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The Eternity Blog
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Google Ads | Digital Marketing
Understanding Your Google Ads Account Structure
At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.
Boost Your Business: The Untapped Potential of a Website Audit
Discover how a thorough website audit can improve user experience, skyrocket conversions and boost your business's digital success.
Social Media | Content
Strategizing Social Media Success: Harnessing the Power of Content Pillars
In the ever-evolving landscape of social media, where algorithms change at the drop of a hat and trends come and go in the blink of an eye, having a solid strategy is essential for achieving sustained success.
Content
To Engage Users Stop Writing in First Person
Shifting from a first-person to a third-person perspective in messaging can deliver powerful effects. Uncover its significant impact on enhancing user engagement.
Google Ads | Site Launches | Optimization
Unveiling a New Website? Here's Your Google Ads Alignment Blueprint
Launching a new website is an exciting time for any business, and in order to help the new website maximize its full potential, you need to make sure you update your Google Ads in conjunction with the launch. We’ve compiled a checklist to help you make sure you don’t miss any of these important steps!
Digital Marketing | Content
The Best Resources for Conducting Social Media Research
Staying up-to-date on the latest trends in social media market research is essential to building a successful brand presence.
Workplace Culture
The Importance of Neurodiversity in the Workplace
In the ever-evolving landscape of the modern workplace, diversity and inclusion have become more than just buzzwords. They are strategic imperatives that drive innovation, productivity, and employee engagement.
Optimization
The Power of a Well-Crafted Sitemap: Why Your Website Needs One
Discover why a well-crafted sitemap is essential. Learn how it improves SEO, enhances user experience, and serves as your website's blueprint. A must-read for optimizing your site's performance and customer engagement.
Social Media
Cracking the Code: Mastering Shareable Social Media Content in 2023
In the fast-paced world of social media, creating content that stands out and inspires people to share has become an art. It's not enough to just post on social platforms anymore; you need to capture your audience's attention among countless other posts.
SEO | Optimization | Digital Marketing | Content | Social Media
Where Does SEO Data Come From, Anyway?
Discover the sources of SEO data and learn actionable strategies for improving your content's search engine performance, empowering you to make informed decisions and drive sustainable growth in your online presence.
Google Ads | Digital Marketing | Optimization
Unlock the Power of Google Ads Copy: 4 Proven Tips for Optimal Results
Well-crafted copy in your Google Ads will captivate your audience, improve your click-through rate and drive conversions. There’s a lot riding on your copy, but don’t worry. There are proven techniques you can use to ensure your Google Ads pack a powerful punch, and we’ll cover those in this blog post.
Digital Marketing | SEO
Black Hat vs. White Hat SEO
There is no one-size-fits-all approach to SEO; strategies may vary depending on what best suits individual websites and brands. That being said, there is a fine line between experimenting with tactics that work for your website and manipulating search engine algorithms to increase your rankings. Learn how to tailor your SEO strategy to suit your website and brand while focusing on long-term success.
SEO | Content | Digital Marketing | AI
Unleash the Power of AI: How to Supercharge Your Blog Content Writing
Discover the power of AI in supercharging your blog content writing. Learn how AI tools can enhance your writing process, level the playing field for small businesses, and help produce engaging, SEO-friendly content. Overcome the challenges and revolutionize your blogging strategy with AI.
Digital Marketing | Social Media
Best Free Social Media Management Tools in 2023
With 4.89 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry.
Digital Marketing | Google Ads | SEO | Social Media | Email Marketing
5 Reasons Why You Should Be Working With a Digital Marketing Agency
If you're running a business in today's digital age, it's essential to have a strong online presence. However, with the constant changes and updates to search engine algorithms and social media platforms, it can be challenging to keep up with the latest trends and best practices. That's where a digital marketer comes in.
Email Marketing
Ready to Craft a Top-Notch Email Newsletter? Start Here!
When it comes to connecting with customers and establishing your brand, nothing delivers more bang for the buck than the monthly email newsletter. But what exactly makes for a great newsletter? There are some universal best practices that help make any newsletter a success, and we’ll explore those in this blog.