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The Eternity Blog
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Digital Marketing
How Can Content Marketing Help a Business?
Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.
In The News
Women Owned Web Design Firm Vermont
Named Best Web Developer in Vermont by the Best of Business Awards, Eternity is proud to have a 50% female team in such a male-dominated industry.
Digital Marketing
10 Best Practices For Google Text Ads
Advertising on Google is a great way to create brand awareness and generate new business. Here are ten best practices to keep in mind when creating your text ads for your Google Ads campaigns.
Digital Marketing
How to Use Emojis in Your Social Media Strategy
When creating your social media strategy for your business, we suggest incorporating emojis into your plan. By thoughtfully using emojis in your social media, you can not only have some fun, but you can become an effective virtual communicator. We’ll show you what we mean.
In The News
SEO Intern to Strategist: Eternity Promotes Isabelle Halpern
"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."
Digital Marketing
3 Social Media Accounts We Admire (And Why You Should Too)
In order to craft the social media feed you want for your business, looking to your peers in the business community can help you get an idea of what works. Don’t know where to start in your competitor and peer research? We’ve compiled a list of social media accounts we deeply admire here at Eternity—just take a look to find your inspiration.
Digital Marketing
What is a Buyer Persona and How to Determine Who Your Buyer Persona is?
If you are here, you are likely wondering who your buyer persona is, and possibly even, what is a buyer persona. First and foremost, you must understand what a buyer persona is. A buyer persona is a fictional representation, or sketch, of your ideal customer. Every business has a buyer persona, sometimes even multiple.
Digital Marketing
Why You Should Be Using TikTok for Business in 2022
TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? The short answer is yes. Here's why.
Digital Marketing
The Best Words to Use in your Social Captions
One of the best ways you can engage your audience is through social media. Whether it be on Facebook, Twitter, Instagram, or other platforms, captions are a great way to share what's happening in your life and show off your personality in the process.
Digital Marketing
Google Ads Management: Account Audit Checklist
When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!
Digital Marketing
Instagram Update Forecasts Video-Forward Social Media
Instagram’s latest 2021 update should be taken as a forecast: The video storm is here. Instead of raining cats and dogs, it’s raining clicks and views. In order to weather this storm, it’s imperative that you intentionally incorporate video into your social media strategy (and we're here to help).
Design
The Best SEO Tools for On-Page SEO 2022: A Comprehensive Guide
This blog post serves as a top-level comprehensive guide that covers SEO basics and provides you with the best SEO tools to set your website up for success.
Design
Eternity Ranked As Top Digital Marketing Agency in Vermont
Eternity has been recognized as a Top Digital Marketing Agency in Vermont in 2021 by DesignRush.
Design
What Makes a Great Logo
A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner's intended message as well as being able to be printed at any size while remaining effective without color needed.
Digital Marketing
Social Media: How to Grow Your Small Business Following
To have a successful social media strategy, it’s important to incorporate boots-on-the-ground tactics to start gaining more followers for your small business pages. Luckily, we’ve got just a few tips you can use right now (with ease!) to start getting more followers and clicks today.
Digital Marketing
Best Practices For Google Display Banner Ads
Google's Display Network is a vast compilation of websites, videos, and apps, over 2 million! Use it to find the right audience for your company's products or services with complete control over creatives in these campaigns.