The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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In The News

SEO Intern to Strategist: Eternity Promotes Isabelle Halpern

"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."

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Digital Marketing

It Takes a Village: Meet our Community Partners

You simply can’t do it all—you know what we mean? As a company that focuses on community building and creating relationships that last, well, for eternity, we proudly connect with other amazing crews to fill in those few gaps.

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Digital Marketing

What is the Perfect Digital Ad Frequency?

Finding the perfect digital ad frequency is essential for the success of your business.

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Digital Marketing

How Online Reviews Help Your Local Business

91% of people go online to read extensively about what people are saying about your business and the way it operates. And 84% of people trust these reviews as much as they do the reports they get from trusted friends.

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Digital Marketing

The 3 Worst Social Media Practices of 2021

By creating and maintaining company social accounts, you can reach new clients, consumers, and business partners. But how do you make sure your social media is the best it can be? Well, to start, you can avoid these top three worst social media practices of 2021.

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Digital Marketing

The ABCs of SEO

Search Engine Optimization (SEO) has been on the rise in recent years, but its importance has certainly skyrocketed since online competition increased during the pandemic.

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Digital Marketing

6 Quick Wins for a Profitable Google Ads Campaign

What if your 2021 resolution was to stop wasting your budget on your Google Ads campaigns and start improving the profitability of them?

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Digital Marketing

Is Your Business Digital First for 2021?

Many businesses miss the point when it comes to making their businesses digital first. Is your business one of them?

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Design

How To Make Remote Working Successful for your Business

The Eternity crew has been working remotely full-time for nearly ten months, and we have experienced a series of trials and tribulations throughout that time.

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Design

5 Tips for Your Social Media Videos in 2021

With the sensation that is TikTok and the addition of Reels on Instagram, 2020 made it clear that social platforms today are trending towards more and more video sharing.

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Optimization

To Engage Users, Stop Writing in First Person

Don’t you just love talking about yourself?

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Design

20 Milestones in 20 Years: How Eternity Grew Out of a Dorm Room

2020 has been quite the year, but for Eternity it was a year of reflection. We have been in business for 20 years now, and have experienced an immense amount of growth throughout that time.

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Design

Developing an Instagram Marketing Strategy

There are over 8 million business profiles on Instagram, making the app a hub for brands. Instagram marketing is a necessity, not only because it is a useful tool for many businesses, but also because it is growing more commonly used by an array of users from a wide list of demographics.

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Digital Marketing

Why You Should Be Sending an Email Newsletter

Email newsletters are a great way to connect with your customers and increase sales. If your email newsletters are effective, it can have a very positive influence on your business.

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Optimization

How to Do a Website Audit and Why You Should

With 2020 coming to a close, it is the perfect time of year to reflect and anticipate.

Blog

In The News

New Hire - Isabelle Halpern as SEO Intern

With all of the changes that 2020 has brought, it is almost remarkable to think that this year is wrapping up. Believe it or not, the new year is just around the corner, and we are so excited to share that we will be welcoming a new team member in early 2021.