The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
New
5 Things Your Email List Wants You to Know
To ensure your email campaigns captivate readers, it's important to discover the topics they're eager to explore in their inbox. Success lies in understanding what kind of content resonates with them.
Digital Marketing
Responsive Search Ads: Everything You Need to Know
Google search ads are changing in 2022, here’s how to prepare. Find a complete guide to responsive search ads anatomy, best practices, & how to run tests.
Digital Marketing
Everything You Need to Know About Keyword Intent
When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.
Digital Marketing | Social Media
3 Ways to Inspire Your Social Media Content Creation
Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.
Digital Marketing
Why Your Website Should Have a Blog
Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.
Digital Marketing
6 Tips for Writing Content Regularly
Here are six tips to help get yourself back on track and writing regularly again.
Design
Our Newest Crew Member - Jena Durell
On January 10th our crew grew once more, with the addition of Jena Durell as Google Ads Intern. Jena will be assisting Shawna Shortsleeve with Google Ads management.
In The News
Why it is important to show employee appreciation, and 10 ways how
Find out why employee appreciation is so important, and 10 easy recommendations to start today.
Design
2021: A Year in Review - What the Eternity Crew Accomplished
Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2021.
Design
4 SEO Mistakes That Small Businesses Make (and how to fix them)
SEO may feel like a daunting task for those just starting to play around with it. But it can actually be quite fun- if you avoid these 4 common SEO mistakes!
Design
Storytelling Through Brand Design
Your brand's identity, which is typically a narrative to be told to your audience, sets the stage for the customer experience.
Digital Marketing
Three More Social Media Accounts We Admire: Instagram Edition
Here at Eternity, we truly believe that if you want to make a successful social media strategy for your business, you need to first research what already works. And what’s the best way to do that research? By looking to your peers in your community. Don't worry, we have a list of examples ready for you to dive into right now.
Digital Marketing | SEO
Do Meta Descriptions Still Matter?
The short answer is: yes, meta descriptions matter and are still important for SEO, but carefully crafting a 160 character meta tag for every page of your site may not matter as much as we once thought.
Design
6 Things To Discuss With Your Web Developer Before Kickoff
We all know the importance of having a website for your business. But, did you know that it can make or break your company? Designing and developing a website for your company is an investment, which you want to ensure will be successful.
Digital Marketing
Facebook Updates, Controversies, “The Metaverse,” and the Impact
So…wait... what exactly is The Metaverse? And how does this impact your social media usage? Don’t worry, we’re breaking down Facebook’s latest update, their recent controversies, and how it all might impact you. Here’s what you need to know.
Digital Marketing
Does Your Business Need a Pinterest?
Does your business need a presence on Pinterest? We wish you could give you a “yes or no” answer, but when it comes to a unique platform like Pinterest, the answer is probably the one you’ve been dreading the most: maybe. But don't worry, we're here to help you break it down.