The 10 Best Online Courses on Digital Marketing (Free & Paid)

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There are many ways to learn about digital marketing online, but if you want the best skills in no time at all, then consider taking one of these courses. They will help boost your career and get you on top!

In this post, you'll find the best digital marketing courses available online. The list includes both free and paid digital marketing training courses from reputable organizations.

Who should follow a digital marketing course?

Nowadays, every business has to be digital in order for it to thrive digital marketing skills are critical not only for those working within the field but also any entrepreneur or business owner who wants their company's presence to be online.

Why are these the best online courses in digital marketing?

If you search Google for ‘Digital Marketing Courses' you'll find a lot of courses covering different digital marketing topics. For example, there are courses that focus only on SEO or social media marketing, but they don't give you a complete picture of all digital marketing channels.

The purpose of this guide is to showcase complete digital marketing courses that cover a wide range of digital marketing concepts. The list includes different types and levels of courses suitable for beginners, intermediate and advanced users.

Some of them are free, and some of them are paid. You can get started right away and boost your digital marketing career!

Free Digital Marketing Courses & Certifications

HubSpot Social Media Certification

You can't afford to ignore social media anymore. With the power of Facebook, Twitter and Instagram at your fingertips you have all new ways in which people are interacting with brands every second- it's time for an update on what was old school! The newly updated Social Media Certification will help shape conversation around business while building loyalty among customers. It is by far one-stop shopping when attracting potential clients or fans as well, because not only does this course teach how to best use these platforms, but also the strategies behind successful campaigns.

HubSpot Content Marketing Certification

The HubSpot Content Marketing Certification is perfect for aspiring content marketers who want to understand the importance of marketing and help companies boost their ROI. The 12 separate categories cover everything from blogging, email campaigns with call-to action buttons built in (think lead magnet), social media optimization tips & tricks as well as SEO best practices, so you can be on top! It’s free too which makes this program especially appealing because there's no risk involved - try out these strategies today with absolutely nothing lost but instead gained by taking advantage while they're still available at your fingertips.

HubSpot Inbound Marketing Certification

HubSpot is an authority in the world of Inbound Marketing. And they have created a certificate perfect for those who want to stay up-to date on all things related to this methodology! The course consists of 7 modules which cover everything you need to know about how it works, including its fundamentals and creating buyer personas so that your ads appeal more specifically towards them (or any other type).

HubSpot Email Marketing Certification

It's time to get practical! In this course, you'll learn how email marketing can help grow your business and maybe even turn into a career. HubSpot has created an easy-to-understand system that will teach everything from Contact Management all the way through Segmentation, so it fits with what humans need in their inboxes today without too much hassle or complexity for those who are just starting out on this journey. The entire lesson consists of 9 lessons and 27 videos.

SEMrush SEO Toolkit Course

SEMrush has always been a go-to tool for digital marketers looking to grow their business. And with its newest course, you can take your game up another notch! The lesson plan includes 14 video lessons prepared by SEMrush professionals consisting of modules like learning how to best use the platform's features and measuring success rates among other things - all in just 3 hours worth of time investment? Not bad at all!

Paid Digital Marketing Courses & Certifications

Google Analytics

The digital marketers who are certified by Google have a strong understanding of how to measure campaign metrics as well as monitor KPIs. A certificate displays their proficiency in using this tool for those that pass the final assessment with 70 questions on it! We suggest completing the course before applying for jobs as it is a recommended skill set for running an effective marketing campaign.

Google Ads

Google Ads is a powerful tool for businesses with an emphasis on ROI. It's also one of the most affordable advertising options available, making it popular among small companies looking to boost their marketing efforts without spending too much money at once time. You will be tested basic knowledge about how Google works in terms of goal setting/measurement & optimization, alongside advanced topics such as value proposition when running campaigns. You must pass both assessments before earning your certificate, which means achieving 80% or higher.

Hootsuite Social Media Certification

Hootsuite's Social Marketing Certification Training can help you to become a social media marketing wizard. The course covers all the basics, from understanding core concepts and demonstrating your abilities as an expert in this field through completing numerous exercises that prepare students for taking their 60-question exam, which is required before earning the certificate! By completing a social media certification program, you show employers that you have the necessary knowledge and are willing to learn.

University of Vermont Online Digital Marketing Fundamental Certificate

The University of Vermont's Digital Marketing Fundamentals Certificate is recognized as one the best in America by Best Online Marketing Degrees. The courses are taught by professionals and designed for anyone who wants to learn about digital marketing, whether you're new or seasoned! Ultimately, the course offers a detailed review of digital marketing through research and developing plans or campaigns.

Copyblogger Certified Content Marketer

The next time you're looking for a creative writing course, why not consider this one? This program is only open at certain times throughout the year. To register for the program, you must submit your email to receive a notification when signups open, which is usually twice a year. By completing the coursework, you become certified by turning in your content samples to be reviewed by professional writers. Once approved, you get a certificate that does not expire.

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