You may have heard the term “digital transformation” buzzing around the LinkedIn hive.
But, what exactly does it mean? And more importantly, what can digital transformation do for your business?
Simply put, digital transformation is about implementing technology (digital tools) to leverage the impact of your business (enhance efficiency and increase profit).
Let’s take a closer look at how digital transformation can unlock the potential of your business this year and beyond.
The Data is Waiting for You
It’s not enough just to have a website.
In order to stay ahead of your competition, you need to understand how your website is performing and iterate as needed.
With the proper infrastructure, you can leverage data collection and reporting tools such as Google Analytics to identify invaluable patterns and gain insights into customer behavior directly from your website.
For example, with Google Analytics 4 you will be able to easily track user journeys across your website. This will allow you to efficiently assess how users are interacting with your site and will enable you to make data-driven decisions regarding any changes to your site.
The Tools Are Waiting for You
You can implement automation tools to reduce manual tasks, enable more efficient processes, scale operations, and iterate to improve accuracy along the way.
By thoughtfully implementing specific automation tactics you can enhance key efforts including consistent and relevant outreach to your clients (through email marketing campaigns) and customer support tactics (utilizing a chatbot feature on your website).
In the realm of advertising, Google has traded in the “tried-and-true” for the “tried-and-new” – a concept that embraces automation as a strategy to keep pace with consumers.
Effective Collaboration is Waiting for You
The advent of email has transformed the way that businesses communicate internally.
With more and more employees working from home, collaboration is happening across further distances at a quicker clip – and while email is certainly far from obsolete, it can’t meet all of our communication needs.
Luckily, there are digital solutions to ensure that collaboration flourishes. At Eternity, we use Slack (a messaging platform) and Trello (a project management and task-tracking platform) to leverage our team’s productivity and innovation.
Slack is where we host our meetings and communicate about projects we are working on.
It also provides space to connect. It’s not uncommon for hilarious memes, polls about favorite candy and announcements about snow measurements, to make their way into our team’s Slack channel.
Connection is integral to collaboration–I’m happy to say that the digital water cooler is also waiting for you and your team.
Challenges and Opportunities
Lack of resources, technical skills and awareness of technology trends all pose very real challenges to undergoing digital transformation.
For your business to embark on the journey of digital transformation, the first steps must be taken with care.
A good place to start is to take inventory of your current tasks and determine how technology can help.
From there, it's important to research the options available, such as data analytics tools and automation software—all of which can help boost productivity and improve customer engagement.
Eternity is Here To Help
If you are interested in learning more about strategies and tools to leverage your business, reach out to us!
We would love to hear from you.
