The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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SEO | Digital Marketing

Google March 2024 Core Update: Revolutionizing SEO Strategies

Google's March 2024 Core Update changed the SEO landscape. Learn how to adapt your strategy, boost rankings and outperform competitors with Eternity's expert tips.

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Optimization

Your Mobilegeddon Aftermath Q&A

Google has unleashed its mobile-friendly update and here is what you need to know.

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Optimization

Your Business in Local Search: The Importance of Google Plus

Many clients have been asking in the past few months: "How do I make sure my business listing shows up in Google local results?"

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Optimization

Google to Favor 'Mobile-Friendly' Sites in Search Results Starting April 21

Is your website mobile-friendly? If so, great! Kick up your feet, sit back, and wait for your site hopefully appear higher in Google's search rankings come April 21.

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Optimization

Why You Should Add Video to Your Website: It’s Great for SEO!

Since Google updated its search algorithm in 2013, many of us in the web marketing world have seen major changes to Google referrals and page ranks, including an increase in the importance of video.

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Optimization

Google to Award Higher Rankings to Mobile-friendly Websites

Google has confirmed that fact with a recent round of insider information to leading SEO professionals. It's official with its announcement of a badge to indicate that a site is designed for use on mobile devices.

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MODX

Why Your Website is Ready for an Upgrade to the MODX CMS

We at Eternity Web have worked with the MODX CMS for years, and have spent countless hours sorting through comparisons to other CMSs.

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Design

Why You Should Redesign Your Website for Responsive - NOW

Recent trends in global Google Analytics show that, on average, between 30-50% of website traffic can be attributed to mobile phones and tablets.

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Optimization

How Do Search Engines Work?

Search engines are of increasing importance in today’s world. This is because many businesses are finding a larger and larger share of their sales come from online customers.

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New Client

New Client: Vermont Ski Areas Association (VSAA)

Eternity Web is pleased to announce its newest client: Vermont Ski Areas Association (VSAA)! We are excited to be developing the new Skivermont.com website!

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Optimization

12 Ways Marketers Can Make the Most of Gmail's Tabbed Inbox

Email marketing, either to promote business or share the latest announcement, is a staple for many companies. It’s still the best way to reach warm leads quickly and with minimal fuss.

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Optimization

Google Now Alerts You If You're Near a Product You've Researched Online

Google is attempting to bridge the online and offline worlds with a new feature in Google Now that alerts you if you walk near a product you've researched online.

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Design

"We really like the design. Just one thing. Can you make the logo bigger?"

Every designer has heard these words. And web designers are no different. It's by far the most frequent feedback heard from clients, and it's not surprising that they want to leverage their brand to the world.

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Design

Dump Your Website Design

Many of us forget that the most important relationships with our websites are not our own: They are our customers'. Your website must work for your customers

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Optimization

8 Tips for Writing a Stellar Web Design RFP

When it comes to really making your web design RFP accessible and attractive to a potential firm partner, there are a few things to keep in mind.

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Optimization

Why Your Business Should not Waste Money on Yellow Page Ads

Just since the turn of the calendar year to 2014 three short weeks ago, we have fielded no fewer than a dozen calls from prospective new clients and many more from existing clients asking some familiar questions