Over the past few years, search engine technology has evolved exponentially. For instance, Google created better search engines that help users get better results. This series of updates has not only improved search results, but also brought about new technologies such as mobile websites and voice search.
Believe it or not, voice search has taken precedence across the world, and there are many people who choose to search via Apple’s Siri, Amazon’s Alexa, Google Assistance and Bixby. It is a convenient way for users to easily search for various inquiries, enabling voice search to be in a position to become a common search method.
How It Works?
It is simple and straightforward. It is just as easy as doing a typed search, potentially even easier. All you have to do is click the microphone icon on the search bar, and say what you are looking for. Once you have clicked the icon, you are given several seconds to speak and give your inquiry. Speak clearly and concisely, ensuring that your voice is heard through your microphone. This allows for the most accurate results.
After hearing your request, Google will begin looking for the results to your questions. When it comes to shore inquiries, voice search is extremely effective in generating results.
Voice search works best when you are asking a question, rather than stating something you are interested in and requesting results. The majority of users will use it when asking for places to eat near you, and other location-based requests.
Optimizing Your Voice Search
Getting the best results is the goal when it comes to voice search. As voice search becomes a standard way to search, we are able to optimize and provide the best quality results.
Here are some effective methods to optimize your website for voice search.
Identify the Purpose of your Search
Ask yourself, what are people using voice search for? We recommend looking for statistics that provide definitive feedback, such as numbers. For businesses, one of the most important strategies is to have a Google My Business listing. Local results tend to come up the most in location-based voice searches. For example, when you are searching for the ‘Best Bagel Places Near Me’ your business should show up as a Google search result.
Use Question Phrases
Create search terms that users are more likely to use. Keep them short and simple. Question phrases are the most common search terms when it comes to voice search, therefore utilizing who, what when, where, why, how, and who.
In addition, it is beneficial to utilize a question and answer format on pages that are targeted for voice searches. When you address a need or answer a question, it is generating traffic on both web-based and voice search queries. Ultimately, this leads to more traffic.
Mobile and User-Friendliness
Having a responsive design will make things easier in many ways. Creating a user-friendly experience is critical to the success of your business, and it goes hand-in-hand with mobile users, due to the fact that it now dominates search queries. Each mobile user wants a website that is accessible and easy to navigate on any device. Ultimately, this improves the bounce rate and improves the time that a visitor will stay on your website.
Voice Search and its Impact on SEO
Now that voice search is playing a pivotal role in internet searches, it is important to optimize your website for voice search. It will lead to an increase in internet traffic regarding your existing keywords, and even the new keywords that you can use to help users find your business.
Voice search will continue to play a big role in SEO’s future. In fact, it is possible that it will surpass traditional written search methods. As AI Assistant and semantic search continue to evolve, it is best to make sure you have web pages that are optimized for voice search.
Voice search continues to show importance in the world of search. Be prepared for what is to come, with these effective tips and tricks. Use voice search to your advantage, and if you have questions regarding voice search and SEO, contact us at your earliest convenience!