With 4.89 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry. Nowadays, your business will have a hard time succeeding without prioritizing social media marketing and staying active on Instagram, Twitter, Facebook, TikTok or YouTube.
To maximize engagement and resonate with the target audience on different social media platforms, it’s essential to tailor your content accordingly. For instance, when it comes to Instagram, emphasizing high-quality visual content is crucial as it captivates users. On the other hand, Twitter is better suited for text-based content that can convey messages concisely within its character limit. By recognizing these platform-specific preferences, you can optimize your content strategy and effectively connect with your audience on each social media outlet.
The Opportunities are Endless
As a business owner, this opens up an opportunity to organically promote a product or service at little to no cost. Marketing on social media platforms can also help you reach a wider audience, increase brand recognition, improve brand authority and more. However, managing an active online presence is a lot of work, and requires a ton of organization.
Social Media Management Tools
There are many tools available to assist you with social media management needs. Each one offers something unique and might be a great fit for you, depending on the industry you are in and the level of assistance you are searching for. In this article, we will share the best free social media scheduling tools that will help you get the job done.
Sprout Social believes in the power of social media to create connections and build brands. They have been awarded by their top-tier software review sites for their commitment to customer satisfaction, RO and user adoption rates, as well as usability. Learn more about Sprout Social, and how it might be a great fit for you and your business!
Hootsuite is the most effective way to manage and grow your social channels. You can use it for free, but if you want more features like visual scheduling, then there are multiple plans available that will help you go faster than ever before. Learn more about Hootsuite and manage your social media channels with ease!
Tailwind App is an innovative tool designed for forward-thinking marketers, particularly those operating as solo professionals. This all-in-one solution combines personalized email marketing and social media marketing capabilities to enhance your workflow. With Tailwind, you can effortlessly create compelling copy, design captivating content, and efficiently schedule social media posts. It offers a unique tool: automated email follow-ups to further streamline your marketing efforts, ensuring a seamless and productive experience.
Zoho Social is a social media management tool that helps businesses and agencies grow their presence on the internet. You can sign up for free, and see if it is the right fit for you!
When it comes to social media, there are a lot of options for you. But if simplicity and affordability is what's on your mind then Buffer might be the answer. Learn more about Buffer, and decide if it's a good fit for you!
Later is a social marketing platform that enables you to plan, analyze and publish your content in just one click. The all-inclusive tool helps users save time while maximizing their potential for growth on the top networks - making it worth checking out!
SocialOomph is a comprehensive social media marketing solution that empowers individuals to take control of their online presence. Its advanced post scheduling tools enhance productivity and enable effective collaboration with teams or individuals for successful campaigns. One of its standout features is the ability to maintain a consistent brand voice across various networks, including Discord, Facebook, LinkedIn, and Twitter. With SocialOomph, you can unlock remarkable benefits that amplify your social media marketing efforts.
CoSchedule is a highly regarded marketing management tool that offers extensive support for social media platforms including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It allows users to schedule single posts across multiple networks or plan a series of messages to be posted gradually. Additionally, CoSchedule provides tracking, recommendations, and automatic publishing of content at optimal times for maximum engagement. What sets this tool apart is its broader scope, as it’s designed not only for social media management but also for overall marketing content management.
The Crowdfire platform helps you engage with your fans, followers and customers on social media more effectively. You can schedule posts in advance, so they're always sure to catch whatever's going viral at that moment! Learn more about Crowdfire and see if it's the right fit for your needs.
Work With Us
Maria manages our social media platforms here at Eternity. Each one is managed in HeyOrca, which isn't a free tool, but it's worth the investment! If you're interested and need some help managing your presence on various networks, contact us today, so we can discuss how best to work together.