The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Google Search and search bar with Google Ads Grant Program in the search bar

New

Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

Blog

Digital Marketing

How to Get Started with Retargeting

The fact that 96% of people who come to your website are not ready to buy is enough to keep you up at night.

Blog

Digital Marketing

Awesome Tools for Generating Content Ideas for Your Blog

Overcome your writer’s block with these awesome tools for generating content ideas for your blog.

Blog

Digital Marketing

7 Secrets to Spring Clean Your Marketing Efforts

Spring! What a great time of renewal and revaluation — especially when it comes to your marketing.

Blog

Digital Marketing

12 Ways to Improve Your Local SEO Right Now

More people are finding the products and services they need primarily by searching for them through Google.

Blog

Digital Marketing

6 Website Metrics Every Business Should Track

Measure Measure Measure—it’s the only way to know what works for your site and what does not.

Blog

Digital Marketing

How to Plan An Online Marketing Campaign

Planning your online marketing strategy can seem like a complex undertaking. Mostly because it is!

Blog

Digital Marketing

Do Online Reviews Affect SEO?

Yes, they do! Very much, in fact! Online reviews often get overlooked among the slew of factors that affect SEO.

Blog

Digital Marketing

Why You Should Be Using PPC Now

An effective Pay-Per-Click (PPC) campaign is an integral part of any successful digital marketing strategy.

Blog

Digital Marketing

Getting Started with a Weekly Social Media Schedule for Your Bed and Breakfast

It’s getting harder and harder to get the attention your business deserves over social media.

Blog

Digital Marketing

5 SEO Factors to Leave Behind in 2019

SEO remains one of the most misunderstood elements in the digital marketing playbook.

Blog

Digital Marketing

8 Tips to Use Google Analytics to Better Understand Your Audience

What is the single most important question you may have to answer for your website? “Who comes to your website?”

Blog

Digital Marketing

8 Questions to Ask When Hiring a SEO Consultant

The top of Google SERPs can be a wonderful and profitable place to be at.

Blog

Digital Marketing

4 Steps to Make Your PPC Ads More Memorable

Pay-per-click is a great way to get your website up and running with highly targeted traffic. At least that’s the plan.

Blog

Digital Marketing

SEO vs. PPC—Which Will Give You More ROI?

Should you use pay-per-click ads or are you better off sticking with SEO?

Blog

Digital Marketing

5 Ways to Spy on Your Competitors Digital Marketing Strategy

Believe it or not, spying is a key part of a solid digital marketing strategy.