The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing

How Can Content Marketing Help a Business?

Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.

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Optimization

Core Web Vitals: What You Need To Know

There’s no denying it. Core Web Vitals are becoming an official ranking factor this spring. This means that starting in May 2021, Core Web Vitals will begin to have a real impact on your website - and whether that impact is helpful or harmful is up to your preparation. Yes, this is a big deal.

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Digital Marketing

Do You Actually Need to Be on Every Social Media Platform? Probably Not.

The answer is in the title. As a business or small business, you probably don’t need to be on every single social platform. But if you don’t need to be on every platform, how do you know which ones to choose for your business social media strategy?

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In The News

Eternity Wins Vermont Business Magazine's Best Website Developer Award 2021

We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2021 Vermont Business Magazine Best Website Developer Award!

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Digital Marketing

Google Ads: Have A Goal In Mind

Before you start building your campaign, you need to make sure you have a goal in mind.

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Digital Marketing

3 Ways to Use Video for Marketing

They say a picture is worth a thousand words, which must mean that video marketing has the opportunity to tell your audience all they need to know about your brand.

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Optimization

The Single Most Important Rule in Copywriting

Copywriting is such a broad topic that trying to pick out one rule or aspect as the most important would be akin to trying to pick out the most important ingredient in a complex dish.

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Digital Marketing

Your Guide to Taking Better Social Media Phone Photography

When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.

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Optimization

How to Become a Better Storyteller

In this blog post, we will discuss several storytelling tips that will help to improve your overall storytelling process. Whether you decide to use them or not is entirely up to you, however, we have noticed a significant difference when applying these simple techniques!

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Optimization

How to Use Google Autocomplete for SEO

Google autocomplete is one of the most powerful tools you could have in your SEO arsenal, one that marketers and other SEO professionals have been taking advantage of for years.

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Digital Marketing

Consider Using GIFS in your Social Media Marketing

Everyone loves a good GIF to make you laugh in the middle of a chaotic day. GIFS are not only fun and creative, but they are also a great addition to your social media marketing strategy. 

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Digital Marketing

What Kind of Google Ads Campaign Is Best For You?

One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.

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Digital Marketing

The Truth About Organic Social Media: It Takes Time

Whether you have a personal Facebook where you keep up with your friends or you’re running an Instagram account for your small business, we all have an idea of how social media works: You make a post, people see the post, and you might get some likes. Yet there is one thing about social media we need to debunk: The idea of instant social media success.

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Digital Marketing

The Anatomy of A Google Search Ad

Do You Know The Different Parts That Make Up A Google Search Ad? If you’ve ever searched for anything on Google you’ve likely seen an ad before, but do you know the different parts of an ad?

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Design

5 Landing Page Tips for your Holiday Promotions

The holidays are never-ending, and Valentine's Day is right around the corner. When it comes to the holidays, your marketing strategy should adjust to reflect the holiday at play.

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Digital Marketing

How to Reach your Audience with Location-Based Targeting

Location-based targeting is when you deliver content to a consumer through mobile or web by using location-based information about that individual.