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The Eternity Blog
In The News
SEO Intern to Strategist: Eternity Promotes Isabelle Halpern
"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."
3 Ways to Use Video for Marketing
They say a picture is worth a thousand words, which must mean that video marketing has the opportunity to tell your audience all they need to know about your brand.
The Single Most Important Rule in Copywriting
Copywriting is such a broad topic that trying to pick out one rule or aspect as the most important would be akin to trying to pick out the most important ingredient in a complex dish.
Your Guide to Taking Better Social Media Phone Photography
When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.
How to Become a Better Storyteller
In this blog post, we will discuss several storytelling tips that will help to improve your overall storytelling process. Whether you decide to use them or not is entirely up to you, however, we have noticed a significant difference when applying these simple techniques!
How to Use Google Autocomplete for SEO
Google autocomplete is one of the most powerful tools you could have in your SEO arsenal, one that marketers and other SEO professionals have been taking advantage of for years.
Consider Using GIFS in your Social Media Marketing
Everyone loves a good GIF to make you laugh in the middle of a chaotic day. GIFS are not only fun and creative, but they are also a great addition to your social media marketing strategy.
What Kind of Google Ads Campaign Is Best For You?
One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.
The Truth About Organic Social Media: It Takes Time
Whether you have a personal Facebook where you keep up with your friends or you’re running an Instagram account for your small business, we all have an idea of how social media works: You make a post, people see the post, and you might get some likes. Yet there is one thing about social media we need to debunk: The idea of instant social media success.
The Anatomy of A Google Search Ad
Do You Know The Different Parts That Make Up A Google Search Ad? If you’ve ever searched for anything on Google you’ve likely seen an ad before, but do you know the different parts of an ad?
5 Landing Page Tips for your Holiday Promotions
The holidays are never-ending, and Valentine's Day is right around the corner. When it comes to the holidays, your marketing strategy should adjust to reflect the holiday at play.
How to Reach your Audience with Location-Based Targeting
Location-based targeting is when you deliver content to a consumer through mobile or web by using location-based information about that individual.
What Are Some Tips to Convert Abandoned Shopping Carts?
As an ecommerce store, you lose sales every time a shopping cart is abandoned.
6 Signs It’s Time to Update Your Website
If you’re wondering whether or not your website needs a bit of a touch up in order to catch up with the times, here are a six tell-tale signs to look out for. Your website is one of the most important tools of your marketing arsenal.
Black Hat vs. White Hat SEO
Quality over quantity is a great motto for life, but is it also the key to SEO?
Why You Shouldn’t Be Using Popular Hashtags
Yes, you read that title correctly. You shouldn’t be using popular hashtags.