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Digital Marketing | Email Marketing
Subject Matters: How to Craft a Winning Email Subject Line
The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.
Digital Marketing | Google Ads
What Are Google Ads Keyword Match Types and How Should You Use Them
There are three different keyword match types to choose from when advertising with Google Ads, each with its own advantages and disadvantages.
Digital Marketing | Email Marketing
The Top 8 Benefits Of Email Marketing For Small Businesses
An effective email marketing campaign allows you to build stronger relationships with your customers, promote new products or services, increase sales, and increase brand awareness.
Digital Marketing | Google Ads
Why You Shouldn't Search For Your Own Google Ads
There are a few reasons why searching for your own ads has a negative impact on your Google Ads campaign. In this blog post, we'll discuss why trying to find your own Google Ads is a bad idea.
Digital Marketing | Google Ads | SEO | Social Media
What's Missing From Your Digital Marketing Strategy?
The Digital Marketing Puzzle: All the Pieces You Need to Complete Your Digital Marketing Strategy.
Digital Marketing
Brand Archetypes: What Are They And Why Are They Important?
A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.
Google Ads | Digital Marketing
Google Ads Extensions: Best Practices & Why You Should Be Using Them
Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. They give you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user.
Digital Marketing
How Can Content Marketing Help a Business?
Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.
Digital Marketing | Google Ads
Google Ads - 6 Things You Can Do Today To Improve Your Ad Campaigns
There are billions of Google searches every day, each of them an opportunity to connect with a potential customer. By following these simple steps, you can increase the likelihood that the connection a customer makes will be with you!
Digital Marketing | Social Media
Organic vs. Paid Social Media: What's the Difference?
Paid social media and organic social media are two different things, and it's important to understand the difference between the two.
Digital Marketing
The 10 Best Online Courses on Digital Marketing (Free & Paid)
In this blog post, you'll find information about the best digital marketing courses available online. The list includes both free and paid digital marketing training courses from reputable organizations.
Digital Marketing
Google My Business: Tips to Take Full Advantage
Google My Business is a simple yet powerful tool that gives local business owners the opportunity to have their company information shown on Google search results. Here's how to make it work for you.
Digital Marketing
Responsive Search Ads: Everything You Need to Know
Google search ads are changing in 2022, here’s how to prepare. Find a complete guide to responsive search ads anatomy, best practices, & how to run tests.
Digital Marketing
Everything You Need to Know About Keyword Intent
When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.
Digital Marketing | Social Media
3 Ways to Inspire Your Social Media Content Creation
Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.
Digital Marketing
Why Your Website Should Have a Blog
Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.
