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The Eternity Blog
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Digital Marketing
Rethinking Your Marketing Strategy
Like it or not, marketing continues to play a pivotal role in the success of a business. With all of the uncertainty in the world at the moment, you may be contemplating pausing your marketing campaigns to save money. You may have also convinced yourself that there is no market for your product or service. However, we recommend taking this chaotic time and turning it into an opportunity for change and growth.
Digital Marketing
SEO vs. Social Media: Which Drives More Leads?
You have probably wondered: between SEO and social media, which drives more leads? Let's discuss.
Digital Marketing
How to Get Started with Retargeting
The fact that 96% of people who come to your website are not ready to buy is enough to keep you up at night.
Optimization
12 Ways to Make Your Website More Competitive
As the number of websites online increase every day, you want to make sure your website continues standing out.
Design
Don’t Follow Your Heart When Naming Your Business
Given that you are likely to be as emotionally invested in your business you may be inclined to give it a name after your own heart.
Optimization
6 Phases of the Web Design and Development Process
Designing and developing a website works best when the developer steers clear of the one-size-fits-all approach.
Design
Avoid These 4 Web Design Mistakes to Improve Your Conversion Rate
Worried about your website’s conversion rate? Here are 4 web design mistakes you may need to correct.
Digital Marketing
Awesome Tools for Generating Content Ideas for Your Blog
Overcome your writer’s block with these awesome tools for generating content ideas for your blog.
Optimization
You Should Know Your Competitor’s Brand As Well As Your Own
Business can often be described as a battle between two or more companies vying to serve the same public. How can you win?
Optimization
Google to Charge for “Google My Business”?
We have stressed several times on how Google My Business is an essential and Free resource. However, that may be about to change.
Optimization
4 Things to Do If Your Google Rankings Drop
Website slipping down the rankings? Don’t panic; here are 4 things you can do to get back on top!
Digital Marketing
7 Secrets to Spring Clean Your Marketing Efforts
Spring! What a great time of renewal and revaluation — especially when it comes to your marketing.
Design
8 Essential Web Design Questions Which Companies Should Ask Clients
Here are 8 questions you should communicate with your potential web designer.
Optimization
Super Charge Your Marketing and PR with Social Good
More than ever before, consumers consider the brands they patronize as an extension of their values.
Digital Marketing
12 Ways to Improve Your Local SEO Right Now
More people are finding the products and services they need primarily by searching for them through Google.
Digital Marketing
6 Website Metrics Every Business Should Track
Measure Measure Measure—it’s the only way to know what works for your site and what does not.