The Eternity Blog

New

Google Ads | Digital Marketing

Understanding Your Google Ads Account Structure

At Eternity we know that there's a lot of moving pieces to your Google Ads Account and one of the most commonly asked questions is "How is my Google Ads Account Structured?", so today we’re going to cover that in-depth with you.

In The News

Welcoming Maria Black to Eternity

Maria Black is joining the Eternity crew as our new Social Media Content Creator.

Digital Marketing

Google My Business: Tips to Take Full Advantage

Google My Business is a simple yet powerful tool that gives local business owners the opportunity to have their company information shown on Google search results. Here's how to make it work for you.

Design

Best Website Navigation Practices for 2022

2022 is bringing a lot of change, and we are having to adjust and adapt as quickly as possible. The world of technology in and of itself is constantly innovating new solutions that can be applied to challenges that continue to arise.

Digital Marketing

Responsive Search Ads: Everything You Need to Know

Google search ads are changing in 2022, here’s how to prepare. Find a complete guide to responsive search ads anatomy, best practices, & how to run tests.

Digital Marketing

Everything You Need to Know About Keyword Intent

When you're creating content, it's important to know what users are looking for. In SEO, keyword intent represents a user's purpose for entering their search query. Learning how to understand this can be a game-changer for creating more relevant and effective content.

Digital Marketing | Social Media

3 Ways to Inspire Your Social Media Content Creation

Like with any creative act, sometimes you can hit a point in your social media content process where things no longer feel fresh. No matter whether you’re managing socials for Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, or TikTok, these three tips can help you get the creative train back on track.

Digital Marketing

Why Your Website Should Have a Blog

Effectively strategized content marketing, specifically through blogging, can be an extremely powerful marketing tool for your business. Here's why your business' website should have a blog in 2022.

Digital Marketing

6 Tips for Writing Content Regularly

Here are six tips to help get yourself back on track and writing regularly again.

Design

Our Newest Crew Member - Jena Durell

On January 10th our crew grew once more, with the addition of Jena Durell as Google Ads Intern. Jena will be assisting Shawna Shortsleeve with Google Ads management.

In The News

Why it is important to show employee appreciation, and 10 ways how

Find out why employee appreciation is so important, and 10 easy recommendations to start today.

Design

2021: A Year in Review - What the Eternity Crew Accomplished

Time definitely flew by at warp speed, but the Eternity crew still accomplished a lot. Let’s take a moment to review what happened in 2021.

Design

4 SEO Mistakes That Small Businesses Make (and how to fix them)

SEO may feel like a daunting task for those just starting to play around with it. But it can actually be quite fun- if you avoid these 4 common SEO mistakes!

Design

Storytelling Through Brand Design

Your brand's identity, which is typically a narrative to be told to your audience, sets the stage for the customer experience.

Digital Marketing

Three More Social Media Accounts We Admire: Instagram Edition

Here at Eternity, we truly believe that if you want to make a successful social media strategy for your business, you need to first research what already works. And what’s the best way to do that research? By looking to your peers in your community. Don't worry, we have a list of examples ready for you to dive into right now.

Digital Marketing | SEO

Do Meta Descriptions Still Matter?

The short answer is: yes, meta descriptions matter and are still important for SEO, but carefully crafting a 160 character meta tag for every page of your site may not matter as much as we once thought.