The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Social Media Research Data Analysis on Tablet

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Digital Marketing | Content

The Best Resources for Conducting Social Media Research

Staying up-to-date on the latest trends in social media market research is essential to building a successful brand presence.

Young lady with glasses and flannel shirt using a laptop

Digital Marketing

7 Signs You Need a Marketing Agency

Who doesn't want to be the best at what they do? Sometimes it can be difficult to admit that you need help. But when it comes to something as important to your business as marketing, you don't want ego's getting in the way of success.

three people looking at a computer. Photo by John Schnobrich on Unsplash

Digital Marketing

We Need to Make Social Media Social Again

It’s called “social” media for a reason. In pursuit of getting likes and followers and trying to reach new consumers and clients, we sometimes forget the very core of what social media is all about: connecting.

Image of someone erasing Facebook

Digital Marketing

Do You Actually Need to Be on Every Social Media Platform? Probably Not.

The answer is in the title. As a business or small business, you probably don’t need to be on every single social platform. But if you don’t need to be on every platform, how do you know which ones to choose for your business social media strategy?

Blog

Digital Marketing | Google Ads

Google Ads: Have A Goal In Mind

Before you start building your campaign, you need to make sure you have a goal in mind.

Blog

Digital Marketing

3 Ways to Use Video for Marketing

They say a picture is worth a thousand words, which must mean that video marketing has the opportunity to tell your audience all they need to know about your brand.

Phone photography

Digital Marketing

Your Guide to Taking Better Social Media Phone Photography

When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.

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Digital Marketing

Consider Using GIFS in your Social Media Marketing

Everyone loves a good GIF to make you laugh in the middle of a chaotic day. GIFS are not only fun and creative, but they are also a great addition to your social media marketing strategy. 

Blog

Digital Marketing | Google Ads

What Kind of Google Ads Campaign Is Best For You?

One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.

photo of zero social media likes

Digital Marketing

The Truth About Organic Social Media: It Takes Time

Whether you have a personal Facebook where you keep up with your friends or you’re running an Instagram account for your small business, we all have an idea of how social media works: You make a post, people see the post, and you might get some likes. Yet there is one thing about social media we need to debunk: The idea of instant social media success.

Man searching on google on a laptop

Digital Marketing | Google Ads

The Anatomy of A Google Search Ad

Do You Know The Different Parts That Make Up A Google Search Ad? If you’ve ever searched for anything on Google you’ve likely seen an ad before, but do you know the different parts of an ad?

Blog

Digital Marketing

How to Reach your Audience with Location-Based Targeting

Location-based targeting is when you deliver content to a consumer through mobile or web by using location-based information about that individual.

Woman on Social Media

Digital Marketing

Why You Shouldn’t Be Using Popular Hashtags

Yes, you read that title correctly. You shouldn’t be using popular hashtags.

Working together

Digital Marketing

It Takes a Village: Meet our Community Partners

You simply can’t do it all—you know what we mean? As a company that focuses on community building and creating relationships that last, well, for eternity, we proudly connect with other amazing crews to fill in those few gaps.

Blog

Digital Marketing

What is the Perfect Digital Ad Frequency?

Finding the perfect digital ad frequency is essential for the success of your business.

Blog

Digital Marketing

How Online Reviews Help Your Local Business

91% of people go online to read extensively about what people are saying about your business and the way it operates. And 84% of people trust these reviews as much as they do the reports they get from trusted friends.