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The Eternity Blog
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Digital Marketing | Email Marketing
Subject Matters: How to Craft a Winning Email Subject Line
The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.
In The News
The Dos and Don’ts of Dealing with Negative Online Reviews
It’s probably already happened to you before. You’re sitting in your living room, grateful for the weekend rest and relishing the chance at some much needed relaxation, when you hear your phone ping in your pocket.
Optimization
New Findings Show Google Organic Clicks Shifting to Paid
It’s always been usual practice to emphasize more of your SEO resources towards generating organic traffic for your website, instead of paid traffic. It made sense since organic search links were attracting 70% of the clicks.
Design
New Health Services Website Launch: PT360
Eternity is proud to announce the launch of the brand-new PT360 website!
Optimization
8 Problems in Web Projects and How to Solve Them
Every web developer worth his salt knows that a web development project might entail more pitfalls than are apparent at the beginning. Whether it’s during the development process or the during the crucial maintenance period afterwards, you never know when there might be a hiccup.
In The News
Nomophobia—the Biggest Fear in the World?
What’s the biggest fear in the world? No, it’s not the fear of snakes, neither is it the fear of spiders. It’s not even the fear of spider-snakes—if such a thing actually exists. The biggest fear in the world is much worse. It is the fear of separation from your mobile phone!
Design
"Can You Make It POP?" - Why You Should TRUST Your Web Designer
We get it. Really, we do! Your project means the world to you, and your website is an important part of that. You’ve spent countless hours, sleepless nights, and so many dollars up to that point that you’ve lost count. How does anybody, expect you to just completely entrust it to the care of somebody whose existence you had no idea of a mere few hours ago?
Optimization
6 Things Not to Do When Starting a Business
So you’re taking the big step, pushing your fears aside to finally start that business you’ve always wanted. You’ve read all the blog posts, listened to a plethora of podcasts, and consulted your lucky stars.
Optimization
6 Ancient SEO Tactics that No Longer Work
Search engines are constantly improving and updating their search algorithms in order to give searchers the best user experience possible. Let’s face it, the world of SEO will forever be a changing landscape.
Optimization
What is ROI for a Website?
Hang around a business person long enough, and you are bound to hear the term ROI at least once.
Optimization
Google’s Next Steps Towards a Secure Web
Google is making additional strides in their drive to make the web a safer place, and come October 2017, there will be two more situations where Google’s Chrome browser will show a security warning to visitors on a website.
Design
5 Quick Tips to Get Started With Video
Your audience should be your number one source for your content ideas, and this remains true with video content. What is your target audience saying? What do they want to see? What are those things which are important to your audience?
Design
ADA Compliance: Web Accessibility 101
You might be wondering what it means to make your website ADA compliant. What does it mean? And why should you even bother with it?
MODX
Open Source vs. Proprietary CMS: Owning Your Website
If you’ve been thinking about getting a website for yourself or your business, then it’s likely that you have already come across the term: Content Management System or CMS.
Design
Why Is the Mouse Cursor Slanted?
Okay, so you’ve probably wondered why your mouse cursor is tilted at a forty-five-degree angle towards the left. Or maybe you haven’t. The mouse cursor is one of those things that have been a part of the landscape so long that most people tend not to think much about them.
In The News
10 Surprising Facts about Millennials
Possibly spoilt and definitely more pampered than any other generation before theirs, Millennials have baffled marketers for years. Seemingly, they are immune to traditional models of marketing and advertising.
