Understanding your Google Ads Account Structure Graphic on A Computer Screen

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Google Ads | Digital Marketing

Understanding Your Google Ads Account Structure

At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.

Design

Take a Stroll Through Internet Design History

The aesthetics of the Internet have changed quite dramatically over the past 20 years, and sometimes it is easy to forget just how much.

In The News

Eternity Web Client, Blake Hill Preserves featured in Boston Globe!

Our favorite local marmalade makers have been featured in the Boston Globe.

In The News

Outlook is bright for Eternity Web Client, Fontaine Bros!

It seems every where we look now, one of our clients is being featured in the media. Our client Fontaine Bros was recently featured on masslive.com

Design

A Eulogy for the Homepage Slideshow (or: Why the Image carousel Should Die)

One of the website design elements that comes up in discussion a lot at Eternity Web is the homepage carousel, or slideshow, or "hero" image slider.

Optimization

Your Web Designer Should Direct Your Marketing Strategy

The only way to win at the game of web design is to get your web designer involved any time there might need to be a design decision. That's right, any time.

Optimization

Google's organic search rankings factors from the experts

Today, a website is the first place potential customers and partners come to when they want to know more about your business.

Optimization

10 Ways to Improve Your Website

If we’ve said it once, we’ve said it a thousand times…Keep It Simple! Seriously, you don’t want to make visitors to your site work too hard for what they want.

Optimization

Google Testing Another Design Tweak For Mobile Results Page - This Time, It's Four Colored Dots

Google is testing another design tweak for mobile results and this time, it's four colored dots. That's right, four colored dots.

Optimization

Your Mobilegeddon Aftermath Q&A

Google has unleashed its mobile-friendly update and here is what you need to know.

Optimization

Your Business in Local Search: The Importance of Google Plus

Many clients have been asking in the past few months: "How do I make sure my business listing shows up in Google local results?"

Optimization

Google to Favor 'Mobile-Friendly' Sites in Search Results Starting April 21

Is your website mobile-friendly? If so, great! Kick up your feet, sit back, and wait for your site hopefully appear higher in Google's search rankings come April 21.

Optimization

Why You Should Add Video to Your Website: It’s Great for SEO!

Since Google updated its search algorithm in 2013, many of us in the web marketing world have seen major changes to Google referrals and page ranks, including an increase in the importance of video.

Optimization

Google to Award Higher Rankings to Mobile-friendly Websites

Google has confirmed that fact with a recent round of insider information to leading SEO professionals. It's official with its announcement of a badge to indicate that a site is designed for use on mobile devices.