The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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In The News

SEO Intern to Strategist: Eternity Promotes Isabelle Halpern

"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."

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Digital Marketing

3 Ways to Use Video for Marketing

They say a picture is worth a thousand words, which must mean that video marketing has the opportunity to tell your audience all they need to know about your brand.

Black man sitting at laptop writing notes

Optimization

The Single Most Important Rule in Copywriting

Copywriting is such a broad topic that trying to pick out one rule or aspect as the most important would be akin to trying to pick out the most important ingredient in a complex dish.

Phone photography

Digital Marketing

Your Guide to Taking Better Social Media Phone Photography

When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.

Blog

Optimization

How to Become a Better Storyteller

In this blog post, we will discuss several storytelling tips that will help to improve your overall storytelling process. Whether you decide to use them or not is entirely up to you, however, we have noticed a significant difference when applying these simple techniques!

woman searching on laptop drinking tea

Optimization

How to Use Google Autocomplete for SEO

Google autocomplete is one of the most powerful tools you could have in your SEO arsenal, one that marketers and other SEO professionals have been taking advantage of for years.

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Digital Marketing

Consider Using GIFS in your Social Media Marketing

Everyone loves a good GIF to make you laugh in the middle of a chaotic day. GIFS are not only fun and creative, but they are also a great addition to your social media marketing strategy. 

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Digital Marketing

What Kind of Google Ads Campaign Is Best For You?

One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.

photo of zero social media likes

Digital Marketing

The Truth About Organic Social Media: It Takes Time

Whether you have a personal Facebook where you keep up with your friends or you’re running an Instagram account for your small business, we all have an idea of how social media works: You make a post, people see the post, and you might get some likes. Yet there is one thing about social media we need to debunk: The idea of instant social media success.

Man searching on google on a laptop

Digital Marketing

The Anatomy of A Google Search Ad

Do You Know The Different Parts That Make Up A Google Search Ad? If you’ve ever searched for anything on Google you’ve likely seen an ad before, but do you know the different parts of an ad?

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Design

5 Landing Page Tips for your Holiday Promotions

The holidays are never-ending, and Valentine's Day is right around the corner. When it comes to the holidays, your marketing strategy should adjust to reflect the holiday at play.

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Digital Marketing

How to Reach your Audience with Location-Based Targeting

Location-based targeting is when you deliver content to a consumer through mobile or web by using location-based information about that individual.

Blog

Optimization

What Are Some Tips to Convert Abandoned Shopping Carts?

As an ecommerce store, you lose sales every time a shopping cart is abandoned.

Blog

Design

6 Signs It’s Time to Update Your Website

If you’re wondering whether or not your website needs a bit of a touch up in order to catch up with the times, here are a six tell-tale signs to look out for. Your website is one of the most important tools of your marketing arsenal.

white hat seo and black hat seo

Digital Marketing

Black Hat vs. White Hat SEO

Quality over quantity is a great motto for life, but is it also the key to SEO?

Woman on Social Media

Digital Marketing

Why You Shouldn’t Be Using Popular Hashtags

Yes, you read that title correctly. You shouldn’t be using popular hashtags.