The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Video Production

How to Edit Video Content Your Audience Will Engage With

Everyone knows the power of captivating video content. With tools such as Adobe Premiere Rush and CapCut, it’s easier than ever to produce content on the fly. However, creating engaging videos isn't just about shooting great footage—it's about mastering the art of editing. Here’s how you can edit video content that will keep your audience coming back for more.

Illustration of a man and robot working together

Digital Marketing

Enhance Your Digital Marketing Strategy With Automation

As technology advances, so must our digital marketing strategies. Here are four ways you can use automation to take your marketing to the next level.

How To Make An Instagram Reel

Social Media

Tutorial: How to Make an Instagram Reel

Impress your followers by creating an Instagram Reel that captures the essence of what you offer as a business or brand. In this blog, you will learn how to craft captivating content with all the creative tools available on Instagram in just a few simple steps!

Eternity team working at table

Design | Digital Marketing | Social Media

Vivid Imagery is the Key to a Great Website

If you're a small business, expressive imagery is essential to standing out in the digital marketplace. Imagery are visual elements that are a representation of an idea. This can include photos, videos, illustrations, drawings, gifs and other graphics.

Office desk setup

Optimization | Digital Marketing

10 Tips For A Productive & Balanced Day Working From Home

Working from home definitely has its perks - However, It can also be quite challenging if you're not prepared. Here are 10 tips to help you have a productive and balanced day while working from home.

Hand holding a mobile phone with TikTok on screen

Social Media | SEO

TikTok SEO: What Is It and How Can You Use It To Boost Your Reach in 2023?

TikTok is far more than just another entertaining social media platform. Going into 2023, TikTok is positioned to become a powerful search engine that allows users to interact with the content they seek in an engaging way. In order to capitalize on the possibilities TikTok offers, having a TikTok SEO strategy is essential for any brand or creator looking to reach their target audience.

Blog

Design | In The News

2022: A Year in Review - What the Eternity Crew Accomplished

Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2022.

Email Marketing Trends 2023 Happy lady with black glasses smiling up at email envelopes

Optimization | Email Marketing

Email Marketing: 5 Trends & Best Practices to Watch in 2023

To get the best results out of your email marketing strategy, you need to stay up-to-date on the latest trends and best practices. We've got you covered. In this blog post, we'll talk about making the most out of your email marketing campaign and the up-and-coming email marketing trends for 2023.

Businesswoman Pointing to Her Computer and Smiling

Design | Digital Marketing | Optimization

5 Ways to Make Your Ad Copy Irresistible

Creating effective ad copy is one of the keys to success in digital marketing. With these 5 helpful tips, you'll have the tools that you need for crafting captivating headlines, beautiful landing pages and more. Whether it's a Google Ads campaign or simply boosting your social media presence through clever posts, taking your time to craft compelling ad copy provides serious rewards.

A neon sign on a brick wall displays the text,

Optimization

Get More Traffic to Your Website in 2023: Top 6 Critical Website Optimization Strategies

If properly implemented, website optimization factors will guarantee your success in 2023 and beyond. In this post, we will break down key optimization factors that will drive more traffic to your website.

Working at laptop

Design

10 Website Design Trends We Will See in 2023

As the year wraps up, the Eternity team is not only reflecting on our past projects, but looking into the future as well. We're always excited to see the new and creative ways designers reimagine websites, so we took a look at some of the trends that will be popular in 2023.

Doctor with stethoscope checking a laptop's health

Optimization

10 Ways to Improve the Health of Your Website

The health of a website requires planning and effort, but it's worth it in the long run. We've put together ten ways to improve your website's health and boost your SEO ranking, visitor engagement, and overall web presence.

Group of women working around a desk with a laptop

Social Media

5 Reasons Why You Should Be Creating Video Content on Social Media: Tips and Tools

If you're not creating video content, you're missing out on one of the most popular social media trends at the moment. Videos are engaging, and they can help you to reach a wider audience. In this blog post, we'll explain why video content is so popular, and we'll provide some tips for getting started. So if you're ready to start creating videos, keep reading!

google knows everything about you hand holding a samsung smart phone with the google apps icons on the phone's screen, with a google search homepage in the background

In The News

Google Knows Everything About You

It's no secret that Google is tracking its users and collecting lots of information about them. But have you ever considered exactly what kind of information Google knows about you and what they're doing with it? Let's take a closer look at the data Google collects from its users, where they’re getting all the data, and how to control what you share.

Group of friends with laptop

Design

5 Reasons Why Website Design Can Impact Your Business

Having a killer website is essential for any business in today's digital world. Your homepage is often the first point of contact between you and your potential customers, so investing in a great design is important. Explore five ways that your website design can impact your business.

Woman Listening to Podcast with Headphones and Phone on a Couch with Coffee

Design | Digital Marketing | SEO | Google Ads

10 Podcasts That Every Digital Marketer Should Listen to

We put together this list of 10 must-listen podcasts for digital marketers. From the latest news and trends to actionable tips and tactics, these shows will keep you informed and inspired.

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