For several years now, the mantra for getting your site indexed on Google and for generating Google clicks has been “content is king." Google itself has said as much by promoting many testimonials and articles on its own sites, including an ominous warning in its Webmaster Tools content guidelines that “One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.” It says clearly that it will actually remove sites form its searches if content is auto-generated, “scraped” or cookie-cutter. What this means is you must generate original content for your site – moreover, that content must be informative, relevant to the search terms entered by users, and updated somewhat frequently.
The best way to do this is through blogging. A blog tool can be easily integrated with your website and will do wonders for establishing your company as a source of knowledge and expertise in your field. It’s your knowledge that really makes your company “King" and showing it off on your site lets Google find you more easily and send visitors to your site.
It’s no secret that Google is the leader in search engines. With roughly two-thirds market share or more than 5 billion (with a B!) searches per day, Google represents an audience of everyday users who perform more than 1.8 trillion searches per year. With numbers like these, your business (and more specifically, the people who run your company website) ignores google at its peril.
Google has long rewarded “engagement," or the amount of time people spend with your site content, as part of its search algorithm. Lately, social networks – or, more specifically, the ability to post and share content among Internet users – also generate broader and deeper engagement with content by spreading links to landing pages, blog posts and products.
Engagement, then, is the new “Queen” of search. In other words, the more that content is shared, followed and commented on by your users, the deeper your engagement with consumers can go, giving you a distinct advantage over your competitors who do not embrace social network engagement.
WE CAN HELP
Eternity Web builds sites that allow non-technical staffers to post original content and engage visitors with easy-to-use content management systems (CMS) and blog tools integrated directly with appropriate social networks to build a dynamic, viral content publishing environment for your business.
We provide search engine optimization (SEO) analysis and strategy in all our website design & development projects and collaborate with our clients on content marketing strategies and engagement methods like e-newsletters, custom Facebook and Twitter business pages, content publication calendars and, in some cases, actually producing new content.
Unlike many of our Vermont-based competitors, and many web firms nationally, we will help you understand the search landscape before we begin designing your website and coach you on producing page content that can be found on Google. We’ll dig in our content heels, so to speak, get your on-page and organic search optimization mechanics in place, and help create new content as needed.
In the content-is-king and engagement-is-queen realm, you need someone knowledgeable of the royal inner workings to stand out at the Internet search castle.