The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Design | Optimization | Digital Marketing | Content

Writing a Compelling Call-to-Action for Your Website

Designing call-to-actions that draw in your audience can lead to increased engagement, higher conversion rates and a stronger connection with your audience.

Video camera on pink and blue background

Digital Marketing

Instagram Update Forecasts Video-Forward Social Media

Instagram’s latest 2021 update should be taken as a forecast: The video storm is here. Instead of raining cats and dogs, it’s raining clicks and views. In order to weather this storm, it’s imperative that you intentionally incorporate video into your social media strategy (and we're here to help).

Man in a city center looking up at skyscrapers covered in advertisements

Digital Marketing | Google Ads

Best Practices For Google Display Banner Ads

Google's Display Network is a vast compilation of websites, videos, and apps, over 2 million! Use it to find the right audience for your company's products or services with complete control over creatives in these campaigns.

drawing of wrench adjusting a search engine search bar to represent SEO for meta descriptions

Digital Marketing

5 Critical Tips for Optimizing Your Meta Descriptions Properly

It is no secret that meta descriptions are important for ranking well in search engines. However, many people don't know how to optimize them correctly and make the most of this powerful tool.

content creation

Digital Marketing

How to Choose Content that will Turn Visitors into Customers

Are you looking for content ideas? You might be asking, “What should I post?” or “What's the best type of content?” Well, we've got your answer! This article will go over some different types of content and how they can help grow your blog.

Woman with post-it notes and a laptop

Digital Marketing

How to Be an Educator on Social Media

Educational posts take careful consideration when incorporating into your social media strategy. Not only do you want the post to be interesting, you want the information to be useful (and, of course, correct). Luckily we have a few quick tips on how you can become a trusted educator on your social channels.

Taking notes on paper while looking at a laptop

Digital Marketing

How To Prepare Your Website For Google Ads: 10 Tips

If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in. This can help to ensure your Google Ads Campaign has a strong start. Here are 10 tips to get you started.

young lady sleeping in bed with a red alarm clock

Digital Marketing | SEO

SEO Results Don’t Happen Overnight

You Can't Expect SEO Results Overnight. We know you're eager to get your website ranking in Google, but the truth is that it will take time.

Young lady with glasses and flannel shirt using a laptop

Digital Marketing

7 Signs You Need a Marketing Agency

Who doesn't want to be the best at what they do? Sometimes it can be difficult to admit that you need help. But when it comes to something as important to your business as marketing, you don't want ego's getting in the way of success.

three people looking at a computer. Photo by John Schnobrich on Unsplash

Digital Marketing

We Need to Make Social Media Social Again

It’s called “social” media for a reason. In pursuit of getting likes and followers and trying to reach new consumers and clients, we sometimes forget the very core of what social media is all about: connecting.

Image of someone erasing Facebook

Digital Marketing

Do You Actually Need to Be on Every Social Media Platform? Probably Not.

The answer is in the title. As a business or small business, you probably don’t need to be on every single social platform. But if you don’t need to be on every platform, how do you know which ones to choose for your business social media strategy?


Digital Marketing | Google Ads

Google Ads: Have A Goal In Mind

Before you start building your campaign, you need to make sure you have a goal in mind.


Digital Marketing

3 Ways to Use Video for Marketing

They say a picture is worth a thousand words, which must mean that video marketing has the opportunity to tell your audience all they need to know about your brand.

Phone photography

Digital Marketing

Your Guide to Taking Better Social Media Phone Photography

When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.


Digital Marketing

Consider Using GIFS in your Social Media Marketing

Everyone loves a good GIF to make you laugh in the middle of a chaotic day. GIFS are not only fun and creative, but they are also a great addition to your social media marketing strategy. 


Digital Marketing | Google Ads

What Kind of Google Ads Campaign Is Best For You?

One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.