The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
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SEO Success Beyond a Website Launch
Launching your website is just the start. Discover how continuous SEO efforts can grow your traffic, boost rankings, and drive long-term success. See Real results from our client Scratch Builders.
Workplace Culture
8 Keys to a Thriving Business Culture
Discover the eight crucial elements of company culture that can drive continuous improvement and success in your business.
Content | Optimization | Digital Marketing
Why Buyer Personas Are Key to Effective Content Creation
Uncover the importance of Buyer Personas in content creation. Learn to tailor your marketing strategies for more personalized, impactful audience engagement.
In The News | Workplace Culture
2023: A Year In Review - What the Eternity Crew Accomplished
Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2023.
In The News
Women Owned Web Design Firm Vermont
Named Best Web Developer in Vermont by the Best of Business Awards, Eternity is proud to have a 70% female team in such a male-dominated industry.
Email Marketing | Digital Marketing
Finishing Strong – Tips for Your Year-End Newsletter Content
There are a variety of ways to craft an engaging, memorable newsletter that will help you genuinely connect with your audience, even at this busy and sometimes hectic time of year. We’ll discuss some of our favorite ideas and help spark your imagination to discover a meaningful way to use your year-end newsletter to connect with your customers.
Digital Marketing | Content | In The News | SEO | Optimization | AI
With Everyone Using AI, How to Make Your Business Stand Out
Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.
In The News
Welcoming Danielle Hazelton to Eternity
We are so excited to welcome Danielle Hazelton as the newest crew member to the Eternity team, as our Video Producer!
Digital Marketing | SEO
How to Choose SEO Keywords with Confidence
Worried about how to choose the right keywords for your website? You don’t have to be. You can choose your keywords with confidence by following these simple tips.
Optimization | Google Ads
Everything You Need To Know About Google Ads Bidding Strategies
When working with Google Ads, choosing the right bidding strategy can mean the difference between campaign success and missed opportunities. Whether your goal is to maximize clicks, get more conversions, or appear at the top of the search engine results page, we’ve got you covered. We’ll find the perfect strategy to help you achieve your marketing goals.
Digital Marketing
Social Media: How to Grow Your Small Business Following
To have a successful social media strategy, it’s important to incorporate boots-on-the-ground tactics to start gaining more followers for your small business pages. Luckily, we’ve got just a few tips you can use right now (with ease!) to start getting more followers and clicks today.
SEO | Optimization | Content
SEO is Dead...Long Live SEO: The Evolution of SEO in the Age of AI
In the ever-evolving world of digital marketing, one phrase has been a constant refrain: "SEO is dead." But is it really? The answer is a resounding "no." SEO is not dead.
Boost Your Business: The Untapped Potential of a Website Audit
Discover how a thorough website audit can improve user experience, skyrocket conversions and boost your business's digital success.
Social Media | Content
Strategizing Social Media Success: Harnessing the Power of Content Pillars
In the ever-evolving landscape of social media, where algorithms change at the drop of a hat and trends come and go in the blink of an eye, having a solid strategy is essential for achieving sustained success.
Content
To Engage Users Stop Writing in First Person
Shifting from a first-person to a third-person perspective in messaging can deliver powerful effects. Uncover its significant impact on enhancing user engagement.
Google Ads | Site Launches | Optimization
Unveiling a New Website? Here's Your Google Ads Alignment Blueprint
Launching a new website is an exciting time for any business, and in order to help the new website maximize its full potential, you need to make sure you update your Google Ads in conjunction with the launch. We’ve compiled a checklist to help you make sure you don’t miss any of these important steps!
