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The Eternity Blog
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Video Production
The Potential of Video Content in Digital Marketing Campaigns
In the dynamic landscape of digital marketing, one element stands out for its ability to captivate, engage, and convert audiences effectively: video content. As technology advances and attention spans shorten, the demand for visually stimulating and easily digestible content has skyrocketed.
In The News
SEO Intern to Strategist: Eternity Promotes Isabelle Halpern
"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."
Digital Marketing
3 Social Media Accounts We Admire (And Why You Should Too)
In order to craft the social media feed you want for your business, looking to your peers in the business community can help you get an idea of what works. Don’t know where to start in your competitor and peer research? We’ve compiled a list of social media accounts we deeply admire here at Eternity—just take a look to find your inspiration.
Digital Marketing
What is a Buyer Persona and How to Determine Who Your Buyer Persona is?
If you are here, you are likely wondering who your buyer persona is, and possibly even, what is a buyer persona. First and foremost, you must understand what a buyer persona is. A buyer persona is a fictional representation, or sketch, of your ideal customer. Every business has a buyer persona, sometimes even multiple.
Digital Marketing
Why You Should Be Using TikTok for Business in 2022
TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? The short answer is yes. Here's why.
Digital Marketing | Social Media
The Best Words to Use in your Social Captions
One of the best ways you can engage your audience is through social media. Whether it be on Facebook, Twitter, Instagram, or other platforms, captions are a great way to share what's happening in your life and show off your personality in the process.
Digital Marketing | Google Ads
Google Ads Management: Account Audit Checklist
When it comes to managing your Google Ads account, the key is having a checklist to make sure you don't miss anything important. Keeping track of all aspects can be difficult at times so make sure you reference a checklist or set reminders for what needs to be done to help you stay on top of things!
Digital Marketing
Instagram Update Forecasts Video-Forward Social Media
Instagram’s latest 2021 update should be taken as a forecast: The video storm is here. Instead of raining cats and dogs, it’s raining clicks and views. In order to weather this storm, it’s imperative that you intentionally incorporate video into your social media strategy (and we're here to help).
Design | SEO
The Best SEO Tools for On-Page SEO 2022: A Comprehensive Guide
This blog post serves as a top-level comprehensive guide that covers SEO basics and provides you with the best SEO tools to set your website up for success.
Design
Eternity Ranked As Top Digital Marketing Agency in Vermont
Eternity has been recognized as a Top Digital Marketing Agency in Vermont in 2021 by DesignRush.
Digital Marketing | Google Ads
Best Practices For Google Display Banner Ads
Google's Display Network is a vast compilation of websites, videos, and apps, over 2 million! Use it to find the right audience for your company's products or services with complete control over creatives in these campaigns.
Design
Eternity's Top 10 Latest Website Launches
We've been busy over at Eternity! Now more than ever, businesses are finding it extremely important to have both a functional and appealing website for their website visitors.
Digital Marketing
5 Critical Tips for Optimizing Your Meta Descriptions Properly
It is no secret that meta descriptions are important for ranking well in search engines. However, many people don't know how to optimize them correctly and make the most of this powerful tool.
Digital Marketing
How to Choose Content that will Turn Visitors into Customers
Are you looking for content ideas? You might be asking, “What should I post?” or “What's the best type of content?” Well, we've got your answer! This article will go over some different types of content and how they can help grow your blog.
Optimization | Design | Google Ads
The Importance of Your Landing Page: Why it Matters & Best Practices
It's important to have a landing page that has been optimized for google ads. A successful landing page will help you reach your target audience with ease while promoting relevant content. Landing pages can be improved with some small changes and adjustments.
Digital Marketing
How to Be an Educator on Social Media
Educational posts take careful consideration when incorporating into your social media strategy. Not only do you want the post to be interesting, you want the information to be useful (and, of course, correct). Luckily we have a few quick tips on how you can become a trusted educator on your social channels.
