The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
New
In The News
2024: A Year in Review
As 2024 comes to end we’d like to take a moment to reflect on a year full of website launches, new endeavors, incredible clients, and an outstanding crew.
Optimization
8 Reasons Brochure Websites Don’t Work Anymore
So you need a website, but nothing too fancy or technical; just a brochure website with slick design to impress your visitors—you know, just the basics. That’s not a good idea, and you’ll soon know why.
Digital Marketing
Facebook Algorithm Ch-Ch-Changes
Long story short, Facebook is implementing sweeping changes to their user’s News Feeds that will reduce the number of business posts they see and increase the number of posts they see from friends and family.
Design
MODX Might Be the Best CMS You’ve Never Used
MODX may also qualify as the best CMS you’ve never heard of. A lot of people think Wordpress, when they hear of CMS—and that’s because that platform is by far the most popular—but is it truly the best CMS out there?
Optimization
How Long Does it Take to Rank in Google?
How long before my website gets to the top of Google? As a website owner you’ve probably wondered about this on more than one occasion. And like most people, you’ve also probably taken your problem to the experts—web developers and those who do client SEO—for some answers.
Optimization
10 Easy Ways to Reduce Bounce Rate in Google Analytics
A website can be an interesting place to be, depending on how you look at it. You could liken it to a specialized store for example: people come in hoping to get something, they either see it or they don’t, then they check out with a mind to return…or to never step foot into that mall again.
Optimization
15 Ways to Increase Traffic to Your Website
Nothing makes a website owners eyes light up more than the thought of more traffic to their website. Traffic is the holy grail of the online community; and could lead to more exposure, more subscriptions, more leads, more sales, and more reasons to smile.
Design
Increase Your Website ROI with Color Psychology
Do you remember the last time you were at the mall, trying to make a purchase decision between two similar items?
Optimization
Research Shows Your Bad Website is hurting Your Business
A website for your business has the potential to be your greatest investment yet. Through your website, thousands—possibly millions—of people can get in touch with your business and everything that makes it special and unique.
Optimization
Removing .html Extension from your URL — Benefit for SEO? Yes…Kind Of
You may have noticed many top ranking websites on search engines sporting links that lack the .html and .php extension. But is it truly helpful from an SEO point of view?
Design
Another Great Nonprofit Website: Vermont Maple Sugar Makers Association
Eternity is proud to announce the launch of another statewide trade association website -- this time for the Vermont Maple Sugar Makers Association (VMSA).
Design
Why Your Friend/Nephew/Daughter Shouldn't Make Your Website
Resist the urge to ask your friend, your niece, or your neighbor’s kid to do it for you because you know that way you only get to spend a few hundred bucks or (OMG!) nothing at all.
Design
4 Reasons to Hire a Professional Photographer for Your Website
You’ve probably woken up to the fact that your website can, and should, be your most rewarding investment. Indeed up to 80% of prospects will check out your website to learn more about your business before deciding whether they want to do business with you.
In The News
Eternity Provides Ski Vermont Snow Conditions Report to WCAX Burlington
In an exciting turn of events coming out of our years-long relationship with the Vermont Ski Areas Association (Ski Vermont), developing SkiVermont.
In The News
The Dos and Don’ts of Dealing with Negative Online Reviews
It’s probably already happened to you before. You’re sitting in your living room, grateful for the weekend rest and relishing the chance at some much needed relaxation, when you hear your phone ping in your pocket.
Optimization
New Findings Show Google Organic Clicks Shifting to Paid
It’s always been usual practice to emphasize more of your SEO resources towards generating organic traffic for your website, instead of paid traffic. It made sense since organic search links were attracting 70% of the clicks.
