The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
How To Prepare Your Website For Google Ads: 10 Tips
Preparing Your Website If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in.
How Online Reviews Help Your Local Business
91% of people go online to read extensively about what people are saying about your business and the way it operates. And 84% of people trust these reviews as much as they do the reports they get from trusted friends.
The 3 Worst Social Media Practices of 2021
By creating and maintaining company social accounts, you can reach new clients, consumers, and business partners. But how do you make sure your social media is the best it can be? Well, to start, you can avoid these top three worst social media practices of 2021.
The ABCs of SEO
Search Engine Optimization (SEO) has been on the rise in recent years, but its importance has certainly skyrocketed since online competition increased during the pandemic.
6 Quick Wins for a Profitable Google Ads Campaign
What if your 2021 resolution was to stop wasting your budget on your Google Ads campaigns and start improving the profitability of them?
Is Your Business Digital First for 2021?
Many businesses miss the point when it comes to making their businesses digital first. Is your business one of them?
How To Make Remote Working Successful for your Business
The Eternity crew has been working remotely full-time for nearly ten months, and we have experienced a series of trials and tribulations throughout that time.
5 Tips for Your Social Media Videos in 2021
With the sensation that is TikTok and the addition of Reels on Instagram, 2020 made it clear that social platforms today are trending towards more and more video sharing.
To Engage Users, Stop Writing in First Person
Don’t you just love talking about yourself?
20 Milestones in 20 Years: How Eternity Grew Out of a Dorm Room
2020 has been quite the year, but for Eternity it was a year of reflection. We have been in business for 20 years now, and have experienced an immense amount of growth throughout that time.
Developing an Instagram Marketing Strategy
There are over 8 million business profiles on Instagram, making the app a hub for brands. Instagram marketing is a necessity, not only because it is a useful tool for many businesses, but also because it is growing more commonly used by an array of users from a wide list of demographics.
Why You Should Be Sending an Email Newsletter
Email newsletters are a great way to connect with your customers and increase sales. If your email newsletters are effective, it can have a very positive influence on your business.
How to Do a Website Audit and Why You Should
With 2020 coming to a close, it is the perfect time of year to reflect and anticipate.
In The News
New Hire - Isabelle Halpern as SEO Intern
With all of the changes that 2020 has brought, it is almost remarkable to think that this year is wrapping up. Believe it or not, the new year is just around the corner, and we are so excited to share that we will be welcoming a new team member in early 2021.
Best Collaboration Software | Slack
Our team at Eternity implemented Slack two years ago, and have built our process around the software itself.
User Experience Will Affect Your Google Rankings Starting in 2021
Google announced in May that the stage was almost set to introduce a new ranking factor into the algorithm.