The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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New

5 Things Your Email List Wants You to Know

To ensure your email campaigns captivate readers, it's important to discover the topics they're eager to explore in their inbox. Success lies in understanding what kind of content resonates with them.

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Digital Marketing

The Ultimate Digital Marketing Glossary - Terms To Know

The Ultimate Digital Marketing Glossary, 80 Terms You Should Know. PDF Downloads Included.

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Design

Tips for Designing a Better Homepage

Your homepage design is the first thing that someone sees when they visit your website. It's one of the most important pieces of content on your site, so it needs to be appealing and engaging.

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Digital Marketing | Google Ads

Does Google Ads Work For Small Businesses?

Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.

SEO Content Creation

Digital Marketing | SEO

How To Write SEO Content That Ranks Well: A Complete Guide

Ready to learn how to write SEO content that ranks and increases the quality and quantity of your search traffic? Check out our complete guide here!

Phone on a cord

Digital Marketing | Social Media

Call Me... Maybe: When to Use a CTA in your Social Posts

So you want to promote your business on social media. Great. Just don't do it too much. We'll show you what we mean.

Blog

Digital Marketing

How To Write Content Regularly

We all know that content is king on the internet and SEO benefits of having fresh content are well documented. But how do you find time to write when there's so much else going on?

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In The News

Women Owned Web Design Firm Vermont

Named Best Web Developer in Vermont by the Best of Business Awards, Eternity is proud to have a 50% female team in such a male-dominated industry.

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Digital Marketing | Google Ads

10 Best Practices For Google Text Ads

Advertising on Google is a great way to create brand awareness and generate new business. Here are ten best practices to keep in mind when creating your text ads for your Google Ads campaigns.

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Digital Marketing | Social Media

How to Use Emojis in Your Social Media Strategy

When creating your social media strategy for your business, we suggest incorporating emojis into your plan. By thoughtfully using emojis in your social media, you can not only have some fun, but you can become an effective virtual communicator. We’ll show you what we mean.

Blog

In The News

SEO Intern to Strategist: Eternity Promotes Isabelle Halpern

"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."

Digital Marketing

3 Social Media Accounts We Admire (And Why You Should Too)

In order to craft the social media feed you want for your business, looking to your peers in the business community can help you get an idea of what works. Don’t know where to start in your competitor and peer research? We’ve compiled a list of social media accounts we deeply admire here at Eternity—just take a look to find your inspiration.

customer purchase stock image

Digital Marketing

What is a Buyer Persona and How to Determine Who Your Buyer Persona is?

If you are here, you are likely wondering who your buyer persona is, and possibly even, what is a buyer persona. First and foremost, you must understand what a buyer persona is. A buyer persona is a fictional representation, or sketch, of your ideal customer. Every business has a buyer persona, sometimes even multiple.

TikTok for business 2022

Digital Marketing

Why You Should Be Using TikTok for Business in 2022

TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? The short answer is yes. Here's why.

Blog

Digital Marketing | Social Media

The Best Words to Use in your Social Captions

One of the best ways you can engage your audience is through social media. Whether it be on Facebook, Twitter, Instagram, or other platforms, captions are a great way to share what's happening in your life and show off your personality in the process.

Two people working at laptops reviewing a document

Digital Marketing | Google Ads

Google Ads Management: Account Audit Checklist

When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!