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The Eternity Blog
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Digital Marketing
The Top 8 Benefits Of Email Marketing For Small Businesses
An effective email marketing campaign allows you to build stronger relationships with your customers, promote new products or services, increase sales, and increase brand awareness.
Digital Marketing
7 Signs You Need a Marketing Agency
Who doesn't want to be the best at what they do? Sometimes it can be difficult to admit that you need help. But when it comes to something as important to your business as marketing, you don't want ego's getting in the way of success.
Optimization
Why You Should Repurpose Your Content
Repurposing content is one way that content marketers and business owners use to keep their content (and investment) alive and relevant for their audiences and their businesses.
Design
5 Mistakes to Avoid When Designing a Non-Profit Website
Non-profit websites are a very different animal than the average business website, and it's not just because of the content that they're expected to host. Non-profits have some unique challenges when it comes to designing their websites, and these five mistakes often lead to a poor user experience for visitors.
Digital Marketing
We Need to Make Social Media Social Again
It’s called “social” media for a reason. In pursuit of getting likes and followers and trying to reach new consumers and clients, we sometimes forget the very core of what social media is all about: connecting.
Design
Eternity Launched an App for Vermont Electric Co-op
Eternity is proud to announce a recent achievement with Vermont Electric Co-op! We built their website in 2020, and enjoyed working with each other so much, that they asked us to build an app for their outages page on their website.
Optimization
20 Things I Learned about SEO in 20 Years
Here’s what I’ve learned in the 20 years since I got into SEO.
Optimization
3 Quick Wins to Rank in Google
Here are three quick fixes you can immediately apply on your website to improve ranking on the search results pages.
Optimization
Core Web Vitals: What You Need To Know
There’s no denying it. Core Web Vitals are becoming an official ranking factor this spring. This means that starting in May 2021, Core Web Vitals will begin to have a real impact on your website - and whether that impact is helpful or harmful is up to your preparation. Yes, this is a big deal.
Digital Marketing
Do You Actually Need to Be on Every Social Media Platform? Probably Not.
The answer is in the title. As a business or small business, you probably don’t need to be on every single social platform. But if you don’t need to be on every platform, how do you know which ones to choose for your business social media strategy?
In The News
Eternity Wins Vermont Business Magazine's Best Website Developer Award 2021
We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2021 Vermont Business Magazine Best Website Developer Award!
Digital Marketing
Google Ads: Have A Goal In Mind
Before you start building your campaign, you need to make sure you have a goal in mind.
Digital Marketing
3 Ways to Use Video for Marketing
They say a picture is worth a thousand words, which must mean that video marketing has the opportunity to tell your audience all they need to know about your brand.
Optimization
The Single Most Important Rule in Copywriting
Copywriting is such a broad topic that trying to pick out one rule or aspect as the most important would be akin to trying to pick out the most important ingredient in a complex dish.
Digital Marketing
Your Guide to Taking Better Social Media Phone Photography
When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.
Optimization
How to Become a Better Storyteller
In this blog post, we will discuss several storytelling tips that will help to improve your overall storytelling process. Whether you decide to use them or not is entirely up to you, however, we have noticed a significant difference when applying these simple techniques!