Get More Traffic to Your Website in 2023: Top 6 Critical Website Optimization Strategies

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If properly implemented, website optimization factors will guarantee your success in 2023 and beyond. In this post we will break down key optimization factors that will drive more traffic to your website.

What is Website Optimization?

Website optimization helps bolster the success of websites by improving their ability to be found on search engines, driving more organic traffic and providing an enjoyable experience for visitors.

Here is a sneak peek of the six web optimization factors we will cover in this post. Keep reading to learn more.

1. Focus on Search Intent

In the foreground of this picture, a hand holds a mobile phone with Google search on the screen. In the background a Google search window is open on a larger screen.

What is search intent? In a nutshell, it's figuring out why someone is searching for something on the internet. And it's not always as simple as it sounds.

People can search for the same thing for a whole host of different reasons. Maybe they're looking for information, or perhaps they're looking to buy something. Maybe they just want to be entertained, or maybe they're looking for directions somewhere.

With so many potential reasons for a search, it can take time to figure out what somebody's true intent is. But that's where search engine optimization comes in. By understanding search intent, businesses can ensure that their content is seen by the people most likely to convert. And that means more customers and more sales.

So if you're trying to figure out what someone's searching for, don't forget to consider their intent. It could be the key to unlocking your next big sale.

2. Make Sure Your Website is Mobile-Friendly

A man and woman laugh together as they point at their mobile phones in front of a red background.

Eternity has been tracking the influence of mobile phones on digital marketing efforts for a while now: you can read past reflections from 2014, 2018, and 2019. It's no secret that in 2022, people spend more time than ever on their mobile devices. A recent study showed that the average person spends over four hours a day on their smartphone. With numbers like that, it's no wonder that businesses are struggling to keep up. If your website isn't mobile-friendly, you could be missing out on a lot of potential customers. Luckily, there are a few easy ways to ensure your site is up to par.

First, check to see if your site is optimized for different devices. If it doesn't look good on a phone or tablet, you may need to make some adjustments.

Second, make sure your site loads quickly on all devices. No one wants to wait around for a slow website to load.

Finally, test your forms and buttons to ensure they're easy to use on a mobile device. If they're not, you may lose potential customers who get frustrated and give up.

By following these simple tips, you can ensure that your website is mobile-friendly and ready for the ever-growing number of mobile users.

3. Tackle Technical SEO

Technical SEO is the practice of optimizing a website for Google’s search algorithm. It’s a complex and ever-changing field, and it can be difficult to keep up with all the latest changes. However, there are a few basic principles that can help you get started.

First, make sure your website is accessible to Google. This means ensuring that your site is well-coded and free of errors.

Second, structure your site in a way that makes it easy for Google to index your content. This includes using descriptive titles and clear navigation.

Finally, take advantage of Google’s tools and resources like Google Search Console and Google Business Profile. By doing so, you can make sure that your site is as visible as possible in the search results.

Technical SEO may seem like a daunting task, but by following these simple tips, you can make sure that your site has a strong chance of ranking well in Google’s search engine.

Tips for implementing technical SEO:

  • Check for errors on your website
  • Structure your website correctly
  • Optimize your images
  • Verify your site with Google Search Console
  • Fix broken links on your website
  • Improve page speed and load time
  • Make sure titles are descriptive
  • Use clear navigation

4. Upgrade User Experience

A group of people are working on design layout

User experience (UX) is a bit of a buzzword these days. Everyone wants to optimize their website or app for the best UX, but what does that actually mean? In short, it refers to the overall experience that a user has when interacting with a product or service. This can include everything from the design and layout of a website to the way customer service is handled. In other words, UX is all about making sure that users have a positive experience with your brand. You work hard to get people to your site–don’t push them away with poor UX.

So how do you go about creating a good UX? There's no one-size-fits-all answer, but there are some general principles that you can follow.

  1. Put yourself in the shoes of your users. What are their needs and expectations? How can you make their experience as smooth and enjoyable as possible?
  2. Learn from Experimentation. Try out different design elements and see how users respond.
  3. Embrace change. As user habits and expectations change over time, so should your UX.

The following will negatively impact UX:

  • Poor Design
  • Complicated Navigation
  • Slow Page Speed
  • Ineffective Forms
  • Annoying Ads
  • Unclear Titles
  • Cluttered Layout
  • Frustrating Buttons
  • Confusing Instructions
  • Poor Customer Service

5. Conquer Core Web Vitals

A group of people sit around a table that displays the text "Loading" with an hour glass.

There's a lot of conversation these days about Core Web Vitals. What are they? Why are they important? Do we really need to worry about them?

Well, the short answer is that Core Web Vitals are a set of metrics that measure the performance of a website. They include things like page load time, interactivity, and stability. And yes, they're important because they directly impact the user experience. A website that takes forever to load or is constantly crashing is not going to keep people coming back.

So if you want your website to be successful, you need to pay attention to Core Web Vitals. Luckily, there are plenty of tools and resources out there to help you get started. So, begin today and make sure your website is ready for the future!

6. Content Marketing

A pen is next to multiple words related to "Great Content"

Anyone who's ever spent any time online has likely come across some form of content marketing. Content marketing is everywhere, whether it's a listicle about the "19 coolest hacks for your summer BBQ" or a "how-to" guide for fixing a leaky faucet. And there's a good reason for that - it works. Studies have shown that content marketing can be up to three times more effective than traditional marketing techniques. Not only that, but it's also cheaper and more engaging.


So, what is content marketing, exactly? Simply put, it creates and distributes valuable, relevant, and consistent content to attract and retain a clearly defined audience. And while some people may view it as a glorified form of advertising, there's no denying that it can be a potent tool when used correctly.

Let's Get Optimizing!

Search engine optimization is constantly evolving and can be tough to keep up with. But don’t worry, we’re here to help! If you have any questions about the concepts covered in this blog post or want more information on how to improve your website’s ranking, contact us today.

We would love to chat with you and see how we can help get your business to the top of the search engine results pages. Thanks for reading and happy optimizing!

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