The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

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Digital Marketing | Email Marketing

Subject Matters: How to Craft a Winning Email Subject Line

The average person receives 121 emails every day–personal and professional correspondence, promotional emails and spam. Crafting an email subject line that captures the attention of your audience is more important than ever. We’re here with tips to help you write a subject line that inspires your audience to open your email.

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Digital Marketing | Google Ads

What Kind of Google Ads Campaign Is Best For You?

One of the most important first steps in building out your Google Ads campaign is to understand the different types of campaigns available to you and to figure out what campaign is best for you and your goals.

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Digital Marketing

The Truth About Organic Social Media: It Takes Time

Whether you have a personal Facebook where you keep up with your friends or you’re running an Instagram account for your small business, we all have an idea of how social media works: You make a post, people see the post, and you might get some likes. Yet there is one thing about social media we need to debunk: The idea of instant social media success.

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Digital Marketing | Google Ads

The Anatomy of A Google Search Ad

Do You Know The Different Parts That Make Up A Google Search Ad? If you’ve ever searched for anything on Google you’ve likely seen an ad before, but do you know the different parts of an ad?

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Digital Marketing

How to Reach your Audience with Location-Based Targeting

Location-based targeting is when you deliver content to a consumer through mobile or web by using location-based information about that individual.

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Digital Marketing

Why You Shouldn’t Be Using Popular Hashtags

Yes, you read that title correctly. You shouldn’t be using popular hashtags.

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Digital Marketing

It Takes a Village: Meet our Community Partners

You simply can’t do it all—you know what we mean? As a company that focuses on community building and creating relationships that last, well, for eternity, we proudly connect with other amazing crews to fill in those few gaps.

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Digital Marketing

What is the Perfect Digital Ad Frequency?

Finding the perfect digital ad frequency is essential for the success of your business.

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Digital Marketing

How Online Reviews Help Your Local Business

91% of people go online to read extensively about what people are saying about your business and the way it operates. And 84% of people trust these reviews as much as they do the reports they get from trusted friends.

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Digital Marketing

The 3 Worst Social Media Practices of 2021

By creating and maintaining company social accounts, you can reach new clients, consumers, and business partners. But how do you make sure your social media is the best it can be? Well, to start, you can avoid these top three worst social media practices of 2021.

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Digital Marketing

The ABCs of SEO

Search Engine Optimization (SEO) has been on the rise in recent years, but its importance has certainly skyrocketed since online competition increased during the pandemic.

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Digital Marketing

6 Quick Wins for a Profitable Google Ads Campaign

What if your 2021 resolution was to stop wasting your budget on your Google Ads campaigns and start improving the profitability of them?

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Digital Marketing

Is Your Business Digital First for 2021?

Many businesses miss the point when it comes to making their businesses digital first. Is your business one of them?

Blog

Digital Marketing | Email Marketing

Why You Should Be Sending an Email Newsletter

Email newsletters are a great way to connect with your customers and increase sales. If your email newsletters are effective, it can have a very positive influence on your business.

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Digital Marketing

How to Increase the Brand Value of Your Website

With the world of the web constantly evolving, it is important to continue to build a brand value that consumers will remember a level of awareness that will attract new customers.

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Digital Marketing

The History of the Hashtag

If there’s one character that is recognizable on the internet, to both young and old, it’s this one: #. The Hashtag.