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The Eternity Blog
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Digital Marketing | Email Marketing
Subject Matters: How to Craft a Winning Email Subject Line
The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.
Digital Marketing
6 Tips for Writing Content Regularly
Here are six tips to help get yourself back on track and writing regularly again.
Digital Marketing
Three More Social Media Accounts We Admire: Instagram Edition
Here at Eternity, we truly believe that if you want to make a successful social media strategy for your business, you need to first research what already works. And what’s the best way to do that research? By looking to your peers in your community. Don't worry, we have a list of examples ready for you to dive into right now.
Digital Marketing | SEO
Do Meta Descriptions Still Matter?
The short answer is: yes, meta descriptions matter and are still important for SEO, but carefully crafting a 160 character meta tag for every page of your site may not matter as much as we once thought.
Digital Marketing
Facebook Updates, Controversies, “The Metaverse,” and the Impact
So…wait... what exactly is The Metaverse? And how does this impact your social media usage? Don’t worry, we’re breaking down Facebook’s latest update, their recent controversies, and how it all might impact you. Here’s what you need to know.
Digital Marketing
The Ultimate Digital Marketing Glossary - Terms To Know
The Ultimate Digital Marketing Glossary, 80 Terms You Should Know. PDF Downloads Included.
Digital Marketing | Google Ads
Does Google Ads Work For Small Businesses?
Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.
Digital Marketing | SEO
How To Write SEO Content That Ranks Well: A Complete Guide
Ready to learn how to write SEO content that ranks and increases the quality and quantity of your search traffic? Check out our complete guide here!
Digital Marketing | Social Media
Call Me... Maybe: When to Use a CTA in your Social Posts
So you want to promote your business on social media. Great. Just don't do it too much. We'll show you what we mean.
Digital Marketing
How To Write Content Regularly
We all know that content is king on the internet and SEO benefits of having fresh content are well documented. But how do you find time to write when there's so much else going on?
Digital Marketing | Google Ads
10 Best Practices For Google Text Ads
Advertising on Google is a great way to create brand awareness and generate new business. Here are ten best practices to keep in mind when creating your text ads for your Google Ads campaigns.
Digital Marketing | Social Media
How to Use Emojis in Your Social Media Strategy
When creating your social media strategy for your business, we suggest incorporating emojis into your plan. By thoughtfully using emojis in your social media, you can not only have some fun, but you can become an effective virtual communicator. We’ll show you what we mean.
Digital Marketing
3 Social Media Accounts We Admire (And Why You Should Too)
In order to craft the social media feed you want for your business, looking to your peers in the business community can help you get an idea of what works. Don’t know where to start in your competitor and peer research? We’ve compiled a list of social media accounts we deeply admire here at Eternity—just take a look to find your inspiration.
Digital Marketing
What is a Buyer Persona and How to Determine Who Your Buyer Persona is?
If you are here, you are likely wondering who your buyer persona is, and possibly even, what is a buyer persona. First and foremost, you must understand what a buyer persona is. A buyer persona is a fictional representation, or sketch, of your ideal customer. Every business has a buyer persona, sometimes even multiple.
Digital Marketing
Why You Should Be Using TikTok for Business in 2022
TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? The short answer is yes. Here's why.
Digital Marketing | Social Media
The Best Words to Use in your Social Captions
One of the best ways you can engage your audience is through social media. Whether it be on Facebook, Twitter, Instagram, or other platforms, captions are a great way to share what's happening in your life and show off your personality in the process.
