The Eternity Blog

The latest tips, trends and reports from the vast universe of the web, brought to you by our crew.

Google Search and search bar with Google Ads Grant Program in the search bar

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Google Ads | Digital Marketing

Unlocking Free Advertising: A Guide to Google Ad Grants for Nonprofits

The Google Ad Grant Program gives qualified nonprofit organizations $10,000 per month to spend on Search ads. This means your organization can target keywords and construct ads that will show up in Google’s search results page when a user types those keywords into their search bar.

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Digital Marketing | Google Ads

Google Ads Management: Account Audit Checklist

When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!

Video camera on pink and blue background

Digital Marketing

Instagram Update Forecasts Video-Forward Social Media

Instagram’s latest 2021 update should be taken as a forecast: The video storm is here. Instead of raining cats and dogs, it’s raining clicks and views. In order to weather this storm, it’s imperative that you intentionally incorporate video into your social media strategy (and we're here to help).

the best seo tools a comprehensive guide by eternity web

Design | SEO

The Best SEO Tools for On-Page SEO 2022: A Comprehensive Guide

This blog post serves as a top-level comprehensive guide that covers SEO basics and provides you with the best SEO tools to set your website up for success.

Blog

Design

Eternity Ranked As Top Digital Marketing Agency in Vermont

Eternity has been recognized as a Top Digital Marketing Agency in Vermont in 2021 by DesignRush.

Man in a city center looking up at skyscrapers covered in advertisements

Digital Marketing | Google Ads

Best Practices For Google Display Banner Ads

Google's Display Network is a vast compilation of websites, videos, and apps, over 2 million! Use it to find the right audience for your company's products or services with complete control over creatives in these campaigns.

Blog

Design

Eternity's Top 10 Latest Website Launches

We've been busy over at Eternity! Now more than ever, businesses are finding it extremely important to have both a functional and appealing website for their website visitors.

drawing of wrench adjusting a search engine search bar to represent SEO for meta descriptions

Digital Marketing

5 Critical Tips for Optimizing Your Meta Descriptions Properly

It is no secret that meta descriptions are important for ranking well in search engines. However, many people don't know how to optimize them correctly and make the most of this powerful tool.

content creation

Digital Marketing

How to Choose Content that will Turn Visitors into Customers

Are you looking for content ideas? You might be asking, “What should I post?” or “What's the best type of content?” Well, we've got your answer! This article will go over some different types of content and how they can help grow your blog.

Airplane landing on a runway just outside a city

Optimization | Design | Google Ads

The Importance of Your Landing Page: Why it Matters & Best Practices

It's important to have a landing page that has been optimized for google ads. A successful landing page will help you reach your target audience with ease while promoting relevant content. Landing pages can be improved with some small changes and adjustments.

Woman with post-it notes and a laptop

Digital Marketing

How to Be an Educator on Social Media

Educational posts take careful consideration when incorporating into your social media strategy. Not only do you want the post to be interesting, you want the information to be useful (and, of course, correct). Luckily we have a few quick tips on how you can become a trusted educator on your social channels.

Taking notes on paper while looking at a laptop

Digital Marketing

How To Prepare Your Website For Google Ads: 10 Tips

If you're considering running Google Ads, it's important to prepare your website for the increased traffic that the campaigns bring in. This can help to ensure your Google Ads Campaign has a strong start. Here are 10 tips to get you started.

Young black woman smiling using her laptop

Optimization | SEO

How To Optimize Your Blog Posts for Google Like a Pro

Do you want to optimize your blog content for Google? This post has all the tips for your SEO strategy in order to rank high in the search engine.

young lady sleeping in bed with a red alarm clock

Digital Marketing | SEO

SEO Results Don’t Happen Overnight

You Can't Expect SEO Results Overnight. We know you're eager to get your website ranking in Google, but the truth is that it will take time.

Young lady with glasses and flannel shirt using a laptop

Digital Marketing

7 Signs You Need a Marketing Agency

Who doesn't want to be the best at what they do? Sometimes it can be difficult to admit that you need help. But when it comes to something as important to your business as marketing, you don't want ego's getting in the way of success.

thumbs up blog post - non-profit websites

Design

5 Mistakes to Avoid When Designing a Non-Profit Website

Non-profit websites are a very different animal than the average business website, and it's not just because of the content that they're expected to host. Non-profits have some unique challenges when it comes to designing their websites, and these five mistakes often lead to a poor user experience for visitors.