying you down and restricting you to working in your business rather than on it. That’s why automation is so important.

Digital Marketing

5 Reasons Why Your Business Needs Facebook Advertising

Gone are the days of simply relying on traditional media like radio, tv and print to promote your business and attract customers. While those channels can still be effective, they are simply not enough on their own.

Digital Marketing | Email Marketing

Best Time to Send Email Campaigns

Email is still one of the best channels for marketing and building relationships with your readers, and that does not seem ready to change anytime soon. In the meantime, businesses and marketers are still wondering about the best time to send email campaigns.

Digital Marketing

6 Marketing No-Nos for 2018

Every new year ushers in a sense of hope, the chance to start afresh and correct errors made in the previous year…and this applies even in your marketing strategy.

Digital Marketing

How Much Does Google Adwords Cost?

The average small business using AdWords spends between $9,000 and $10,000 per month on their Google paid search campaigns. That's $100,000 to $120,000 per year.