The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Google Ads | Optimization | Digital Marketing

Testing, Testing: Experimenting with Google Ads

Experimenting with different strategies can really increase the value of your Google Ads campaigns, and it doesn’t have to be intimidating. Here are three simple ways to start experimenting with Google Ads to maximize your marketing efforts.

A row of lightbulbs in a dark room.

Digital Marketing | Social Media

3 Ways to Inspire Your Social Media Content Creation

Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.

Typewriter with Eternity logo

Digital Marketing

Why Your Website Should Have a Blog

Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.

stock images for blogging

Digital Marketing

6 Tips for Writing Content Regularly

Here are six tips to help get yourself back on track and writing regularly again.

Phone in the grass. A heart is on its screen.

Digital Marketing

Three More Social Media Accounts We Admire: Instagram Edition

Here at Eternity, we truly believe that if you want to make a successful social media strategy for your business, you need to first research what already works. And what’s the best way to do that research? By looking to your peers in your community. Don't worry, we have a list of examples ready for you to dive into right now.

google search graphics representing do meta descriptions still matter

Digital Marketing | SEO

Do Meta Descriptions Still Matter?

The short answer is: yes, meta descriptions matter and are still important for SEO, but carefully crafting a 160 character meta tag for every page of your site may not matter as much as we once thought.

A neon Facebook logo on a wall

Digital Marketing

Facebook Updates, Controversies, “The Metaverse,” and the Impact

So…wait... what exactly is The Metaverse? And how does this impact your social media usage? Don’t worry, we’re breaking down Facebook’s latest update, their recent controversies, and how it all might impact you. Here’s what you need to know.

A large open book viewed from the side with glasses sitting next to it

Digital Marketing

The Ultimate Digital Marketing Glossary - Terms To Know

The Ultimate Digital Marketing Glossary, 80 Terms You Should Know. PDF Downloads Included.

Two women having a meeting at a desk discussing their small business

Digital Marketing | Google Ads

Does Google Ads Work For Small Businesses?

Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.

SEO Content Creation

Digital Marketing | SEO

How To Write SEO Content That Ranks Well: A Complete Guide

Ready to learn how to write SEO content that ranks and increases the quality and quantity of your search traffic? Check out our complete guide here!

Phone on a cord

Digital Marketing | Social Media

Call Me... Maybe: When to Use a CTA in your Social Posts

So you want to promote your business on social media. Great. Just don't do it too much. We'll show you what we mean.

Blog

Digital Marketing

How To Write Content Regularly

We all know that content is king on the internet and SEO benefits of having fresh content are well documented. But how do you find time to write when there's so much else going on?

Woman typing into a google search on her laptop sitting at her desk with flowers to her left and her phone and a pen to her right

Digital Marketing | Google Ads

10 Best Practices For Google Text Ads

Advertising on Google is a great way to create brand awareness and generate new business. Here are ten best practices to keep in mind when creating your text ads for your Google Ads campaigns.

Phone with a curious face emoji on the screen

Digital Marketing | Social Media

How to Use Emojis in Your Social Media Strategy

When creating your social media strategy for your business, we suggest incorporating emojis into your plan. By thoughtfully using emojis in your social media, you can not only have some fun, but you can become an effective virtual communicator. We’ll show you what we mean.

Digital Marketing

3 Social Media Accounts We Admire (And Why You Should Too)

In order to craft the social media feed you want for your business, looking to your peers in the business community can help you get an idea of what works. Don’t know where to start in your competitor and peer research? We’ve compiled a list of social media accounts we deeply admire here at Eternity—just take a look to find your inspiration.

customer purchase stock image

Digital Marketing

What is a Buyer Persona and How to Determine Who Your Buyer Persona is?

If you are here, you are likely wondering who your buyer persona is, and possibly even, what is a buyer persona. First and foremost, you must understand what a buyer persona is. A buyer persona is a fictional representation, or sketch, of your ideal customer. Every business has a buyer persona, sometimes even multiple.

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