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In The News

2024: A Year in Review

As 2024 comes to end we’d like to take a moment to reflect on a year full of website launches, new endeavors, incredible clients, and an outstanding crew.

In The News

Welcoming Sophie Bodnar to Eternity

Welcoming Sophie Bodnar who recently joined the Eternity Crew as the new Digital Marketing Assistant.

Digital Marketing Graphics with little icons

Digital Marketing | Google Ads | SEO | Social Media | Optimization

How Much To Spend On Digital Marketing

The amount you should spend depends on a variety of factors, including your industry, target market, & marketing goals. Learn more about how much you should spend.

SEO spelled using wooden blocks next to content, keywords, links and blogs signs

Optimization | SEO

How To Make The Most Of Your Content & Improve SEO

SEO is an important part of any content marketing campaign. By optimizing your content for search engines, you can help your target audience find your site more easily.

In The News

Welcoming Kalei Winfield to Eternity

We're thrilled to have Kalei Winfield join the Eternity crew as our new web design and developer!

Digital Marketing | Google Ads

What Are Google Ads Keyword Match Types and How Should You Use Them

There are three different keyword match types to choose from when advertising with Google Ads, each with its own advantages and disadvantages.

young woman standing in the doorway of a cute shop with plants in the window smiling with arms folded in front of her

Digital Marketing | Email Marketing

The Top 8 Benefits Of Email Marketing For Small Businesses

An effective email marketing campaign allows you to build stronger relationships with your customers, promote new products or services, increase sales, and increase brand awareness.

Digital Marketing | Google Ads

Why You Shouldn't Search For Your Own Google Ads

There are a few reasons why searching for your own ads has a negative impact on your Google Ads campaign. In this blog post, we'll discuss why trying to find your own Google Ads is a bad idea.

Digital Marketing | Google Ads | SEO | Social Media

What's Missing From Your Digital Marketing Strategy?

The Digital Marketing Puzzle: All the Pieces You Need to Complete Your Digital Marketing Strategy.

Design

Website Design Tips for Small Businesses

An aesthetically pleasing website can be the difference between converting visitors into customers. In this article, we'll explore why design matters and provide tips for making your business's online presence stand out in a competitive field!

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Digital Marketing

Brand Archetypes: What Are They And Why Are They Important?

A brand archetype is basically a template that represents a brand. Businesses can use archetypes when creating their brand identity and developing a brand strategy. Brand archetypes make branding more memorable and recognizable to their target audience.

Optimization | SEO

Best Practices for On-Page and Off-Page SEO

On-page SEO refers to the optimization of a website’s content and code in order to improve its ranking on SERPs. This includes optimizing title tags, meta descriptions, header tags, and images. Off-page SEO, on the other hand, refers to the optimization of a website’s link profile. This includes link building, which is the process of acquiring links from websites.

A laptop open to Google Search with a plant nearby and a calendar to the right of it. Sticky notes above referencing google ad extensions

Google Ads | Digital Marketing

Google Ads Extensions: Best Practices & Why You Should Be Using Them

Google Ads Extensions are a way to provide potential customers with additional information about your business at no extra cost to you. They give you the ability to create manual extensions that will improve your search ads by adding more valuable content for the user.

Digital Marketing

How Can Content Marketing Help a Business?

Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.

Digital Marketing | Google Ads

Google Ads - 6 Things You Can Do Today To Improve Your Ad Campaigns

There are billions of Google searches every day, each of them an opportunity to connect with a potential customer. By following these simple steps, you can increase the likelihood that the connection a customer makes will be with you!