The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing

How To Rank Your Website In Google: Advice From 7 SEO Experts

Ranking your website in Google on the first page of Google can seem like a complex undertaking; mostly because it is!

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In The News

​Our Newest Crew Member - Shawna Shortsleeve

Eternity welcomes Shawna Shortsleeve to the Eternity team as our new Digital Marketing Assistant.

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Digital Marketing

​6 Copywriting Hacks to Boost Website Conversions

It is likely that you have a website not only for altruistic purposes but also to increase profit.

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Design

​Five Steps To Creating a Website Sitemap

The website sitemap is the step in the website project that will set the tone for your entire website. It is a hierarchical listing of a website’s pages, that includes details regarding the page intent, content and functionality.

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Design

​Why You Need A Website Wireframe First

As a website design and development business, we cannot stress enough the importance of developing a website wireframe. It is essentially the skeleton of your website.

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Design

​What is Influencer Marketing and How Can It Help Your Business?

Influencer Marketing is when your business partners with people of influence in order to help them with their online marketing.

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Digital Marketing

​How to Create a Content Calendar

All the best marketing campaigns started with a plan.

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In The News

2019: A Year in Review

2019 is practically behind us. But before we speed forward, we're taking a moment to look back and reflect on another year filled with growth, client success and website launches.

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In The News

Celebrating 20 Years

20 years ago, our Founder Mike Lannen made it his mission to make the web a better place.

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Optimization

How to Write SEO Friendly Blogs

Writing optimized blog posts for both the users and search engines requires skill. It can be time-consuming and difficult.

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In The News

How Eternity Gives Thanks

It is a time to give back to the community, show your appreciation to the ones you love, and spread kindness to everyone around you. 

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Optimization

How To Optimize Your Google My Business Listing

Google My Business is a free tool that lets you manage how your business appears on Google Search and Google Maps.

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Design

The Importance of Emojis

Welcome to 2019, where emojis are among the most important communication tool.

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Optimization

Google’s Most Important Algorithm Update in 5 Years: BERT

The most recent change named BERT, is one the the most impactful updates to the algorithm in the past 5 years.

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Design

How to Ask for Customer Reviews

Reviews can also help a company stand out among competitors and deliver insights into your business and your product or service.

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Design

How Does ADA Compliance Effect Your Website?

Do you know if your website is ADA compliant? Let us share some of our ADA expertise with you.