The Eternity Blog

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In The News

Welcoming Danielle Hazelton to Eternity

We are so excited to welcome Danielle Hazelton as the newest crew member to the Eternity team, as our Video Producer!

MODX

Open Source vs. Proprietary CMS: Owning Your Website

If you’ve been thinking about getting a website for yourself or your business, then it’s likely that you have already come across the term: Content Management System or CMS.

Design

Why Is the Mouse Cursor Slanted?

Okay, so you’ve probably wondered why your mouse cursor is tilted at a forty-five-degree angle towards the left. Or maybe you haven’t. The mouse cursor is one of those things that have been a part of the landscape so long that most people tend not to think much about them.

In The News

10 Surprising Facts about Millennials

Possibly spoilt and definitely more pampered than any other generation before theirs, Millennials have baffled marketers for years. Seemingly, they are immune to traditional models of marketing and advertising.

Optimization

The Penalty for Popups

The benefits of popups are well known to those who run websites. Among other things, these popups can help you get emails, present important information in front of readers which they might easily have missed like information about an ongoing promotion, and also kick start conversations that might solve the reader’s problems.

Design

The History of the Hamburger Icon

We’ve all seen the hamburger icon before. In fact, it’s so common on our screens today, that most of us don’t even give it much thought when we use it.

Optimization

5 Reasons to Invest in a Website Retainer

The secret sauce to good business is relationships—especially when dealing with service providers.For certain high-level services, such as those provided by your lawyer, therapist or your accountant, you may consider keeping them on a retainer.

Optimization

What is the Future of Web Development?

As with everything that has to do with computers, the world of web development and design is ever evolving. DIY websites are becoming easier to use, cheaper to set up, and offering more services than ever before.

Site Launches

A Website Launch is Only the Beginning

So you’ve spent hours, days, maybe even weeks, getting to know your prospective audience and carefully planning what will-and will not-go on your new website.

Optimization

5 Ways to Build Engaging Website Content for Explosive Traffic

Setting up a website can be a lot of work. It takes an even greater amount of effort to be successful at it. Whatever the metric by which you define success, one factor remains unchanging: you need traffic…lots of it.

Design

Two Spaces After a Period…Never!

If you learned how to type on a typewriter, then what you’re about to hear is going to sound strange to you: Stick to one space after a period-or any other end punctuation for that matter.

In The News

Now You Can Google In Real Life!

During the recently concluded Google I/O conference for 2017 we got a glimpse of the future of search, and it is as exciting as anyone could have hoped for.

Design

Is a DIY Website Right for you?

We live in the age of DIY and will probably continue to do so for as long as one-size-fits-all model solutions hold valid for the majority of people. This trend can be seen even in the field of web design.

Design

"The Fold" is Real…But Complicated

If you’ve spent any amount of time in online marketing and web design, you would most surely have come across the term ‘above the fold’.

Optimization

8 Reasons Your Business Needs Content Marketing

If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process.

Optimization

Vermont Tourism Summit Presentation

Eternity had the pleasure of speaking this year at the Vermont Tourism Summit. For those unable to make it, we have included our full presentation.