2020 is bringing a lot of change, and we are having to adjust and adapt as quickly as possible. The world of technology in and of itself is constantly innovating new solutions that can be applied to challenges that continue to arise.
This applies to websites as well, not just regarding design as we discussed in our previous blog post, but also regarding the website navigation. Your website navigation should not only be SEO friendly, but easy to use, easy to find, and perhaps even fun to scroll over.
In order to be up to par and have a website functionality that meets the 2020 standards, we highly recommend that you continue to read this blog post to learn more about the best practices for your new and improved website going forward into the rest of the year.
Plan and choose the menu order strategically
The order of your navigation menu should be precise and specifically based on the goals of your website. Are you looking for someone to make an order? Are you looking for someone to contact you? Depending on what you are looking for, you will want to alter your navigation and steer your website individuals to those specific destinations.
This step should be taken before you begin building your website, and even before you start writing your content. The statistics have shown that people will remember the information that comes at the beginning and at the end of all of the other information. In addition, it enables the best possible organization and structure before going into the design and development process.
Use familiar structure and user-friendly language
Our best advice is to use a navigation menu that is new but also similar to others. You want website visitors to be able to find and use your website, and the same goes for the language. You want your website visitors to be able to understand what you are trying to portray and what you are trying to get them to do.
Use vocabulary and terms that are easy to understand to your specific audience. Your content writer should make the content easy to understand and digest, as well as easy to follow links and buttons throughout the website. This will make it easy for website visitors to navigate through your website.
Adopt the motto ‘Less is more.’
As we previously mentioned, your website visitors should be able to find what they are looking for, and what you are trying to get them to do. They should not have to search around your website to find your contact information, because they will likely leave the page and leave you with a high bounce rate.
Keep your drop-down menu options to a minimum because it improves user experience. Oftentimes, a lot of menu items will confuse your website visitors. All-in-all, keep in mind that users are more likely to stay on your website if the target is easy to find and use.
Make it easy for your website visitors to know where they are located on your website. This is not only what makes a really great website page navigation, but it also allows users to find what they are looking for and to keep coming back for more.
In addition, context is critical. If you have buttons, icons, images, or text content that is linking to other pages, ensure that you provide their descriptions. This solidifies that your website visitors will have clues on the menus and will know what to expect on the various website pages.
Link back to the home page with your logo
Something that many people overlook, is the simple act of linking your logo to your home page at the top of the page. This is a standard feature that enables users to always have access to their starting point. This requires a logo, something that the target audience will associate with your brand.
Make primary navigation stand out
This one seems obvious, but
do not hide your main navigation. It should be visible to your website visitors in order to capture their attention almost immediately. Typically, website navigation is located at the top of the page or sometimes aligned to either the
left or the right top corner. Either way, make it stand out from the rest of the page
Keep header options to a minimum
You should not only keep your drop-down options to a minimum, but you should also make your main menu short, up to seven items. This is the optimal amount of information that the human short term memory can contain at one time. In addition, fewer items on your main navigation will allow your website visitors to quickly find what they are looking for.
Add a search bar
Perhaps you have a lot of information on your website, and you need a search bar. This can make it easy for a website visitor to find the page they need, without having to scroll through your website. You can use a sticky search bar that is always visible for users.
Add a fat footer
Like on the Eternity website, we highly recommend a large footer. Footers are used to display links and contacts to the website owners. They can also be used to display an email sign up, social links, as well as address information to the company. If your website has a lot of information, it might be helpful for people to use the footer to find important links.
Use responsive navigation
Although it seems self-explanatory nowadays, the use of a responsive website will ensure that your website will look great on every device that a website visitor might use. The hamburger menu is useful in ensuring webs
ite responsiveness for both mobile and desktop devices. This type of menu has a compact size that fits well on mobile devices without causing distortions of other buttons.
Add recommended content to recirculate traffic
If your website does contain a lot of content, we recommend content that can recirculate traffic. This ensures that visitors will be able to navigate through your website based on related content. In addition, it also ensures that users will stay on a website as they encounter information that may be of interest to them.
Use single-page scrolling navigation
There is a lot of information on websites, and single-page scrolling navigation makes it possible for website visitors to remain engaged while processing a ton of information, and instead of having the options to find the most significant information that fits on the same page. Your website designer and developer will be able to easily create a single-page website with a top menu that will take users to the section of the page that interests them the most.