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The Eternity Blog
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Google Ads | Digital Marketing
Understanding Your Google Ads Account Structure
At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.
Design | Digital Marketing | Optimization
5 Ways to Make Your Ad Copy Irresistible
Creating effective ad copy is one of the keys to success in digital marketing. With these 5 helpful tips, you'll have the tools that you need for crafting captivating headlines, beautiful landing pages and more. Whether it's a Google Ads campaign or simply boosting your social media presence through clever posts, taking your time to craft compelling ad copy provides serious rewards.
Optimization
Get More Traffic to Your Website in 2023: Top 6 Critical Website Optimization Strategies
If properly implemented, website optimization factors will guarantee your success in 2023 and beyond. In this post, we will break down key optimization factors that will drive more traffic to your website.
Design
10 Website Design Trends We Will See in 2023
As the year wraps up, the Eternity team is not only reflecting on our past projects, but looking into the future as well. We're always excited to see the new and creative ways designers reimagine websites, so we took a look at some of the trends that will be popular in 2023.
Optimization
10 Ways to Improve the Health of Your Website
The health of a website requires planning and effort, but it's worth it in the long run. We've put together ten ways to improve your website's health and boost your SEO ranking, visitor engagement, and overall web presence.
Social Media
5 Reasons Why You Should Be Creating Video Content on Social Media: Tips and Tools
If you're not creating video content, you're missing out on one of the most popular social media trends at the moment. Videos are engaging, and they can help you to reach a wider audience. In this blog post, we'll explain why video content is so popular, and we'll provide some tips for getting started. So if you're ready to start creating videos, keep reading!
In The News
Google Knows Everything About You
It's no secret that Google is tracking its users and collecting lots of information about them. But have you ever considered exactly what kind of information Google knows about you and what they're doing with it? Let's take a closer look at the data Google collects from its users, where they’re getting all the data, and how to control what you share.
Design
5 Reasons Why Website Design Can Impact Your Business
Having a killer website is essential for any business in today's digital world. Your homepage is often the first point of contact between you and your potential customers, so investing in a great design is important. Explore five ways that your website design can impact your business.
Design | Digital Marketing | SEO | Google Ads
10 Podcasts That Every Digital Marketer Should Listen to
We put together this list of 10 must-listen podcasts for digital marketers. From the latest news and trends to actionable tips and tactics, these shows will keep you informed and inspired.
Digital Marketing
7 Digital Trends for Small Businesses to Watch in 2023
We are thrilled to share the 7 trends that are capturing our attention and how you can start implementing them as the new year rolls in.
In The News
Welcoming Katie Lazarus to Eternity
We're excited to welcome Katie Lazarus who recently joined the Eternity Crew as the new Content and SEO Specialist!
Social Media
The 5-Step Social Media Strategy That Will Take Your Small Business To The Next Level
There’s no question about it – having a social media strategy for your small business is essential for increasing brand awareness, driving sales, and reaching your target audience. Learn more about how you can do this in five simple steps.
Digital Marketing | Email Marketing
Case Study: How We Built An Email Marketing Campaign For Our Small Business Client
We were excited to get a successful email marketing campaign up and running for our client, small business owner John DiCarlo of Sunflower Natural Foods. And now we want to tell you how we did it.
In The News
Welcoming Sophie Bodnar to Eternity
Welcoming Sophie Bodnar who recently joined the Eternity Crew as the new Digital Marketing Assistant.
Digital Marketing | Google Ads | SEO | Social Media | Optimization
How Much To Spend On Digital Marketing
The amount you should spend depends on a variety of factors, including your industry, target market, & marketing goals. Learn more about how much you should spend.
Optimization | SEO
How To Make The Most Of Your Content & Improve SEO
SEO is an important part of any content marketing campaign. By optimizing your content for search engines, you can help your target audience find your site more easily.
