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The Eternity Blog
Google Ads | Digital Marketing
Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits
The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.
How to Get Started with Retargeting
The fact that 96% of people who come to your website are not ready to buy is enough to keep you up at night.
Awesome Tools for Generating Content Ideas for Your Blog
Overcome your writer’s block with these awesome tools for generating content ideas for your blog.
7 Secrets to Spring Clean Your Marketing Efforts
Spring! What a great time of renewal and revaluation — especially when it comes to your marketing.
12 Ways to Improve Your Local SEO Right Now
More people are finding the products and services they need primarily by searching for them through Google.
6 Website Metrics Every Business Should Track
Measure Measure Measure—it’s the only way to know what works for your site and what does not.
How to Plan An Online Marketing Campaign
Planning your online marketing strategy can seem like a complex undertaking. Mostly because it is!
Do Online Reviews Affect SEO?
Yes, they do! Very much, in fact! Online reviews often get overlooked among the slew of factors that affect SEO.
Why You Should Be Using PPC Now
An effective Pay-Per-Click (PPC) campaign is an integral part of any successful digital marketing strategy.
Getting Started with a Weekly Social Media Schedule for Your Bed and Breakfast
It’s getting harder and harder to get the attention your business deserves over social media.
5 SEO Factors to Leave Behind in 2019
SEO remains one of the most misunderstood elements in the digital marketing playbook.
8 Tips to Use Google Analytics to Better Understand Your Audience
What is the single most important question you may have to answer for your website? “Who comes to your website?”
8 Questions to Ask When Hiring a SEO Consultant
The top of Google SERPs can be a wonderful and profitable place to be at.
4 Steps to Make Your PPC Ads More Memorable
Pay-per-click is a great way to get your website up and running with highly targeted traffic. At least that’s the plan.
SEO vs. PPC—Which Will Give You More ROI?
Should you use pay-per-click ads or are you better off sticking with SEO?
5 Ways to Spy on Your Competitors Digital Marketing Strategy
Believe it or not, spying is a key part of a solid digital marketing strategy.