The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Google Search and search bar with Google Ads Grant Program in the search bar


Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

Businesswoman Pointing to Her Computer and Smiling

Design | Digital Marketing | Optimization

5 Ways to Make Your Ad Copy Irresistible

Creating effective ad copy is one of the keys to success in digital marketing. With these 5 helpful tips, you'll have the tools that you need for crafting captivating headlines, beautiful landing pages and more. Whether it's a Google Ads campaign or simply boosting your social media presence through clever posts, taking your time to craft compelling ad copy provides serious rewards.

A neon sign on a brick wall displays the text,


Get More Traffic to Your Website in 2023: Top 6 Critical Website Optimization Strategies

If properly implemented, website optimization factors will guarantee your success in 2023 and beyond. In this post, we will break down key optimization factors that will drive more traffic to your website.

Working at laptop


10 Website Design Trends We Will See in 2023

As the year wraps up, the Eternity team is not only reflecting on our past projects, but looking into the future as well. We're always excited to see the new and creative ways designers reimagine websites, so we took a look at some of the trends that will be popular in 2023.

Doctor with stethoscope checking a laptop's health


10 Ways to Improve the Health of Your Website

The health of a website requires planning and effort, but it's worth it in the long run. We've put together ten ways to improve your website's health and boost your SEO ranking, visitor engagement, and overall web presence.

Group of women working around a desk with a laptop

Social Media

5 Reasons Why You Should Be Creating Video Content on Social Media: Tips and Tools

If you're not creating video content, you're missing out on one of the most popular social media trends at the moment. Videos are engaging, and they can help you to reach a wider audience. In this blog post, we'll explain why video content is so popular, and we'll provide some tips for getting started. So if you're ready to start creating videos, keep reading!

google knows everything about you hand holding a samsung smart phone with the google apps icons on the phone's screen, with a google search homepage in the background

In The News

Google Knows Everything About You

It's no secret that Google is tracking its users and collecting lots of information about them. But have you ever considered exactly what kind of information Google knows about you and what they're doing with it? Let's take a closer look at the data Google collects from its users, where they’re getting all the data, and how to control what you share.

Group of friends with laptop


5 Reasons Why Website Design Can Impact Your Business

Having a killer website is essential for any business in today's digital world. Your homepage is often the first point of contact between you and your potential customers, so investing in a great design is important. Explore five ways that your website design can impact your business.

Woman Listening to Podcast with Headphones and Phone on a Couch with Coffee

Design | Digital Marketing | SEO | Google Ads

10 Podcasts That Every Digital Marketer Should Listen to

We put together this list of 10 must-listen podcasts for digital marketers. From the latest news and trends to actionable tips and tactics, these shows will keep you informed and inspired.

A group of people leaning over a table that is displaying graphic elements including the word

Digital Marketing

7 Digital Trends for Small Businesses to Watch in 2023

We are thrilled to share the 7 trends that are capturing our attention and how you can start implementing them as the new year rolls in.

KatieLazarusApple Orchard

In The News

Welcoming Katie Lazarus to Eternity

We're excited to welcome Katie Lazarus who recently joined the Eternity Crew as the new Content and SEO Specialist!

Scrabble Blocks Spelling Social Media Marketing

Social Media

The 5-Step Social Media Strategy That Will Take Your Small Business To The Next Level

There’s no question about it – having a social media strategy for your small business is essential for increasing brand awareness, driving sales, and reaching your target audience. Learn more about how you can do this in five simple steps.

Email Marketing for small business with finger on tablet and email icons floating into a yellow background

Digital Marketing | Email Marketing

Case Study: How We Built An Email Marketing Campaign For Our Small Business Client

We were excited to get a successful email marketing campaign up and running for our client, small business owner John DiCarlo of Sunflower Natural Foods. And now we want to tell you how we did it.

Sophie Bodnar Team Member

In The News

Welcoming Sophie Bodnar to Eternity

Welcoming Sophie Bodnar who recently joined the Eternity Crew as the new Digital Marketing Assistant.

Digital Marketing Graphics with little icons

Digital Marketing | Google Ads | SEO | Social Media | Optimization

How Much To Spend On Digital Marketing

The amount you should spend depends on a variety of factors, including your industry, target market, & marketing goals. Learn more about how much you should spend.

SEO spelled using wooden blocks next to content, keywords, links and blogs signs

Optimization | SEO

How To Make The Most Of Your Content & Improve SEO

SEO is an important part of any content marketing campaign. By optimizing your content for search engines, you can help your target audience find your site more easily.