During these challenging times, it is important to not only have a user-friendly website but also an active blog, active social media accounts and consistent advertisements to the general public.
Perhaps your business is considered essential to the public. Your website should be easy to find on search engines, it should be easy for visitors to find what they are looking for, and each customer should expect to receive their order in a timely manner and at an affordable price.
If you are a small business, and you have changed your hours or decided to provide free shipping during these times, that is something that should be transparent and easily communicated to your website visitors.
Having a website that portrays this information, along with active social media accounts, will have a huge impact on the success of your business at this point in time.
Things To Consider During The COVID-19 Crisis
Having A User-Friendly Website During COVID-19
Is it easy for a user to find what they are looking for on your e-commerce website?
Provide Website Visitors with a Clear COVID-19 Message
COVID-19 is impacting everyone, in some way, shape or form. Are you providing your customers with a COVID-19 message, explaining how it is impacting your business?
Provide Website Visitors With An Incentive To Buy From You During COVID-19
Many people are unemployed and unable to spend a lot of money at this time. Are you including an incentive that encourages website visitors to buy from you, such as free shipping?
Having an Active Blog During COVID-19
Do you have an active blog that encourages human to human interaction during these not so interactive times?
Having Active Social Media Accounts During COVID-19
Is your social media account active, with at least 1 social media post per day?
The Importance of Advertising During COVID-19
There are many e-commerce businesses and websites that are competing for customer attention. Are you currently utilizing Google and Facebook advertising to reach your intended audience, while also expanding to a larger audience?
Implementing an SEO Strategy During COVID-19
When you Google your business name, does your business show up on the first search results page of Google? If it does not, then you need to consider implementing an SEO strategy that will make it easier for customers to find your business.
Keeping up with Google My Business During COVID-19
Are you listed as a business on Google, through Google My Business? If you are, have you updated your hours of operation during the COVID-19 pandemic?
Now that you have considered our recommendation, you should think about whether or not you are on the right track for the sake of your business and its utmost success.
We are all struggling at this point in time, but your e-commerce business is essential to our livelihoods, and we need you to ensure that the general public knows how to find your business, how to shop with your business, and how to stay in touch with your business.
Moving forward, we will be publishing weekly blog posts that will include tools and techniques and assist your e-commerce business during the COVID-19 pandemic. Each one of our suggestions is highly recommended, and we will do our best to guide you through it.
If you have any questions or comments, please do not hesitate to contact our team at Eternity.
