The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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SEO | Digital Marketing

Google March 2024 Core Update: Revolutionizing SEO Strategies

Google's March 2024 Core Update changed the SEO landscape. Learn how to adapt your strategy, boost rankings and outperform competitors with Eternity's expert tips.

Blog

Design

4 Reasons to Hire a Professional Photographer for Your Website

You’ve probably woken up to the fact that your website can, and should, be your most rewarding investment. Indeed up to 80% of prospects will check out your website to learn more about your business before deciding whether they want to do business with you.

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In The News

Eternity Provides Ski Vermont Snow Conditions Report to WCAX Burlington

In an exciting turn of events coming out of our years-long relationship with the Vermont Ski Areas Association (Ski Vermont), developing SkiVermont.

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In The News

The Dos and Don’ts of Dealing with Negative Online Reviews

It’s probably already happened to you before. You’re sitting in your living room, grateful for the weekend rest and relishing the chance at some much needed relaxation, when you hear your phone ping in your pocket.

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Optimization

New Findings Show Google Organic Clicks Shifting to Paid

It’s always been usual practice to emphasize more of your SEO resources towards generating organic traffic for your website, instead of paid traffic. It made sense since organic search links were attracting 70% of the clicks.

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Design

New Health Services Website Launch: PT360

Eternity is proud to announce the launch of the brand-new PT360 website!

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Optimization

8 Problems in Web Projects and How to Solve Them

Every web developer worth his salt knows that a web development project might entail more pitfalls than are apparent at the beginning. Whether it’s during the development process or the during the crucial maintenance period afterwards, you never know when there might be a hiccup.

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In The News

Nomophobia—the Biggest Fear in the World?

What’s the biggest fear in the world? No, it’s not the fear of snakes, neither is it the fear of spiders. It’s not even the fear of spider-snakes—if such a thing actually exists. The biggest fear in the world is much worse. It is the fear of separation from your mobile phone!

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Design

"Can You Make It POP?" - Why You Should TRUST Your Web Designer

We get it. Really, we do! Your project means the world to you, and your website is an important part of that. You’ve spent countless hours, sleepless nights, and so many dollars up to that point that you’ve lost count. How does anybody, expect you to just completely entrust it to the care of somebody whose existence you had no idea of a mere few hours ago?

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Optimization

6 Things Not to Do When Starting a Business

So you’re taking the big step, pushing your fears aside to finally start that business you’ve always wanted. You’ve read all the blog posts, listened to a plethora of podcasts, and consulted your lucky stars.

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Optimization

6 Ancient SEO Tactics that No Longer Work

Search engines are constantly improving and updating their search algorithms in order to give searchers the best user experience possible. Let’s face it, the world of SEO will forever be a changing landscape.

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Optimization

What is ROI for a Website?

Hang around a business person long enough, and you are bound to hear the term ROI at least once.

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Optimization

Google’s Next Steps Towards a Secure Web

Google is making additional strides in their drive to make the web a safer place, and come October 2017, there will be two more situations where Google’s Chrome browser will show a security warning to visitors on a website.

Blog

Design

5 Quick Tips to Get Started With Video

Your audience should be your number one source for your content ideas, and this remains true with video content. What is your target audience saying? What do they want to see? What are those things which are important to your audience?

Blog

Design

ADA Compliance: Web Accessibility 101

You might be wondering what it means to make your website ADA compliant. What does it mean? And why should you even bother with it?

Blog

MODX

Open Source vs. Proprietary CMS: Owning Your Website

If you’ve been thinking about getting a website for yourself or your business, then it’s likely that you have already come across the term: Content Management System or CMS.