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The Eternity Blog
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Google Ads | Optimization | Digital Marketing
Testing, Testing: Experimenting with Google Ads
Experimenting with different strategies can really increase the value of your Google Ads campaigns, and it doesn’t have to be intimidating. Here are three simple ways to start experimenting with Google Ads to maximize your marketing efforts.
Digital Marketing
Your Guide to Taking Better Social Media Phone Photography
When posting on social media—especially on highly visual platforms like Instagram and Pinterest—photo quality is everything. So how do you take a good photo with your phone? Here’s our guide to taking great social photos.
Digital Marketing
Consider Using GIFS in your Social Media Marketing
Everyone loves a good GIF to make you laugh in the middle of a chaotic day. GIFS are not only fun and creative, but they are also a great addition to your social media marketing strategy.
Digital Marketing | Google Ads
What Kind of Google Ads Campaign Is Best For You?
One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.
Digital Marketing
The Truth About Organic Social Media: It Takes Time
Whether you have a personal Facebook where you keep up with your friends or you’re running an Instagram account for your small business, we all have an idea of how social media works: You make a post, people see the post, and you might get some likes. Yet there is one thing about social media we need to debunk: The idea of instant social media success.
Digital Marketing | Google Ads
The Anatomy of A Google Search Ad
Do You Know The Different Parts That Make Up A Google Search Ad? If you’ve ever searched for anything on Google you’ve likely seen an ad before, but do you know the different parts of an ad?
Digital Marketing
How to Reach your Audience with Location-Based Targeting
Location-based targeting is when you deliver content to a consumer through mobile or web by using location-based information about that individual.
Digital Marketing
Why You Shouldn’t Be Using Popular Hashtags
Yes, you read that title correctly. You shouldn’t be using popular hashtags.
Digital Marketing
It Takes a Village: Meet our Community Partners
You simply can’t do it all—you know what we mean? As a company that focuses on community building and creating relationships that last, well, for eternity, we proudly connect with other amazing crews to fill in those few gaps.
Digital Marketing
What is the Perfect Digital Ad Frequency?
Finding the perfect digital ad frequency is essential for the success of your business.
Digital Marketing
How Online Reviews Help Your Local Business
91% of people go online to read extensively about what people are saying about your business and the way it operates. And 84% of people trust these reviews as much as they do the reports they get from trusted friends.
Digital Marketing
The 3 Worst Social Media Practices of 2021
By creating and maintaining company social accounts, you can reach new clients, consumers, and business partners. But how do you make sure your social media is the best it can be? Well, to start, you can avoid these top three worst social media practices of 2021.
Digital Marketing
The ABCs of SEO
Search Engine Optimization (SEO) has been on the rise in recent years, but its importance has certainly skyrocketed since online competition increased during the pandemic.
Digital Marketing
6 Quick Wins for a Profitable Google Ads Campaign
What if your 2021 resolution was to stop wasting your budget on your Google Ads campaigns and start improving the profitability of them?
Digital Marketing
Is Your Business Digital First for 2021?
Many businesses miss the point when it comes to making their businesses digital first. Is your business one of them?
Digital Marketing | Email Marketing
Why You Should Be Sending an Email Newsletter
Email newsletters are a great way to connect with your customers and increase sales. If your email newsletters are effective, it can have a very positive influence on your business.
