The Eternity Blog

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Google Ads | Digital Marketing

Understanding Your Google Ads Account Structure

At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.

Optimization

5 Ways to Build Engaging Website Content for Explosive Traffic

Setting up a website can be a lot of work. It takes an even greater amount of effort to be successful at it. Whatever the metric by which you define success, one factor remains unchanging: you need traffic…lots of it.

Design

Two Spaces After a Period…Never!

If you learned how to type on a typewriter, then what you’re about to hear is going to sound strange to you: Stick to one space after a period-or any other end punctuation for that matter.

In The News

Now You Can Google In Real Life!

During the recently concluded Google I/O conference for 2017 we got a glimpse of the future of search, and it is as exciting as anyone could have hoped for.

Design

Is a DIY Website Right for you?

We live in the age of DIY and will probably continue to do so for as long as one-size-fits-all model solutions hold valid for the majority of people. This trend can be seen even in the field of web design.

Design

"The Fold" is Real…But Complicated

If you’ve spent any amount of time in online marketing and web design, you would most surely have come across the term ‘above the fold’.

Optimization

8 Reasons Your Business Needs Content Marketing

If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process.

Optimization

Vermont Tourism Summit Presentation

Eternity had the pleasure of speaking this year at the Vermont Tourism Summit. For those unable to make it, we have included our full presentation.

Optimization

Page Speed, and Why You're Hearing About It

Folks have experienced sudden anxiety over whether their page is loading fast enough for users, or for Google. 

New Client

New Employee-Owned Client: PT360

Here at Eternity, we have been working with nonprofits for nearly two decades -- in fact, that's how Eternity got its start.

In The News

Our Client Demeter Fragrance is featured in USA TODAY

We were excited to see our long-time client Demeter Fragrance was featured in USA TODAY for their newly released kitten fur fragrance.

Optimization

Organic SEO Tips for 2017

Our friends at Moz churn out fantastic search and SEO advice regularly.

Optimization

Geotargeting, Near Me searches, and Google results

If you've worked with Eternity, you know we are evangelists about local search, and about maximizing organic search as much as possible.

Optimization

2017 Website Checklist: ADA Compliance

In the past several months, many Vermont businesses (including some of our clients) have become targets of demand letters and threatened lawsuits arising under the Americans with Disabilities Act (ADA).

Optimization

On "How to Rank #1 in Google"

Matthew Barby, the "learn SEO from a Pro" guy, has provided us all with an invaluable service to wrap up the year 2016: He's analyzed 1 million different URLs that appear on page 1 of Google.

Optimization

Benefits of Live Chat on your Website

If you’re reading this blog post, then you probably already know that live chat is a system that enables you to chat with visitors of your website in real time.