The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Design

Tips for Designing a Better Homepage

Your homepage design is the first thing that someone sees when they visit your website. It's one of the most important pieces of content on your site, so it needs to be appealing and engaging.

Blog

Design

How To Make Remote Working Successful for your Business

The Eternity crew has been working remotely full-time for nearly ten months, and we have experienced a series of trials and tribulations throughout that time.

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Design

5 Tips for Your Social Media Videos in 2021

With the sensation that is TikTok and the addition of Reels on Instagram, 2020 made it clear that social platforms today are trending towards more and more video sharing.

Blog

Optimization

To Engage Users, Stop Writing in First Person

Don’t you just love talking about yourself?

Blog

Design

20 Milestones in 20 Years: How Eternity Grew Out of a Dorm Room

2020 has been quite the year, but for Eternity it was a year of reflection. We have been in business for 20 years now, and have experienced an immense amount of growth throughout that time.

Blog

Design

Developing an Instagram Marketing Strategy

There are over 8 million business profiles on Instagram, making the app a hub for brands. Instagram marketing is a necessity, not only because it is a useful tool for many businesses, but also because it is growing more commonly used by an array of users from a wide list of demographics.

Blog

Digital Marketing

Why You Should Be Sending an Email Newsletter

Email newsletters are a great way to connect with your customers and increase sales. If your email newsletters are effective, it can have a very positive influence on your business.

Blog

Optimization

How to Do a Website Audit and Why You Should

With 2020 coming to a close, it is the perfect time of year to reflect and anticipate.

Blog

In The News

New Hire - Isabelle Halpern as SEO Intern

With all of the changes that 2020 has brought, it is almost remarkable to think that this year is wrapping up. Believe it or not, the new year is just around the corner, and we are so excited to share that we will be welcoming a new team member in early 2021.

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Design

Best Collaboration Software | Slack

Our team at Eternity implemented Slack two years ago, and have built our process around the software itself.

Blog

Design

User Experience Will Affect Your Google Rankings Starting in 2021

Google announced in May that the stage was almost set to introduce a new ranking factor into the algorithm.

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Digital Marketing

How to Increase the Brand Value of Your Website

With the world of the web constantly evolving, it is important to continue to build a brand value that consumers will remember a level of awareness that will attract new customers.

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Digital Marketing

The History of the Hashtag

If there’s one character that is recognizable on the internet, to both young and old, it’s this one: #. The Hashtag.

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Optimization

Why Right Now is the Best Time to Invest in Employee Appreciation: 10 Ideas

Many companies do not place enough value on making sure their employees feel appreciated and valued. But that should not be the case. There are many benefits that come with employee appreciation.

Blog

Digital Marketing

Should You Be Doing Print Advertising? Shoutout to CW Print & Design!

We all know that the COVID-19 pandemic has encouraged an extreme shift in marketing and advertising. Many people are still wondering if print advertising is still worth it?

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Digital Marketing

7 Benefits of Google Ads to Grow Your Business

Google Ads fit into an overall online marketing strategy like hands into a glove. There are very few other advertising platform that come close, talk less of measuring up, to the efficiency of Google Ads as a strategy for getting leads and boosting sales.