Vivid Imagery is the Key to a Great Website

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Recently, the Eternity crew teamed up with Kristy Dooley Photography to take group photos and here’s why!

If you're a small business, expressive imagery is essential to standing out in the digital marketplace. Imagery are visual elements that are a representation of an idea. This can include photos, videos, illustrations, drawings, gifs and other graphics.

When it comes to website design, imagery is the icing on a very delicious cake. Adding life and context to a page, it helps to show who you are and what your brand is all about.

Using the right imagery on your website can make all the difference when it comes to attracting visitors, building relationships, and keeping people engaged. If done correctly, vivid imagery can be used to create an emotional connection between the viewer and brand, leading to brand loyalty and genuine connections.

Photos

Photos are a fantastic way to showcase your business' personality and add a humanized touch. Customers love to see products in real-time used by real people! Candid, smiling faces are what attract audiences emotionally to your brand. You can use photos across your website to break up the negative space and draw attention to specific areas.

Professional vs. Stock

Investing in a professional photographer to take photos for your business not only helps your local economy, but also gives you the exact look you are going for. Headshots, product shots, and lifestyle images all have their place in building your brand, conveying a sense of trust and integrity. Professional photos of employees help assign a face to a name and make them feel recognized.

Stock photography is also a viable option for businesses on tight budgets. It's a great option when you need to add visuals that might be difficult to capture with photography. You might have to spend time digging but just be sure to choose high-quality stock photos that are relevant to your brand. Many artists make their photos downloadable on websites like Unsplash, Pexels and iStock

Videos

If you thought a photo says a thousand words, a video says a million! Videos are great tools to elevate the look of your website. You can use them in your header or sprinkle them in necessary sections below. It's an opportunity to engage your customers on a deeper level by utilizing storytelling.

Videos can be used to introduce the company, explain products and services, highlight customer testimonials or give a behind the scenes look. It adds action to website pages and helps communicate complex ideas quickly with visuals. Another bonus is being able to connect customers right to social media platforms your business uses like Youtube or TikTok.

See how Eternity Marketing uses video in their heading!

Icons and Illustrations

Another reason imagery is useful is because it relays information instantaneously. Icons are favored to catch the eye of a user and navigate them to an area quickly. Icons are minimal and give your eye a break from heavy text.

Illustrations are a way to incorporate hand drawn elements. Maps, graphs, and other graphic scenes are used to show data in a creative and digestible way. Custom illustrations can help you avoid generic website designs, by creating a more pleasant user journey that encourages engagement.

Motion Graphics and Animation

When you want to capture the attention of a user, motion graphics and animation are your best bet. It's fun, engaging, modern and can be easily incorporated. Motion graphics come in all shapes and sizes- short animations, slideshows, effects, videos… you name it. Animations also have room for creativity due to the fact that there is a wide range of software available.

At the end of the day website design and imagery work hand in hand to create a website that attracts visitors and creates relationships with customers. Vivid imagery can be used to emphasize your message, draw attention to specific areas and let people engage with the website on an emotional level.

Revitalize your website with new photos! Reach out to Eternity Marketing if you'd like to connect with Kristy Dooley and any of our creative partners for some amazing photography.

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