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The Eternity Blog
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Digital Marketing | Content | In The News | SEO | Optimization | AI
With Everyone Using AI, How to Make Your Business Stand Out
Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.
Design
What's Color Theory and How Can it Help Your Business?
Colors have a huge impact on how businesses’ products and services are perceived by the world. Understanding the meaning of colors and how they affect viewers can give businesses a powerful advantage in design.
Design
What Makes a Great Logo
A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner's intended message as well as being able to be printed at any size while remaining effective without color needed.
Digital Marketing | Google Ads | SEO
PPC & SEO: Two Peas In A Pod
Are you ready to maximize your digital marketing potential? PPC and SEO strategies can work together to give you the best chance of success. Read on to learn how they work together to help increase profits for your business.
Optimization | SEO
6 Simple Strategies to Make Blog Content More Accessible
Learn how you can make your blog content more accessible for everyone by following these simple strategies. From using everyday language to Text-to-Speech technology, discover the tactics you need to know!
Social Media
Leveling Up Your Instagram Bio: Tips and Tricks for Making the Most of Your Profile
This blog provides tips and tricks for optimizing your Instagram bio. By using the tips and tricks we list out in this article, you can create a strong online presence that attracts followers and helps build engagement!
Optimization
How to Optimize Images for Your Website
When adding visuals to your website, remember that optimizing them is key for getting the most out of your digital marketing.
Design
6 Topics to Discuss with your Web Designer Before Starting a Project
As you embark on your journey of creating a website, there are many things to discuss with your web designer before beginning the project. This article will go through six essential topics to consider when meeting with your web designer.
Social Media
Must-Have Social Media Management Tools for Businesses in 2023
Creating high-quality content that resonates with your target audience is essential for building a strong online presence. However, it can be challenging to do so without the right tools at your disposal. By leveraging the power of social media content creation tools you can streamline your workflow, save time, and create more engaging content that drives results. Whether you're a seasoned marketer or just getting started, these tools are sure to help you achieve your goals and succeed in today's competitive landscape. So why wait? Start exploring these tools today and take your content creation game to new heights!
In The News | Digital Marketing | AI
Critical Thinking In An Age Of Artificial Intelligence
Here at Eternity, we’ve been exploring AI and how it can help our clients for years – and even more so lately as the technology improves. We know it’s important to think critically about AI and its potential implications for the marketing world. AI can be an invaluable tool if used strategically and responsibly, and leveraging its capabilities in combination with creative insight from human beings is a must for success. Let's consider some of the key issues around AI to keep in mind as it’s integrated into the marketing industry and the digital world.
Digital Marketing
A Closer Look at Digital Transformation
Wondering what all the buzz is about when it comes to digital transformation? Here, we take a closer look at what it means for your business and some of the benefits you can expect.
5 Things Your Email List Wants You to Know
To ensure your email campaigns captivate readers, it's important to discover the topics they're eager to explore in their inbox. Success lies in understanding what kind of content resonates with them.
In The News
Meet The Team: Get To Know The Driven, Passionate People Behind Eternity
From the creative minds to the innovative problem solvers, every team member plays a crucial role in bringing your projects to life and driving results. Come meet the crew!
Social Media
How to Write for Each Social Media Platform
To create a successful online presence, you'll need to know how to adjust your writing style according the social media platforms you're using.
Digital Marketing
What is User-Generated Content and Why Is it Important?
User-generated content is original, brand-specific content produced by users of your product or service. Generating marketing content can be a time-consuming and expensive process for a business, which is why user-generated content is quickly becoming a crucial component of digital marketing campaigns.
SEO | Optimization
6 Tips to Choose the Right SEO Keywords
Search engine optimization (SEO) can be a bit of a mystery. Creating content that will help people find you on Google is essential. Here are six tips for choosing the right SEO keywords for your business.