The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
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In The News
2024: A Year in Review
As 2024 comes to end we’d like to take a moment to reflect on a year full of website launches, new endeavors, incredible clients, and an outstanding crew.
Optimization
5 Reasons to Invest in a Website Retainer
The secret sauce to good business is relationships—especially when dealing with service providers.For certain high-level services, such as those provided by your lawyer, therapist or your accountant, you may consider keeping them on a retainer.
Optimization
What is the Future of Web Development?
As with everything that has to do with computers, the world of web development and design is ever evolving. DIY websites are becoming easier to use, cheaper to set up, and offering more services than ever before.
Site Launches
A Website Launch is Only the Beginning
So you’ve spent hours, days, maybe even weeks, getting to know your prospective audience and carefully planning what will-and will not-go on your new website.
Optimization
5 Ways to Build Engaging Website Content for Explosive Traffic
Setting up a website can be a lot of work. It takes an even greater amount of effort to be successful at it. Whatever the metric by which you define success, one factor remains unchanging: you need traffic…lots of it.
Design
Two Spaces After a Period…Never!
If you learned how to type on a typewriter, then what you’re about to hear is going to sound strange to you: Stick to one space after a period-or any other end punctuation for that matter.
In The News
Now You Can Google In Real Life!
During the recently concluded Google I/O conference for 2017 we got a glimpse of the future of search, and it is as exciting as anyone could have hoped for.
Design
Is a DIY Website Right for you?
We live in the age of DIY and will probably continue to do so for as long as one-size-fits-all model solutions hold valid for the majority of people. This trend can be seen even in the field of web design.
Design
"The Fold" is Real…But Complicated
If you’ve spent any amount of time in online marketing and web design, you would most surely have come across the term ‘above the fold’.
Optimization
8 Reasons Your Business Needs Content Marketing
If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process.
Optimization
Vermont Tourism Summit Presentation
Eternity had the pleasure of speaking this year at the Vermont Tourism Summit. For those unable to make it, we have included our full presentation.
Optimization
Page Speed, and Why You're Hearing About It
Folks have experienced sudden anxiety over whether their page is loading fast enough for users, or for Google.
New Client
New Employee-Owned Client: PT360
Here at Eternity, we have been working with nonprofits for nearly two decades -- in fact, that's how Eternity got its start.
In The News
Our Client Demeter Fragrance is featured in USA TODAY
We were excited to see our long-time client Demeter Fragrance was featured in USA TODAY for their newly released kitten fur fragrance.
Optimization
Organic SEO Tips for 2017
Our friends at Moz churn out fantastic search and SEO advice regularly.
Optimization
Geotargeting, Near Me searches, and Google results
If you've worked with Eternity, you know we are evangelists about local search, and about maximizing organic search as much as possible.
