The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Google Search and search bar with Google Ads Grant Program in the search bar

New

Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

Rob and Kalei Web Developers

Design

6 Topics to Discuss with your Web Designer Before Starting a Project

As you embark on your journey of creating a website, there are many things to discuss with your web designer before beginning the project. This article will go through six essential topics to consider when meeting with your web designer.

hand holding graphic of brain in the palm of its hand against the backdrop of a cityscape

In The News | Digital Marketing | AI

Critical Thinking In An Age Of Artificial Intelligence

Here at Eternity, we’ve been exploring AI and how it can help our clients for years – and even more so lately as the technology improves. We know it’s important to think critically about AI and its potential implications for the marketing world. AI can be an invaluable tool if used strategically and responsibly, and leveraging its capabilities in combination with creative insight from human beings is a must for success. Let's consider some of the key issues around AI to keep in mind as it’s integrated into the marketing industry and the digital world.

Image of a digital futuristic blue butterfly

Digital Marketing

A Closer Look at Digital Transformation

Wondering what all the buzz is about when it comes to digital transformation? Here, we take a closer look at what it means for your business and some of the benefits you can expect.

Woman Smiling at Email Icon

5 Things Your Email List Wants You to Know

To ensure your email campaigns captivate readers, it's important to discover the topics they're eager to explore in their inbox. Success lies in understanding what kind of content resonates with them.

Eternity Team Photo

In The News

Meet The Team: Get To Know The Driven, Passionate People Behind Eternity

From the creative minds to the innovative problem solvers, every team member plays a crucial role in bringing your projects to life and driving results. Come meet the crew!

Social Media Manager Excited With Laptop and Emojis

Social Media

How to Write for Each Social Media Platform

To create a successful online presence, you'll need to know how to adjust your writing style according the social media platforms you're using.

user generated content - arial shot of 4 friends laying on a brightly colored blanket wearing wristbands and taking a selfie

Digital Marketing

What is User-Generated Content and Why Is it Important?

User-generated content is original, brand-specific content produced by users of your product or service. Generating marketing content can be a time-consuming and expensive process for a business, which is why user-generated content is quickly becoming a crucial component of digital marketing campaigns.

Thoughtful young seo manager looking away from open laptop sitting at workplace thinking about SEO

SEO | Optimization

6 Tips to Choose the Right SEO Keywords

Search engine optimization (SEO) can be a bit of a mystery. Creating content that will help people find you on Google is essential. Here are six tips for choosing the right SEO keywords for your business.

Illustration of a man and robot working together

Digital Marketing

Enhance Your Digital Marketing Strategy With Automation

As technology advances, so must our digital marketing strategies. Here are four ways you can use automation to take your marketing to the next level.

How To Make An Instagram Reel

Social Media

Tutorial: How to Make an Instagram Reel

Impress your followers by creating an Instagram Reel that captures the essence of what you offer as a business or brand. In this blog, you will learn how to craft captivating content with all the creative tools available on Instagram in just a few simple steps!

Eternity team working at table

Design | Digital Marketing | Social Media

Vivid Imagery is the Key to a Great Website

If you're a small business, expressive imagery is essential to standing out in the digital marketplace. Imagery are visual elements that are a representation of an idea. This can include photos, videos, illustrations, drawings, gifs and other graphics.

Office desk setup

Optimization | Digital Marketing

10 Tips For A Productive & Balanced Day Working From Home

Working from home definitely has its perks - However, It can also be quite challenging if you're not prepared. Here are 10 tips to help you have a productive and balanced day while working from home.

Hand holding a mobile phone with TikTok on screen

Social Media | SEO

TikTok SEO: What Is It and How Can You Use It To Boost Your Reach in 2023?

TikTok is far more than just another entertaining social media platform. Going into 2023, TikTok is positioned to become a powerful search engine that allows users to interact with the content they seek in an engaging way. In order to capitalize on the possibilities TikTok offers, having a TikTok SEO strategy is essential for any brand or creator looking to reach their target audience.

Blog

Design | In The News

2022: A Year in Review - What the Eternity Crew Accomplished

Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2022.

Email Marketing Trends 2023 Happy lady with black glasses smiling up at email envelopes

Optimization | Email Marketing

Email Marketing: 5 Trends & Best Practices to Watch in 2023

To get the best results out of your email marketing strategy, you need to stay up-to-date on the latest trends and best practices. We've got you covered. In this blog post, we'll talk about making the most out of your email marketing campaign and the up-and-coming email marketing trends for 2023.