The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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New

AI

How AI Helped Me Get Ready for My First Public Speaking Event

Discover real-world ways to use AI in your everyday work—without the overwhelm. This post shares practical, personal examples to help you get started with confidence.

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Content

To Engage Users Stop Writing in First Person

Shifting from a first-person to a third-person perspective in messaging can deliver powerful effects. Uncover its significant impact on enhancing user engagement.

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Google Ads | Site Launches | Optimization

Unveiling a New Website? Here's Your Google Ads Alignment Blueprint

Launching a new website is an exciting time for any business, and in order to help the new website maximize its full potential, you need to make sure you update your Google Ads in conjunction with the launch. We’ve compiled a checklist to help you make sure you don’t miss any of these important steps!

Social Media Research Data Analysis on Tablet

Digital Marketing | Content

The Best Resources for Conducting Social Media Research

Staying up-to-date on the latest trends in social media market research is essential to building a successful brand presence.

Blog

Workplace Culture

The Importance of Neurodiversity in the Workplace

In the ever-evolving landscape of the modern workplace, diversity and inclusion have become more than just buzzwords. They are strategic imperatives that drive innovation, productivity, and employee engagement.

flat vector sitemap

Optimization

The Power of a Well-Crafted Sitemap: Why Your Website Needs One

Discover why a well-crafted sitemap is essential. Learn how it improves SEO, enhances user experience, and serves as your website's blueprint. A must-read for optimizing your site's performance and customer engagement.

Social Media Reactions

Social Media

Cracking the Code: Mastering Shareable Social Media Content in 2023

In the fast-paced world of social media, creating content that stands out and inspires people to share has become an art. It's not enough to just post on social platforms anymore; you need to capture your audience's attention among countless other posts.

Searching on Google

SEO | Optimization | Digital Marketing | Content | Social Media

Where Does SEO Data Come From, Anyway?

Discover the sources of SEO data and learn actionable strategies for improving your content's search engine performance, empowering you to make informed decisions and drive sustainable growth in your online presence.

Close up of app icons on a phone with Google Ads app focused and centered

Google Ads | Digital Marketing | Optimization

Unlock the Power of Google Ads Copy: 4 Proven Tips for Optimal Results

Well-crafted copy in your Google Ads will captivate your audience, improve your click-through rate and drive conversions. There’s a lot riding on your copy, but don’t worry. There are proven techniques you can use to ensure your Google Ads pack a powerful punch, and we’ll cover those in this blog post.

white hat seo and black hat seo

Digital Marketing | SEO

Black Hat vs. White Hat SEO

There is no one-size-fits-all approach to SEO; strategies may vary depending on what best suits individual websites and brands. That being said, there is a fine line between experimenting with tactics that work for your website and manipulating search engine algorithms to increase your rankings. Learn how to tailor your SEO strategy to suit your website and brand while focusing on long-term success.

Blog

SEO | Content | Digital Marketing | AI

Unleash the Power of AI: How to Supercharge Your Blog Content Writing

Discover the power of AI in supercharging your blog content writing. Learn how AI tools can enhance your writing process, level the playing field for small businesses, and help produce engaging, SEO-friendly content. Overcome the challenges and revolutionize your blogging strategy with AI.

Social Media Reactions to Best Free Management Tools

Digital Marketing | Social Media

Best Free Social Media Management Tools in 2023

With 4.89 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry.

A group of 4 marketers sitting around a table with a laptop and pad of paper having a meeting

Digital Marketing | Google Ads | SEO | Social Media | Email Marketing

5 Reasons Why You Should Be Working With a Digital Marketing Agency

If you're running a business in today's digital age, it's essential to have a strong online presence. However, with the constant changes and updates to search engine algorithms and social media platforms, it can be challenging to keep up with the latest trends and best practices. That's where a digital marketer comes in.

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Email Marketing

Ready to Craft a Top-Notch Email Newsletter? Start Here!

When it comes to connecting with customers and establishing your brand, nothing delivers more bang for the buck than the monthly email newsletter. But what exactly makes for a great newsletter? There are some universal best practices that help make any newsletter a success, and we’ll explore those in this blog.

Wall of Stickers

Design | New Client

A Look Inside the Logo-Making Process

Logo design is something that a lot of people can do, but not everybody knows the ins and outs of how to navigate the collaborative effort between designer and client. Have no fear! We’re here to help explain what to expect when going through the logo making process.

Pinterest Home Page

Digital Marketing

Does Your Business Need a Pinterest?

Does your business need a presence on Pinterest? Well, maybe -- luckily, we're here to help you get the answer that works best for you.

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