The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
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Design | MODX | Optimization | SEO
How Website Security Builds User Trust and Boosts SEO
Learn how robust website security enhances user trust and boosts SEO rankings. Discover key strategies like SSL certificates, firewalls, and regular updates to protect your site and improve visibility on search engines.
Design
A Eulogy for the Homepage Slideshow (or: Why the Image carousel Should Die)
One of the website design elements that comes up in discussion a lot at Eternity Web is the homepage carousel, or slideshow, or "hero" image slider.
Optimization
Your Web Designer Should Direct Your Marketing Strategy
The only way to win at the game of web design is to get your web designer involved any time there might need to be a design decision. That's right, any time.
Optimization
Google's organic search rankings factors from the experts
Today, a website is the first place potential customers and partners come to when they want to know more about your business.
Optimization
10 Ways to Improve Your Website
If we’ve said it once, we’ve said it a thousand times…Keep It Simple! Seriously, you don’t want to make visitors to your site work too hard for what they want.
Optimization
Google Testing Another Design Tweak For Mobile Results Page - This Time, It's Four Colored Dots
Google is testing another design tweak for mobile results and this time, it's four colored dots. That's right, four colored dots.
Optimization
Your Mobilegeddon Aftermath Q&A
Google has unleashed its mobile-friendly update and here is what you need to know.
Optimization
Your Business in Local Search: The Importance of Google Plus
Many clients have been asking in the past few months: "How do I make sure my business listing shows up in Google local results?"
Optimization
Google to Favor 'Mobile-Friendly' Sites in Search Results Starting April 21
Is your website mobile-friendly? If so, great! Kick up your feet, sit back, and wait for your site hopefully appear higher in Google's search rankings come April 21.
Optimization
Why You Should Add Video to Your Website: It’s Great for SEO!
Since Google updated its search algorithm in 2013, many of us in the web marketing world have seen major changes to Google referrals and page ranks, including an increase in the importance of video.
Optimization
Google to Award Higher Rankings to Mobile-friendly Websites
Google has confirmed that fact with a recent round of insider information to leading SEO professionals. It's official with its announcement of a badge to indicate that a site is designed for use on mobile devices.
MODX
Why Your Website is Ready for an Upgrade to the MODX CMS
We at Eternity Web have worked with the MODX CMS for years, and have spent countless hours sorting through comparisons to other CMSs.
Design
Why You Should Redesign Your Website for Responsive - NOW
Recent trends in global Google Analytics show that, on average, between 30-50% of website traffic can be attributed to mobile phones and tablets.
Optimization
How Do Search Engines Work?
Search engines are of increasing importance in today’s world. This is because many businesses are finding a larger and larger share of their sales come from online customers.
New Client
New Client: Vermont Ski Areas Association (VSAA)
Eternity Web is pleased to announce its newest client: Vermont Ski Areas Association (VSAA)! We are excited to be developing the new Skivermont.com website!
Optimization
12 Ways Marketers Can Make the Most of Gmail's Tabbed Inbox
Email marketing, either to promote business or share the latest announcement, is a staple for many companies. It’s still the best way to reach warm leads quickly and with minimal fuss.
