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The Eternity Blog
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Boost Your Business: The Untapped Potential of a Website Audit
Discover how a thorough website audit can improve user experience, skyrocket conversions and boost your business's digital success.
Optimization | SEO
How To Make The Most Of Your Content & Improve SEO
SEO is an important part of any content marketing campaign. By optimizing your content for search engines, you can help your target audience find your site more easily.
In The News
Welcoming Kalei Winfield to Eternity
We're thrilled to have Kalei Winfield join the Eternity crew as our new web design and developer!
Digital Marketing | Google Ads
What Are Google Ads Keyword Match Types and How Should You Use Them
There are three different keyword match types to choose from when advertising with Google Ads, each with its own advantages and disadvantages.
Digital Marketing | Email Marketing
The Top 8 Benefits Of Email Marketing For Small Businesses
An effective email marketing campaign allows you to build stronger relationships with your customers, promote new products or services, increase sales, and increase brand awareness.
Digital Marketing | Google Ads
Why You Shouldn't Search For Your Own Google Ads
There are a few reasons why searching for your own ads has a negative impact on your Google Ads campaign. In this blog post, we'll discuss why trying to find your own Google Ads is a bad idea.
Digital Marketing | Google Ads | SEO | Social Media
What's Missing From Your Digital Marketing Strategy?
The Digital Marketing Puzzle: All the Pieces You Need to Complete Your Digital Marketing Strategy.
Design
Website Design Tips for Small Businesses
An aesthetically pleasing website can be the difference between converting visitors into customers. In this article, we'll explore why design matters and provide tips for making your business's online presence stand out in a competitive field!
Digital Marketing
Brand Archetypes: What Are They And Why Are They Important?
A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.
Optimization | SEO
Best Practices for On-Page and Off-Page SEO
On-page SEO refers to the optimization of a website’s content and code in order to improve its ranking on SERPs. This includes optimizing title tags, meta descriptions, header tags, and images. Off-page SEO, on the other hand, refers to the optimization of a website’s link profile. This includes link building, which is the process of acquiring links from websites.
Google Ads | Digital Marketing
Google Ads Extensions: Best Practices & Why You Should Be Using Them
Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. They give you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user.
Digital Marketing
How Can Content Marketing Help a Business?
Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.
Digital Marketing | Google Ads
Google Ads - 6 Things You Can Do Today To Improve Your Ad Campaigns
There are billions of Google searches every day, each of them an opportunity to connect with a potential customer. By following these simple steps, you can increase the likelihood that the connection a customer makes will be with you!
Digital Marketing | Social Media
Organic vs. Paid Social Media: What's the Difference?
Paid social media and organic social media are two different things, and it's important to understand the difference between the two.
In The News
Welcoming Holly Buttura to Eternity
We are pleased to welcome Holly Buttura to the Eternity team, as our new Content & SEO Specialist. Get to know Holly through the blog, or get in contact with us if you are interested in working together.
In The News
The Surprising History of "Hello": Origins and Evolution of the Greeting
What do you say when you answer the phone? If you're like most people, you say "hello." It's such a common, everyday word. But where did it come from?