The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Chatbot AI


Digital Marketing | Content | In The News | SEO | Optimization | AI

With Everyone Using AI, How to Make Your Business Stand Out

Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.

multi colored rods expanding from a center point against a black background


What's Color Theory and How Can it Help Your Business?

Colors have a huge impact on how businesses’ products and services are perceived by the world. Understanding the meaning of colors and how they affect viewers can give businesses a powerful advantage in design.

Logo design elemtns cutout on paper


What Makes a Great Logo

A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner's intended message as well as being able to be printed at any size while remaining effective without color needed.

A graphic of two smiling peas in a pod with black text

Digital Marketing | Google Ads | SEO

PPC & SEO: Two Peas In A Pod

Are you ready to maximize your digital marketing potential? PPC and SEO strategies can work together to give you the best chance of success. Read on to learn how they work together to help increase profits for your business.

Red blog button instead of the Return button on Apple keyboard

Optimization | SEO

6 Simple Strategies to Make Blog Content More Accessible

Learn how you can make your blog content more accessible for everyone by following these simple strategies. From using everyday language to Text-to-Speech technology, discover the tactics you need to know!

Instagram Logo

Social Media

Leveling Up Your Instagram Bio: Tips and Tricks for Making the Most of Your Profile

This blog provides tips and tricks for optimizing your Instagram bio. By using the tips and tricks we list out in this article, you can create a strong online presence that attracts followers and helps build engagement!

Images Going Into the Internet


How to Optimize Images for Your Website

When adding visuals to your website, remember that optimizing them is key for getting the most out of your digital marketing.

Rob and Kalei Web Developers


6 Topics to Discuss with your Web Designer Before Starting a Project

As you embark on your journey of creating a website, there are many things to discuss with your web designer before beginning the project. This article will go through six essential topics to consider when meeting with your web designer.

Social Media Content Creation Tools

Social Media

Must-Have Social Media Management Tools for Businesses in 2023

Creating high-quality content that resonates with your target audience is essential for building a strong online presence. However, it can be challenging to do so without the right tools at your disposal. By leveraging the power of social media content creation tools you can streamline your workflow, save time, and create more engaging content that drives results. Whether you're a seasoned marketer or just getting started, these tools are sure to help you achieve your goals and succeed in today's competitive landscape. So why wait? Start exploring these tools today and take your content creation game to new heights!

hand holding graphic of brain in the palm of its hand against the backdrop of a cityscape

In The News | Digital Marketing | AI

Critical Thinking In An Age Of Artificial Intelligence

Here at Eternity, we’ve been exploring AI and how it can help our clients for years – and even more so lately as the technology improves. We know it’s important to think critically about AI and its potential implications for the marketing world. AI can be an invaluable tool if used strategically and responsibly, and leveraging its capabilities in combination with creative insight from human beings is a must for success. Let's consider some of the key issues around AI to keep in mind as it’s integrated into the marketing industry and the digital world.

Image of a digital futuristic blue butterfly

Digital Marketing

A Closer Look at Digital Transformation

Wondering what all the buzz is about when it comes to digital transformation? Here, we take a closer look at what it means for your business and some of the benefits you can expect.

Woman Smiling at Email Icon

5 Things Your Email List Wants You to Know

To ensure your email campaigns captivate readers, it's important to discover the topics they're eager to explore in their inbox. Success lies in understanding what kind of content resonates with them.

Eternity Team Photo

In The News

Meet The Team: Get To Know The Driven, Passionate People Behind Eternity

From the creative minds to the innovative problem solvers, every team member plays a crucial role in bringing your projects to life and driving results. Come meet the crew!

Social Media Manager Excited With Laptop and Emojis

Social Media

How to Write for Each Social Media Platform

To create a successful online presence, you'll need to know how to adjust your writing style according the social media platforms you're using.

user generated content - arial shot of 4 friends laying on a brightly colored blanket wearing wristbands and taking a selfie

Digital Marketing

What is User-Generated Content and Why Is it Important?

User-generated content is original, brand-specific content produced by users of your product or service. Generating marketing content can be a time-consuming and expensive process for a business, which is why user-generated content is quickly becoming a crucial component of digital marketing campaigns.

Thoughtful young seo manager looking away from open laptop sitting at workplace thinking about SEO

SEO | Optimization

6 Tips to Choose the Right SEO Keywords

Search engine optimization (SEO) can be a bit of a mystery. Creating content that will help people find you on Google is essential. Here are six tips for choosing the right SEO keywords for your business.