The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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New

Design

Tips for Designing a Better Homepage

Your homepage design is the first thing that someone sees when they visit your website. It's one of the most important pieces of content on your site, so it needs to be appealing and engaging.

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Digital Marketing

We Need to Make Social Media Social Again

It’s called “social” media for a reason. In pursuit of getting likes and followers and trying to reach new consumers and clients, we sometimes forget the very core of what social media is all about: connecting.

Blog

Design

Eternity Launched an App for Vermont Electric Co-op

Eternity is proud to announce a recent achievement with Vermont Electric Co-op! We built their website in 2020, and enjoyed working with each other so much, that they asked us to build an app for their outages page on their website.

Blog

Optimization

20 Things I Learned about SEO in 20 Years

Here’s what I’ve learned in the 20 years since I got into SEO.

Blog

Optimization

3 Quick Wins to Rank in Google

Here are three quick fixes you can immediately apply on your website to improve ranking on the search results pages.

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Optimization

Core Web Vitals: What You Need To Know

There’s no denying it. Core Web Vitals are becoming an official ranking factor this spring. This means that starting in May 2021, Core Web Vitals will begin to have a real impact on your website - and whether that impact is helpful or harmful is up to your preparation. Yes, this is a big deal.

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Digital Marketing

Do You Actually Need to Be on Every Social Media Platform? Probably Not.

The answer is in the title. As a business or small business, you probably don’t need to be on every single social platform. But if you don’t need to be on every platform, how do you know which ones to choose for your business social media strategy?

Blog

In The News

Eternity Wins Vermont Business Magazine's Best Website Developer Award 2021

We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2021 Vermont Business Magazine Best Website Developer Award!

Blog

Digital Marketing

Google Ads: Have A Goal In Mind

Before you start building your campaign, you need to make sure you have a goal in mind.

Blog

Digital Marketing

3 Ways to Use Video for Marketing

They say a picture is worth a thousand words, which must mean that video marketing has the opportunity to tell your audience all they need to know about your brand.

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Optimization

The Single Most Important Rule in Copywriting

Copywriting is such a broad topic that trying to pick out one rule or aspect as the most important would be akin to trying to pick out the most important ingredient in a complex dish.

Phone photography

Digital Marketing

Your Guide to Taking Better Social Media Phone Photography

When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.

Blog

Optimization

How to Become a Better Storyteller

In this blog post, we will discuss several storytelling tips that will help to improve your overall storytelling process. Whether you decide to use them or not is entirely up to you, however, we have noticed a significant difference when applying these simple techniques!

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Optimization

How to Use Google Autocomplete for SEO

Google autocomplete is one of the most powerful tools you could have in your SEO arsenal, one that marketers and other SEO professionals have been taking advantage of for years.

Blog

Digital Marketing

Consider Using GIFS in your Social Media Marketing

Everyone loves a good GIF to make you laugh in the middle of a chaotic day. GIFS are not only fun and creative, but they are also a great addition to your social media marketing strategy. 

Blog

Digital Marketing

What Kind of Google Ads Campaign Is Best For You?

One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.