The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.
The Eternity Blog
Google Ads | Digital Marketing
Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits
The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.
6 Topics to Discuss with your Web Designer Before Starting a Project
As you embark on your journey of creating a website, there are many things to discuss with your web designer before beginning the project. This article will go through six essential topics to consider when meeting with your web designer.
In The News | Digital Marketing | AI
Critical Thinking In An Age Of Artificial Intelligence
Here at Eternity, we’ve been exploring AI and how it can help our clients for years – and even more so lately as the technology improves. We know it’s important to think critically about AI and its potential implications for the marketing world. AI can be an invaluable tool if used strategically and responsibly, and leveraging its capabilities in combination with creative insight from human beings is a must for success. Let's consider some of the key issues around AI to keep in mind as it’s integrated into the marketing industry and the digital world.
A Closer Look at Digital Transformation
Wondering what all the buzz is about when it comes to digital transformation? Here, we take a closer look at what it means for your business and some of the benefits you can expect.
5 Things Your Email List Wants You to Know
To ensure your email campaigns captivate readers, it's important to discover the topics they're eager to explore in their inbox. Success lies in understanding what kind of content resonates with them.
In The News
Meet The Team: Get To Know The Driven, Passionate People Behind Eternity
From the creative minds to the innovative problem solvers, every team member plays a crucial role in bringing your projects to life and driving results. Come meet the crew!
How to Write for Each Social Media Platform
To create a successful online presence, you'll need to know how to adjust your writing style according the social media platforms you're using.
What is User-Generated Content and Why Is it Important?
User-generated content is original, brand-specific content produced by users of your product or service. Generating marketing content can be a time-consuming and expensive process for a business, which is why user-generated content is quickly becoming a crucial component of digital marketing campaigns.
SEO | Optimization
6 Tips to Choose the Right SEO Keywords
Search engine optimization (SEO) can be a bit of a mystery. Creating content that will help people find you on Google is essential. Here are six tips for choosing the right SEO keywords for your business.
Enhance Your Digital Marketing Strategy With Automation
As technology advances, so must our digital marketing strategies. Here are four ways you can use automation to take your marketing to the next level.
Tutorial: How to Make an Instagram Reel
Impress your followers by creating an Instagram Reel that captures the essence of what you offer as a business or brand. In this blog, you will learn how to craft captivating content with all the creative tools available on Instagram in just a few simple steps!
Design | Digital Marketing | Social Media
Vivid Imagery is the Key to a Great Website
If you're a small business, expressive imagery is essential to standing out in the digital marketplace. Imagery are visual elements that are a representation of an idea. This can include photos, videos, illustrations, drawings, gifs and other graphics.
Optimization | Digital Marketing
10 Tips For A Productive & Balanced Day Working From Home
Working from home definitely has its perks - However, It can also be quite challenging if you're not prepared. Here are 10 tips to help you have a productive and balanced day while working from home.
Social Media | SEO
TikTok SEO: What Is It and How Can You Use It To Boost Your Reach in 2023?
TikTok is far more than just another entertaining social media platform. Going into 2023, TikTok is positioned to become a powerful search engine that allows users to interact with the content they seek in an engaging way. In order to capitalize on the possibilities TikTok offers, having a TikTok SEO strategy is essential for any brand or creator looking to reach their target audience.
Design | In The News
2022: A Year in Review - What the Eternity Crew Accomplished
Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2022.
Optimization | Email Marketing
Email Marketing: 5 Trends & Best Practices to Watch in 2023
To get the best results out of your email marketing strategy, you need to stay up-to-date on the latest trends and best practices. We've got you covered. In this blog post, we'll talk about making the most out of your email marketing campaign and the up-and-coming email marketing trends for 2023.