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Digital Marketing | Content | In The News | SEO | Optimization | AI
With Everyone Using AI, How to Make Your Business Stand Out
Businesses that take the time to understand their customers on an individual level and provide human expertise will not only improve customer satisfaction, but also build brand loyalty and generate positive word-of-mouth.
Google Ads | Digital Marketing
Google Ads Extensions: Best Practices & Why You Should Be Using Them
Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. They give you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user.
Digital Marketing
How Can Content Marketing Help a Business?
Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.
Digital Marketing | Google Ads
Google Ads - 6 Things You Can Do Today To Improve Your Ad Campaigns
There are billions of Google searches every day, each of them an opportunity to connect with a potential customer. By following these simple steps, you can increase the likelihood that the connection a customer makes will be with you!
Digital Marketing | Social Media
Organic vs. Paid Social Media: What's the Difference?
Paid social media and organic social media are two different things, and it's important to understand the difference between the two.
In The News
Welcoming Holly Buttura to Eternity
We are pleased to welcome Holly Buttura to the Eternity team, as our new Content & SEO Specialist. Get to know Holly through the blog, or get in contact with us if you are interested in working together.
In The News
The Surprising History of "Hello": Origins and Evolution of the Greeting
What do you say when you answer the phone? If you're like most people, you say "hello." It's such a common, everyday word. But where did it come from?
Digital Marketing
The 10 Best Online Courses on Digital Marketing (Free & Paid)
In this blog post, you'll find information about the best digital marketing courses available online. The list includes both free and paid digital marketing training courses from reputable organizations.
In The News
Welcoming Maria Black to Eternity
Maria Black is joining the Eternity crew as our new Social Media Content Creator.
Digital Marketing
Google My Business: Tips to Take Full Advantage
Google My Business is a simple yet powerful tool that gives local business owners the opportunity to have their company information shown on Google search results. Here's how to make it work for you.
Design
Best Website Navigation Practices for 2022
2022 is bringing a lot of change, and we are having to adjust and adapt as quickly as possible. The world of technology in and of itself is constantly innovating new solutions that can be applied to challenges that continue to arise.
Digital Marketing
Responsive Search Ads: Everything You Need to Know
Google search ads are changing in 2022, here’s how to prepare. Find a complete guide to responsive search ads anatomy, best practices, & how to run tests.
Digital Marketing
Everything You Need to Know About Keyword Intent
When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.
Digital Marketing | Social Media
3 Ways to Inspire Your Social Media Content Creation
Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.
Digital Marketing
Why Your Website Should Have a Blog
Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.
Digital Marketing
6 Tips for Writing Content Regularly
Here are six tips to help get yourself back on track and writing regularly again.