The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Social Media Reactions to Best Free Management Tools


Digital Marketing | Social Media

Best Free Social Media Management Tools in 2023

With 4.89 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry.

Taking notes on paper while looking at a laptop

Digital Marketing

How To Prepare Your Website For Google Ads: 10 Tips

If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in. This can help to ensure your Google Ads Campaign has a strong start. Here are 10 tips to get you started.

Young black woman smiling using her laptop

Optimization | SEO

How To Optimize Your Blog Posts for Google Like a Pro

Do you want to optimize your blog content for Google? This post has all the tips for your SEO strategy in order to rank high in the search engine.

young lady sleeping in bed with a red alarm clock

Digital Marketing | SEO

SEO Results Don’t Happen Overnight

You Can't Expect SEO Results Overnight. We know you're eager to get your website ranking in Google, but the truth is that it will take time.

Young lady with glasses and flannel shirt using a laptop

Digital Marketing

7 Signs You Need a Marketing Agency

Who doesn't want to be the best at what they do? Sometimes it can be difficult to admit that you need help. But when it comes to something as important to your business as marketing, you don't want ego's getting in the way of success.

thumbs up blog post - non-profit websites


5 Mistakes to Avoid When Designing a Non-Profit Website

Non-profit websites are a very different animal than the average business website, and it's not just because of the content that they're expected to host. Non-profits have some unique challenges when it comes to designing their websites, and these five mistakes often lead to a poor user experience for visitors.

three people looking at a computer. Photo by John Schnobrich on Unsplash

Digital Marketing

We Need to Make Social Media Social Again

It’s called “social” media for a reason. In pursuit of getting likes and followers and trying to reach new consumers and clients, we sometimes forget the very core of what social media is all about: connecting.



Eternity Launched an App for Vermont Electric Co-op

Eternity is proud to announce a recent achievement with Vermont Electric Co-op! We built their website in 2020, and enjoyed working with each other so much, that they asked us to build an app for their outages page on their website.



20 Things I Learned about SEO in 20 Years

Here’s what I’ve learned in the 20 years since I got into SEO.



3 Quick Wins to Rank in Google

Here are three quick fixes you can immediately apply on your website to improve ranking on the search results pages.

laptop and note pad


Core Web Vitals: What You Need To Know

There’s no denying it. Core Web Vitals are becoming an official ranking factor this spring. This means that starting in May 2021, Core Web Vitals will begin to have a real impact on your website - and whether that impact is helpful or harmful is up to your preparation. Yes, this is a big deal.

Image of someone erasing Facebook

Digital Marketing

Do You Actually Need to Be on Every Social Media Platform? Probably Not.

The answer is in the title. As a business or small business, you probably don’t need to be on every single social platform. But if you don’t need to be on every platform, how do you know which ones to choose for your business social media strategy?


In The News

Eternity Wins Vermont Business Magazine's Best Website Developer Award 2021

We at Eternity are proud to have again earned the recognition of our peers and colleagues in the Vermont business community by winning the 2021 Vermont Business Magazine Best Website Developer Award!


Digital Marketing | Google Ads

Google Ads: Have A Goal In Mind

Before you start building your campaign, you need to make sure you have a goal in mind.


Digital Marketing

3 Ways to Use Video for Marketing

They say a picture is worth a thousand words, which must mean that video marketing has the opportunity to tell your audience all they need to know about your brand.

Black man sitting at laptop writing notes


The Single Most Important Rule in Copywriting

Copywriting is such a broad topic that trying to pick out one rule or aspect as the most important would be akin to trying to pick out the most important ingredient in a complex dish.