The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Google Search and search bar with Google Ads Grant Program in the search bar

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Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

maria black new social media creator

In The News

Welcoming Maria Black to Eternity

Maria Black is joining the Eternity crew as our new Social Media Content Creator.

Open sign on business

Digital Marketing

Google My Business: Tips to Take Full Advantage

Google My Business is a simple yet powerful tool that gives local business owners the opportunity to have their company information shown on Google search results. Here's how to make it work for you.

Blog

Design

Best Website Navigation Practices for 2022

2022 is bringing a lot of change, and we are having to adjust and adapt as quickly as possible. The world of technology in and of itself is constantly innovating new solutions that can be applied to challenges that continue to arise.

A computer on a desk with plants and a lamp and notebook. On the computer someone is going to create a new responsive search ad.

Digital Marketing

Responsive Search Ads: Everything You Need to Know

Google search ads are changing in 2022, here’s how to prepare. Find a complete guide to responsive search ads anatomy, best practices, & how to run tests.

Blog

Digital Marketing

Everything You Need to Know About Keyword Intent

When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.

A row of lightbulbs in a dark room.

Digital Marketing | Social Media

3 Ways to Inspire Your Social Media Content Creation

Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.

Typewriter with Eternity logo

Digital Marketing

Why Your Website Should Have a Blog

Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.

stock images for blogging

Digital Marketing

6 Tips for Writing Content Regularly

Here are six tips to help get yourself back on track and writing regularly again.

Blog

Design

Our Newest Crew Member - Jena Durell

On January 10th our crew grew once more, with the addition of Jena Durell as Google Ads Intern. Jena will be assisting Shawna Shortsleeve with Google Ads management.

employee appreciation stock photo

In The News

Why it is important to show employee appreciation, and 10 ways how

Find out why employee appreciation is so important, and 10 easy recommendations to start today.

Blog

Design

2021: A Year in Review - What the Eternity Crew Accomplished

Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2021.

Most Common SEO Mistakes

Design

4 SEO Mistakes That Small Businesses Make (and how to fix them)

SEO may feel like a daunting task for those just starting to play around with it. But it can actually be quite fun- if you avoid these 4 common SEO mistakes!

Blog

Design

Storytelling Through Brand Design

Your brand's identity, which is typically a narrative to be told to your audience, sets the stage for the customer experience.

Phone in the grass. A heart is on its screen.

Digital Marketing

Three More Social Media Accounts We Admire: Instagram Edition

Here at Eternity, we truly believe that if you want to make a successful social media strategy for your business, you need to first research what already works. And what’s the best way to do that research? By looking to your peers in your community. Don't worry, we have a list of examples ready for you to dive into right now.

google search graphics representing do meta descriptions still matter

Digital Marketing | SEO

Do Meta Descriptions Still Matter?

The short answer is: yes, meta descriptions matter and are still important for SEO, but carefully crafting a 160 character meta tag for every page of your site may not matter as much as we once thought.